Enjoy an abundance of ways to reach a whole gamut of Chinese audiences this Lunar New Year (LNY) with the Spring Festival 2025 package.
Campaign 1: Huat Huat LNY Extravaganza
Directly engage over 80,000 Lianhe Zaobao (ZB) readers across the three key events that comprise the Huat Huat LNY Extravaganza.
1. Readers Lohei Reunion Dinner: Connect with 250 ZB readers on 12 January at the Shangri-La Hotel, Singapore. You can also sponsor one table for an underprivileged group of your choice as part of the available sponsorship packages.
2. LNY Towkay Lohei Luncheon: Celebrate with 150 business owners and key decision-makers at this by-invite only luncheon on 13 January at the Shangri-La Hotel Singapore, which will feature performances from our radio stations’ DJs.
You can also curate an interactive booth where attendees can directly engage with and experience your products and services.
3. River Hongbao: Drive sales to your stores through voucher giveaways from 27 January to 8 February 2025 as part of the River Hongbao at Gardens by the Bay.
Main sponsor and co-sponsor packages are available.
Enjoy publicity and event entitlements, including logo/brand mentions in print ads, editorial stories, social media posts, event collaterals, product sampling opportunities, booth spaces, and more.
Booking deadline: 31 October 2024
Campaign 2: LNY Supplement
Reach a targeted audience who are preparing to celebrate the new year through our LNY supplements in The Straits Times (ST), Lianhe Zaobao (ZB), and Shin Min Daily News (SM).
2025 being the Year of the (Wood) Snake, it traditionally symbolises transformation and rebirth. Supplement content pillars include spring cleaning tips, festive reunion dinners, shopping and beauty guides.
Publication dates
- ST: 27 December 2024
- ZB: 28 December 2024
- SM: 3 January 2025
Booking deadline: 22 November 2024
Material submission deadline: 2 December 2024
Campaign 3: LNY Radio Sponsorships
Choose from sponsorship packages that offer opportunities such as high-frequency airplay, meet-and-greet sessions with UFM100.3 and 96.3好FM DJs, product sampling, and more to reach your target audience during the festive period.
1. Station’s LNY Song: Be the exclusive sponsor for UFM100.3* and 96.3好FM’s official LNY songs, which are performed by the station’s DJs. This package includes an opportunity for a DJ meet and greet session at your own event.
* Sponsorship for the UFM100.3 LNY song is no longer available.
Check out the previous years’ LNY songs for inspiration here:
2. Generic LNY Song: Leverage the high-frequency airplay of commonly heard LNY songs. Apart from tag-ons and commercials, adlibs may also be included at each station’s discretion.
3. Info-Capsules: Enjoy on-air entitlements including tag-ons, commercials, and adlibs (at stations’ discretion) as they provide interesting info-capsules about horoscopes and LNY trivia during the duration of the campaign.
4. Office/House Visits: Spread the festive joy in offices/houses with an opportunity for product sampling, which includes 2 DJ appearances during the 1-hour visit.
You will also enjoy on-air entitlements such as event trailers, commercials, and post-event capsules.
5. Roadshow Hosting: Entertain your customers with 2 DJs from UFM100.3 and/or 96.3好FM hosting your event on-site with fun and games.
Other entitlements include event trailers, roving reports, commercials, and more.
6. Restaurant Reunion Feast + New Year’s Eve Program*: Host a LNY gathering at your/your partner’s F&B outlet, with guests that include our station DJs and listeners!
Apart from entitlements such as trailers and program sweepers, you will also get Post Capsules that will be played during the 4-hour New Year’s Eve programme, while a post-event reel will be posted on the station’s social media page.
* Sponsorship for this UFM100.3 package is no longer available.
Booking deadline: 8 December 2024
Terms and conditions apply.
Contact us if you are interested in exploring these packages.
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