Singapore, 22 January 2010 – Singapore Press Holdings Ltd ("SPH") has added a new platform for businesses seeking to reach potential customers through the Internet.
Its subsidiary, SPH Search Pte Ltd ("SPH Search") , through its local search and directory engine, rednano.sg, today launched a partnership with premium business sites which will allow them to deliver more precisely targeted advertising messages to their audiences.
Called Rednano CAN, it is a “Contextual Advertising Network” which changes the advertisements which appear on a web page according to what the reader is searching for. This makes the advertisements more relevant to the reader and is more likely to result in a purchase.
Mr Leslie Fong, Senior Executive Vice-President, Marketing Division of SPH, said: “The contextual ad network by Rednano complements the AsiaOne display ad network. Together, they offer more choices for advertisers online.
“This strengthens our integrated solution for advertisers which cover the spectrum from print to outdoor to radio to the Internet.”
For advertisers, Rednano CAN is a single entry point to reach the online audience they seek via contextual ads.
Mr Paul Jansen, CEO of SPH Search said:” Rednano CAN is an alliance of premium partners. They have websites with high quality traffic. By linking them together, Rednano CAN offers companies a simple way to advertise in pages of trusted publishers.”
The network publishers are carefully selected and invited to join Rednano CAN. This ensures the pool of websites available to advertisers remains a premium one.
The network consists of ERA, IP Mirror, iCell Network, SingaporeSights.com, FotoHub, Neuglow, BluePrint Media, SPH Magazines and SPH. Together, they have over 100 million page views monthly.
Mr Ken Chua, CEO of iCell Network said: “We are excited to be part of Rednano CAN. We are looking forward to giving our users quality text advertisements.”
Mr Loh Yew Seng, CEO of SPH Magazines added: “We are delighted to be part of the Rednano CAN premium contextual advertising network. SPH Magazines has a stable of popular websites with over 37 million page views monthly. And we are adding more to satisfy user demand.”
Launch partners participated in a signing ceremony at SPH News Centre today.
Issued by SPH Search Pte Ltd
Co. Regn. No. 200613505N
Corporate Communications Division
Singapore Press Holdings Ltd
DID: 6319 1225
HP: 9765 6704
For more information, please contact:
Marketing Communications Manager
SPH Search Pte Ltd
DID: 6319 2728
HP: 9848 1308
Email : firstname.lastname@example.org
About SPH Search Pte Ltd
SPH Search is a subsidiary of media powerhouse: Singapore Press Holdings Ltd (SPH). Headquartered in Singapore, it has long been in the business of giving people information, and significantly, in the context which makes the information more useful.
SPH has also established a reputation as a trusted source over more than a century, with continuous delivery of accurate information speedily. The platforms on which it does this has changed over the years and have, since the 90s, included the World Wide Web.
Its joint venture, SPH Search, aims to provide the premier online tool for anyone seeking information about Singapore; its people and its businesses. It intends to respond to queries speedily. Most importantly, it plans to make relevance the hallmark of its answers.
Visit www.sphsearch.sg for more information
About Singapore Press Holdings Ltd
Incorporated in 1984, main board-listed Singapore Press Holdings Ltd (SPH) celebrated its 25th anniversary in 2009. It is Southeast Asia’s leading media organisation, engaging minds and enriching lives across multiple languages and platforms.
Newspapers and Magazines
In Singapore, SPH publishes 17 newspaper titles in four languages. Every day, 3 million individuals or 79 per cent of people above 15 years old, read one of SPH's news publications. SPH also publishes and produces more than 100 magazine titles in Singapore and the region, covering a broad range of interests from lifestyle to information technology.
Internet and Mobile
Beyond print, the Internet editions of SPH newspapers enjoy over 150 million pageviews with 9 million unique visitors every month. Apart from SPH AsiaOne portal, SPH's online and new media initiatives include an online marketplace for products, services and employment, ST701; local search and directory engine, rednano.sg; Stomp (Straits Times Online Mobile Print), a portal that connects, engages and interacts with readers on the Web and via mobile phone messaging; omy, a bilingual news and interactive portal and The Straits Times RazorTV, a free access interactive webcast service offering live chat shows and video-on-demand clips.
SPH has a 20 per cent stake in MediaCorp TV Holdings Pte Ltd, which operates free-to-air channels 5, 8, U and TV Mobile, and a 40 per cent stake in MediaCorp Press Limited, which publishes the free newspaper, Today. In the radio business, SPH has an 80 per cent stake in SPH UnionWorks Pte Ltd, which operates entertainment stations Radio 100.3 in Mandarin and 91.3FM in English.
Outdoor AdvertisingIn addition, SPH has ventured into out-of-home (OOH) advertising through its wholly-owned subsidiary, SPH MediaBoxOffice Pte Ltd, Singapore’s largest outdoor motion display advertising network media company.
SPH owns and manages Paragon, the prime retail and office complex in the heart of Orchard Road, Singapore's main shopping belt. SPH's wholly-owned subsidiary, Times Development Pte Ltd, is also developing a 43-storey upmarket residential condominium, Sky@eleven, at Thomson Road.