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Paragon launches its own iphone app!

Singapore, 15 December 2009 – Paragon has launched its very own iPhone application for shoppers to gain access to the latest offers at Paragon, anytime, anywhere.

With all 3 telecommunication companies in Singapore - M1, Singtel and Starhub, now offering iPhones sales and subscriptions to their customers, the number of iPhone users is expected to increase.

Paragon sets the trend by being the first retail mall in Singapore to launch its own iPhone application. Available for free download (size 1.2 MB) from AppStore, the application brings about a new direct communication channel to its shoppers. It aims to provide a new mobile experience that combine sleek interface with shopping oriented content.

Features include:

    - Store Listings by name, product category and floor
    - Latest events and promotions at Paragon
    - About Paragon and directions, including Goggle Map integration
    - Paragon shopping vouchers acceptance
    - Information on Citi Paragon Platinum MasterCard privileges, participating Style$ merchants and promotions
    - Call Concierge and email feedback instantly



Issued by Singapore Press Holdings Limited
Co. Regn. No: 198402868E

For more information, please contact:

Ina Se
Senior Manager
Advertising & Promotions
Orchard 290 Ltd
DID: 6830 3812
Email: ina@paragonsc.com.sg

Eileen Quay
Assistant Manager
Advertising & Promotions
Orchard 290 Ltd
DID: 6830 3813
Email: eileenquay@paragonsc.com.sg

Sherlyn Yap
Executive
Corporate Communications
Singapore Press Holdings Limited
DID: 6319 1226
H/P: 9177 0747
Email: syap@sph.com.sg


About Singapore Press Holdings Ltd
Incorporated in 1984, main board-listed Singapore Press Holdings Ltd (SPH) celebrates its 25th anniversary this year. It is Southeast Asia’s leading media organisation, engaging minds and enriching lives across multiple languages and platforms.


Newspapers and Magazines
In Singapore, SPH publishes 17 newspaper titles in four languages. Every day, 3 million individuals or 79 per cent of people above 15 years old, read one of SPH's news publications. SPH also publishes and produces more than 100 magazine titles in Singapore and the region, covering a broad range of interests from lifestyle to information technology.


Internet and Mobile
Beyond print, the Internet editions of SPH newspapers enjoy over 150 million pageviews with 9 million unique visitors every month. Apart from SPH AsiaOne portal, SPH's online and new media initiatives include an online marketplace for products, services and employment, ST701; local search and directory engine, rednano.sg; Stomp (Straits Times Online Mobile Print), a portal that connects, engages and interacts with readers on the Web and via mobile phone messaging; omy, a bilingual news and interactive portal and The Straits Times RazorTV, a free access interactive webcast service offering live chat shows and video-on-demand clips.


Broadcasting
SPH has a 20 per cent stake in MediaCorp TV Holdings Pte Ltd, which operates free-to-air channels 5, 8, U and TV Mobile, and a 40 per cent stake in MediaCorp Press Limited, which publishes the free newspaper, Today. In the radio business, SPH has an 80 per cent stake in SPH UnionWorks Pte Ltd, which operates entertainment stations Radio 100.3 FM in Mandarin and Radio 91.3 FM in English.


Outdoor Advertising
In addition, SPH has ventured into outdoor advertising through its wholly-owned subsidiary, SPH MediaBoxOffice Pte Ltd, Singapore’s largest outdoor motion display advertising network media company.


Properties
SPH owns and manages Paragon, the prime retail and office complex in the heart of Orchard Road, Singapore's main shopping belt. SPH's wholly-owned subsidiary, Times Development Pte Ltd, is also developing a 43-storey upmarket residential condominium, Sky@eleven, at Thomson Road.


Corporate citizenry
As an industry leader, SPH is an active corporate citizen and supports a wide range of community and charitable causes, ranging from education, arts and culture to conservation and sports. For its contributions to the community, SPH was named the Top Corporate Giver by the National Volunteer and Philanthropy Centre in 2005 and has been bestowed the Distinguished Patron of the Arts award by the National Arts Council every year since 1993. It also received the Partner of Heritage award at the 2008 Patron of the Heritage Awards ceremony organised by the National Heritage Board.



About Orchard 290 Ltd
Orchard 290 Ltd is a subsidiary of SPH, who owns and manages Paragon and Paragon Medical - a 14-storey medical tower sitting atop the shopping podium. Visit www.paragon.com.sg or www.paragonmedical.com.sg for more information.