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Inaugural SPH Media Distillery - Get Tips & Tricks On Getting Your Message Across

9 November 2009, Singapore – Singapore Press Holdings (SPH) is organising the inaugural SPH Media Distillery marketing seminar, titled “Connecting with Customers – Tips & Tricks On Getting Your Message Across”. This full-day seminar will be held at the Raffles Hotel on 3 December 2009.

The SPH Media Distillery is a training facility established by SPH Marketing Division, with the objective to provide marketers with opportunities to regularly update themselves on the latest trends in the advertising and marketing industry. The SPH Media Distillery has a strong focus on strategic planning, differentiating itself from other talks and seminars.

Anyone and everyone who is in a marketing position in any industry will benefit from the inaugural SPH Media Distillery. During the seminar, marketers can be sure that they will pick up “tips and tricks” on how to rise above the competition by improving the way they engage their target audience through various fronts.


From defining one’s market and target consumers, the importance of creativity in any marketing campaign, how to get into the news to how one can maximise the use of social media, these issues and more will be discussed in detail by the panel of industry experts.


The speakers for the event are:

    • Christopher Neo, Managing Director, L’Oréal Singapore Pte Ltd
    • Chris Chiu, Executive Creative Director, Leo Burnett Singapore
    • Alan John, Deputy Editor, The Straits Times, SPH
    • Felix Soh, Digital Media Editor, English and Malay Newspapers Division, SPH
    • Bharad Ramesh, Deputy Leader, Mindshare Singapore, and
    • Geoff Tan, Senior Vice President and Head of Strategic Marketing, Marketing Division, SPH


Mr Leslie Fong, Senior Executive Vice-President, Marketing Division at SPH, says: “In this day and age, no one can afford to sit back and do things the usual way. Marketers have the difficult task of engaging their target audience via multiple platforms and maximising advertising returns while managing tight budgets. The SPH Media Distillery provides a comprehensive guide on how to improve your marketing strategy, from planning, creative, execution to evaluation."


Early bird special

This event is priced at $480 per person, but a special fee of just $330 will be offered to anyone who register before 13 November.

Interested parties can log on to
www.asiaone.com/media_distillery to register. Anyone with enquiries can call Noel at 9070-0637 for assistance or send their questions to sphsmd@sph.com.sg.



Issued by Singapore Press Holdings Ltd
Co. Regn. No. 198402868E

For more information, please contact:


Ms Kuah Sok Khim

Marketing Director
Strategic Marketing Department, Marketing Division
Singapore Press Holdings Ltd
Tel : 6319 1945
Email: kuahsk@sph.com.sg

Adrian Cheong
Assistant Manager
Corporate Communications Division
Singapore Press Holdings Ltd
Tel: 6319 2261
HP: 9798 6097
Email:
cheongcy@sph.com.sg

About Singapore Press Holdings Ltd

Incorporated in 1984, main board-listed Singapore Press Holdings Ltd (SPH) celebrates its 25th anniversary this year. It is Southeast Asia’s leading media organisation, engaging minds and enriching lives across multiple languages and platforms.

Newspapers and Magazines
In Singapore, SPH publishes 17 newspaper titles in four languages. Every day, 3 million individuals or 79 per cent of people above 15 years old, read one of SPH's news publications. SPH also publishes and produces more than 100 magazine titles in Singapore and the region, covering a broad range of interests from lifestyle to information technology.

Internet and Mobile
Beyond print, the Internet editions of SPH newspapers enjoy over 150 million pageviews with 9 million unique visitors every month. Apart from SPH AsiaOne portal, SPH's online and new media initiatives include an online marketplace for products, services and employment, ST701; local search and directory engine, rednano.sg; Stomp (Straits Times Online Mobile Print), a portal that connects, engages and interacts with readers on the Web and via mobile phone messaging; omy, a bilingual news and interactive portal and The Straits Times RazorTV, a free access interactive webcast service offering live chat shows and video-on-demand clips.

Broadcasting
SPH has a 20 per cent stake in MediaCorp TV Holdings Pte Ltd, which operates free-to-air channels 5, 8, U and TV Mobile, and a 40 per cent stake in MediaCorp Press Limited, which publishes the free newspaper, Today. In the radio business, SPH has an 80 per cent stake in SPH UnionWorks Pte Ltd, which operates entertainment stations Radio 100.3 in Mandarin and 91.3FM in English.

Outdoor Advertising
In addition, SPH has ventured into outdoor advertising through its wholly-owned subsidiary, SPH MediaBoxOffice Pte Ltd, Singapore’s largest outdoor motion display advertising network media company.


Properties
SPH owns and manages Paragon, the prime retail and office complex in the heart of Orchard Road, Singapore's main shopping belt. SPH's wholly-owned subsidiary, Times Development Pte Ltd, is also developing a 43-storey upmarket residential condominium, Sky@eleven, at Thomson Road.

Corporate citizenry
As an industry leader, SPH is an active corporate citizen and supports a wide range of community and charitable causes, ranging from education, arts and culture to conservation and sports. For its contributions to the community, SPH was named the Top Corporate Giver by the National Volunteer and Philanthropy Centre in 2005 and has been bestowed the Distinguished Patron of the Arts award by the National Arts Council every year since 1993. It also received the Partner of Heritage award at the 2008 Patron of the Heritage Awards ceremony organised by the National Heritage Board.