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Honouring Singapore’s Best Tech Brands

5 November 2009 – HardwareMag (HWM) and HardwareZone.com (HWZ) jointly commence their reader’s poll today in Singapore’s largest pinnacle tech awards that recognises the best tech brands in Singapore.

Comprising two main accolades, namely the Reader’s Choice Awards and the Editor’s Choice Awards, the HWM and HardwareZone.com Tech Awards 2010 honours industry players who have introduced products of exceptional quality, innovation and performance released between December 2008 and November 2009. Products run the gamut from the computer, consumer electronics, communications to digital entertainment sectors.

The 2010 Awards will engage greater consumer participation through its Reader’s Choice Awards (please refer to Appendix 1), by allowing tech-savvy readers from HWM and HardwareZone.com, both owned by SPH Magazines Pte Ltd (SPH Magazines), to pay tribute to their favourite brands by voting online from a total of 28 award categories comprising 80 brands and organisations. Besides tech brands, the online poll will also call for users to vote for their favourite tech services and stores.

Dr Jimmy Tang, SPH Magazines' Group Editor says, “Over the years, both HWM and HardwareZone.com have given numerous awards to products that were the movers and shakers of the tech industry. However, we wanted the awards to be more inclusive this time. This is one reason why we are extremely excited to engage our large tech community from both HWM and HardwareZone.com, so that they can extend their tribute to the industry through the Reader’s Choice Awards.”

All readers who vote at www.hardwarezone.com.sg/techawards stand to win fabulous prizes including a hotel stay for two in Phuket. Voting closes 3 December.

Selection Criteria
The HWM and HardwareZone.com Tech Awards 2010 Reader’s Choice winners will be decided based on the number of votes obtained from an online poll during a period of one month starting from 5 Nov to 3 Dec 2009.

APPENDIX 1

Reader’s Choice Award Categories

    1 Best internet service provider
    2 Best mobile operator (Singapore)
    3 Best antivirus/internet security software
    4 Best components retailer (Singapore)
    5 Best consumer electronics megastore (Singapore)
    6 Best Pay TV service (Singapore)
    7 Best CPU
    8 Best gaming graphics chip
    9 Best graphics card brand
    10 Best motherboard brand
    11 Best removable Flash storage brand
    12 Best external HDD brand
    13 Best desktop internal HDD brand
    14 Best LCD monitor brand
    15 Best notebook brand
    16 Best gaming notebook brand
    17 Best desktop PC brand
    18 Best netbook brand
    19 Best LCD TV brand
    20 Best lifestyle mobile phone brand
    21 Best business smartphone brand
    22 Best point & shoot digital camera brand
    23 Best DSLR camera brand
    24 Best inkjet printer brand
    25 Best laser printer brand
    26 Best projector brand
    27 Best networking brand
    28 Best home-theatre-in-a-box (HTIB) brand


Issued by
SPH Magazines Pte Ltd
Co. Regn No.: 196900476M

MEDIA CONTACT

Debbie Ng
Assistant Manager
Branding & Promotions
SPH Magazines Pte Ltd
DID: 6319-1634
E-mail: debbiesc@sph.com.sg

Adrian Cheong

Assistant Manager
Corporate Communications
Singapore Press Holdings
HP: 9798-6097
E-mail: cheongcy@sph.com.sg

About SPH Magazines

A leading publisher in Singapore and the region, SPH Magazines Pte Ltd is a wholly-owned subsidiary of media giant Singapore Press Holdings Limited.

With a proven track record for sterling editorial content and award-winning designs, SPH Magazines raises the bar as a dynamic magazine publisher. In its stable are about 100 titles in English and Chinese, covering lifestyle, fashion, beauty, society, bridal, health, men's lifestyle, automobile, parenting, décor, new media and business. All the newsstand publications, including flagship title Her World, and other well-known titles such as Female, The Peak, Home and Décor, Nuyou, Torque, HWM and GameAxis are among the highest-circulating titles and best-read in their respective lifestyle categories.

SPH Magazines' established editorial unit provides excellent custom publishing services to major corporate clients by producing custom lifestyle magazines, newsletters and other collaterals to meet their business needs. In addition, its regional IT portal,
www.hardwarezone.com®, is consistently the No.1 online portal as attested by the Hitwise awards over the last 2 years. Its subsidiary, clickTRUE Pte Ltd, is a Pay Per Performance online marketing company specialising in Online Media Planning, Search Engine Marketing and Optimisation, Web Analytics Consultancy and Landing Page Optimisation.

With a vision to continue regional growth, SPH Magazines is set to become Asia's publishing powerhouse, with a presence in China, Hong Kong, Indonesia, India, Thailand, Malaysia, The Philippines and Vietnam. Magazines in its fold have achieved strong market presence in their respective sectors, as well as distinguished track records and solid reputation.

At SPH Magazines, the promise is to deliver the best to meet the diverse needs and interests of readers and advertisers.

Visit
www.sphmagazines.com.sg for more information.