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New fashion brands at Paragon

Singapore, 9 September 2009– High fashion takes the centre stage at Paragon in the coming months.

This month, fashion brand Aigner will officially launch the world’s first concept store at a new location in Paragon, while Tod’s new concept duplex store opened with a grand opening celebration recently on 4 September 2009.

Come October, leading American designer brand Coach will open its first flagship store in Singapore at Paragon, offering an assortment of Coach’s pinnacle products. A first of its kind in Asia, the store design concept will feature an intimate, residential New York attitude.

To mark its opening, Coach has created a limited edition collection of handbags which will only be available at the Coach Paragon store. The unique handbags are limited to a total of 100 pieces.

Bo Concept, Denmark’s retail furniture chain, will also open its second store at Paragon in mid-October. It joins the array of luxury home finishing selection at Paragon level 4. Bo Concept’s modern design furniture is created for the urban-minded shopper.

Cop. Copine, a French designer of stylish women’s clothing, opened in Paragon last month, bringing with them cutting-edge designs with a dash of French chic.

Several boutiques at Paragon have also relocated to bigger premises within the mall. Furla, the Italian luxury label known for its quality leather goods, has now moved to a bigger home at level 2. Another boutique, Pois, which carries multi-label high-fashion ladies ready-to-wear collection, will also have a brand new shop on the same level.

Over at Paragon Junior, the concept kids’ zone, expect new additions to the collection of kid’s fashion labels. Armani Junior, opened in July, provides a quality line of clothing for children of all ages.

Other brands that recently debuted in Paragon Junior include Little Colette and Kidstyle, both multi-label stores which carry premier international designer labels for infants, toddlers and kids. Look out for brands such as Carter’s, Adidas Kids, Lilliputiens and Missoni homes.

Beauty • Mums • Babies, a clinic providing prenatal and postnatal massage for mothers and infants, is at level 5 Paragon Junior as well.

Paragon's basement level continues to whet everyone's appetites with a wide variety of food establishments. There is OChaCha for a taste of Matcha frappé. Big O, which opens in October, has a wide selection of western cuisine. For oriental cuisine, head for Grandma’s for a taste of the Singapore flavour or Kaffir & Lime by ThaiExpress. For dessert, be enticed by Canale Patisserie Chocolaterie, a plush cafe offering mouth-watering cakes and pastries.

A full list of the exciting changes happening at Paragon can be found in Annex A.



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For media enquiries, please contact:

Ina Se
Senior Manager
Advertising & Promotions
Orchard 290 Ltd
DID: 6830 3812
Email: ina@paragonsc.com.sg

Eileen Quay
Assistant Manager
Advertising & Promotions
Orchard 290 Ltd
DID: 6830 3813
Email: eileenquay@paragonsc.com.sg

Sherlyn Yap
Executive
Corporate Communications
Singapore Press Holdings Limited
DID: 6319 1226
H/P: 9177 0747
Email: syap@sph.com.sg
 

About Singapore Press Holdings Ltd
Incorporated in 1984, main board-listed Singapore Press Holdings Ltd (SPH) celebrates its 25th anniversary this year. It is Southeast Asia’s leading media organisation, engaging minds and enriching lives across multiple languages and platforms.

Newspapers and Magazines
In Singapore, SPH publishes 17 newspaper titles in four languages. Every day, 2.9 million individuals or 79 per cent of people above 15 years old, read one of SPH's news publications. SPH also publishes and produces
close to 100 magazine titles in Singapore and the region, covering a broad range of interests from lifestyle to information technology.

Internet and Mobile
Beyond print, the Internet editions of SPH newspapers enjoy over 150 million pageviews with 9 million unique visitors every month. Apart from SPH AsiaOne portal, SPH's online and new media initiatives include an online marketplace for products, services and employment, ST701; local search and directory engine, rednano.sg; Stomp (Straits Times Online Mobile Print), a portal that connects, engages and interacts with readers on the Web and via mobile phone messaging; omy, a bilingual news and interactive portal and The Straits Times RazorTV, a free access interactive webcast service offering live chat shows and video-on-demand clips.

Broadcasting
SPH has a 20 per cent stake in MediaCorp TV Holdings Pte Ltd, which operates free-to-air channels 5, 8, U and TV Mobile, and a 40 per cent stake in MediaCorp Press Limited, which publishes the free newspaper, Today. In the radio business, SPH has an 80 per cent stake in SPH UnionWorks Pte Ltd, which operates entertainment stations Radio 100.3 FM in Mandarin and Radio 91.3 FM in English.

Outdoor Advertising
In addition, SPH has ventured into outdoor advertising through its wholly-owned subsidiary, SPH MediaBoxOffice Pte Ltd, Singapore’s largest outdoor motion display advertising network media company.

Properties
SPH owns and manages Paragon, the prime retail and office complex in the heart of Orchard Road, Singapore's main shopping belt. SPH's wholly-owned subsidiary, Times Development Pte Ltd, is also developing a 43-storey upmarket residential condominium, Sky@eleven, at Thomson Road.

Visit www.sph.com.sg for more information.

About Orchard 290 Ltd
Orchard 290 Ltd is a subsidiary of SPH, who owns and manages Paragon and Paragon Medical - a 14-storey medical tower sitting atop the shopping podium. Visit
www.paragon.com.sg or www.paragonmedical.com.sg for more information.