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Shin Min Daily News Arm Wrestling Challenge 2009

Singapore, 31 July 2009 – Come witness the first-ever Shin Min Daily News Arm Wrestling Challenge 2009
(
《新明日报》角力竞赛), organised by Singapore Press Holdings' evening daily Shin Min Daily News (新明日报) and presented by Carlsberg Special Brew (皇帽皇啤酒). This 3-week challenge will kick off on 1 August 2009.

The competition is open to men aged 21 years and above in 2 categories - the Welterweight Category (70kg and below) and the Heavyweight category (Above 70kg). A total of more than $10,000 cash will be won by the competitors with the winner of each category standing to win $3000 cash, a trophy and Carlsberg products.

There will be 2 quarter-final rounds which will lead up to the
Grand Finals on 14 August.

Besides catching the action live, spectators will be entertained by performances by renowned Getai artistes Huang Lei (黄雷) and Karen Lim (林晓婷) at the quarter-finals and the Bao Bei Sisters (宝贝姐妹) and Liu Ling Ling (刘玲玲) at the Grand Finals.

A specially-created Iron Arm machine will also be available on-site for spectators to try their hand at arm wrestling and win attractive prizes. There will be even more fun activities at the Grand Finals. The public can participate in the ladies arm wrestling segment, the sexiest biceps and biggest upper arm contests, or challenge a 1.88m, 120kg hunk to win attractive prizes.

The events will be hosted by popular Radio 100.3 DJs Huang Wenhong (黄文鸿)、Ye Limei (叶丽梅) and Luo Kemin (罗克敏)。They will be joined by special guest host Liu Ling Ling at the Grand Finals.

Date Time Event Venue
1 Aug (Sat) 7.30pm - 9.30pm 1st Quarter-Finals 261 Food House, Blk 261 Serangoon Drive Central
7 Aug (Fri) 7.30pm - 9.30pm 2nd Quarter-Finals NTI Food Court, Blk 964 Jurong West Street 91
14 Aug (Fri) 7.30pm - 10.30pm Grand Finals S21, Blk 211 Toa Payoh Lorong 8

Media Invitation

Your reporter, photographer and video crew are cordially invited to cover the Quarter-Finals and the Grand Finals of the
Shin Min Daily News Arm Wrestling Challenge 2009:

To RSVP, please contact Ms Jenny Koh at
kohls@sph.com.sg, 6319 1580 or 9750 2328 before 6.00pm, Friday, July 31.



Issued by Singapore Press Holdings Ltd
Co. Regn. No. 198402868E

For more information, please contact:

Ms Jenny Koh
Asst Promotions Manager
Product Branding & Promotions
Marketing Division
Singapore Press Holdings Ltd

DID : 6319 1580
Mobile : 9750 2328
Email : kohls@sph.com.sg

Adrian Cheong
Assistant Manager
Corporate Communications Division
Singapore Press Holdings Ltd
Tel : 6319 2261
HP : 9798 6097
Email :
cheongcy@sph.com.sg

About Singapore Press Holdings Ltd
Incorporated in 1984, main board-listed Singapore Press Holdings Ltd (SPH) celebrates its 25th anniversary this year. It is Southeast Asia’s leading media organisation, engaging minds and enriching lives across multiple languages and platforms.


Newspapers and Magazines

In Singapore, SPH publishes 17 newspaper titles in four languages. Every day, 2.9 million individuals or 79 per cent of people above 15 years old, read one of SPH's news publications. SPH also publishes and produces more than 100 magazine titles in Singapore and the region, covering a broad range of interests from lifestyle to information technology.

Internet and Mobile
Beyond print, the Internet editions of SPH newspapers enjoy over 150 million pageviews with 9 million unique visitors every month. Apart from SPH AsiaOne portal, SPH's online and new media initiatives include an online marketplace for products, services and employment, ST701; local search and directory engine, rednano.sg; Stomp (Straits Times Online Mobile Print), a portal that connects, engages and interacts with readers on the Web and via mobile phone messaging; omy, a bilingual news and interactive portal and The Straits Times RazorTV, a free access interactive webcast service offering live chat shows and video-on-demand clips.

Broadcasting
SPH has a 20 per cent stake in MediaCorp TV Holdings Pte Ltd, which operates free-to-air channels 5, 8, U and TV Mobile, and a 40 per cent stake in MediaCorp Press Limited, which publishes the free newspaper, Today. In the radio business, SPH has an 80 per cent stake in SPH UnionWorks Pte Ltd, which operates entertainment stations Radio 100.3 FM in Mandarin and Radio 91.3 FM in English.

Outdoor Advertising
In addition, SPH has ventured into outdoor advertising through its wholly-owned subsidiary, SPH MediaBoxOffice Pte Ltd, Singapore’s largest outdoor motion display advertising network media company.

Properties
SPH owns and manages Paragon, the prime retail and office complex in the heart of Orchard Road, Singapore's main shopping belt. SPH's wholly-owned subsidiary, Times Development Pte Ltd, is also developing a 43-storey upmarket residential condominium, Sky@eleven, at Thomson Road.

Visit www.sph.com.sg for more information.