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The AsiaOne Network extends its suite of websites with the inclusion of Hardwarezone.com, GameAxis.com and Men’s Health Online

Singapore, 22 July 2009 – The AsiaOne Network, Singapore’s premier and fastest growing ad network, has expanded its range of online offerings with the addition of 3 key websites – Hardwarezone.com (http://www.hardwarezone.com), a leading online portal in the IT category, GameAxis.com (http://www.gameaxis.com) and Men’s Health Online
(
http://www.menshealth.com.sg). The arrangement enables the 3 websites, all owned and managed by SPH Magazines Pte Ltd, to tap on The AsiaOne Network’s strength and position as a leading advertising network and leverage on its core sales & marketing capabilities.

Hardwarezone.com, which took the No.1 spot in Hitwise 2008 awards in 3 categories -
Computers and Internet Hardware, News and Media – IT media as well as Computer & Internet – Social Networking & Forums, draws 2 million unique visitors to its website, generating 35 million page views each month. GameAxis is a blog-centric platform for games, popular cultures, interactive reviews and stories while Men’s Health Online covers male-related topics varying from health and fitness to relationships and personal grooming.

With the 3 additional online portals, The AsiaOne Network’s suite of websites now extends to 28, including recently appointed ShareInvestor.com, ST701.com and Rednano.sg. Its extensive array of online portals comprise of award winning websites such as AsiaOne, Straitstimes.com, Businesstimes.com, Zaobao.com, Stomp, SoShiok.com, AsiaOne Health and many more – giving advertisers a plethora of online audience profiles to target through its collection of innovative interactive advertising platforms.

Collectively, The AsiaOne Network has a ready online readership base of 14 million unique audiences, garnering 225 million page views each month. With the large online following, advertisers are presented with the critical mass necessary to spread their campaign messages across effectively and in a targeted manner.

Mr Raymond Teoh, Assistant Vice President, Interactive Business Unit of SPH, said : “Having Hardwarezone.com, GameAxis.com and Men’s Health Online as part of The AsiaOne Network adds to the profile of readers that advertisers can target. This partnership also enhances our standing as Singapore’s premier advertising network representing one of the largest numbers of top ranked online portals.”


Adding on, Mr Lim Chuan Jer, General Manager, New Media, SPH Magazines Pte Ltd said: "We are delighted to have our top 3 online properties to be part of The AsiaOne Network, increasing the genre variety of the network itself. Moving forward, as we launch web sites for our titles such as Her World and Home & Decor, we will like them to be part of the network as well, further increasing the genre of readers.”

The AsiaOne Network is seeking to further expand and recruit more top-notched websites to complement its group of web portals and to be a dominant leader in the interactive media space. Interested parties can contact Mr. Yeo Wee Leong, Business Manager for Ad Network at weeleong@sph.com.sg or 6319 2023.

Issued by Singapore Press Holdings Ltd
Co. Regn. No. 198402868E

For more information, please contact:

Raymond Teoh
Assistant Vice President
Interactive Business Unit
Singapore Press Holdings Ltd
Tel : 6319 1133
Email :
rayteoh@sph.com.sg

Adrian Cheong
Assistant Manager
Corporate Communications Division
Singapore Press Holdings Ltd
Tel : 6319 2261
HP : 9798 6097
Email :
cheongcy@sph.com.sg

About Singapore Press Holdings Ltd
Incorporated in 1984, main board-listed Singapore Press Holdings Ltd (SPH) celebrates its 25th anniversary this year. It is Southeast Asia’s leading media organisation, engaging minds and enriching lives across multiple languages and platforms.

Newspapers and Magazines

In Singapore, SPH publishes 17 newspaper titles in four languages. Every day, 2.9 million individuals or 79 per cent of people above 15 years old, read one of SPH's news publications. SPH also publishes and produces more than 100 magazine titles in Singapore and the region, covering a broad range of interests from lifestyle to information technology.

Internet and Mobile
Beyond print, the Internet editions of SPH newspapers enjoy over 150 million pageviews with 9 million unique visitors every month. Apart from SPH AsiaOne portal, SPH's online and new media initiatives include an online marketplace for products, services and employment, ST701; local search and directory engine, rednano.sg; Stomp (Straits Times Online Mobile Print), a portal that connects, engages and interacts with readers on the Web and via mobile phone messaging; omy, a bilingual news and interactive portal and The Straits Times RazorTV, a free access interactive webcast service offering live chat shows and video-on-demand clips.

Broadcasting
SPH has a 20 per cent stake in MediaCorp TV Holdings Pte Ltd, which operates free-to-air channels 5, 8, U and TV Mobile, and a 40 per cent stake in MediaCorp Press Limited, which publishes the free newspaper, Today. In the radio business, SPH has an 80 per cent stake in SPH UnionWorks Pte Ltd, which operates entertainment stations Radio 100.3 FM in Mandarin and Radio 91.3 FM in English.

Outdoor Advertising
In addition, SPH has ventured into outdoor advertising through its wholly-owned subsidiary, SPH MediaBoxOffice Pte Ltd, Singapore’s largest outdoor motion display advertising network media company.

Properties
SPH owns and manages Paragon, the prime retail and office complex in the heart of Orchard Road, Singapore's main shopping belt. SPH's wholly-owned subsidiary, Times Development Pte Ltd, is also developing a 43-storey upmarket residential condominium, Sky@eleven, at Thomson Road.

Visit www.sph.com.sg for more information.

About The AsiaOne Network - Interactive arm of Singapore Press Holdings Ltd.

The AsiaOne Network is the interactive arm of Singapore Press Holdings Ltd, the leading media company in Singapore, delivering news and information through print, Internet and broadcasting platforms. The AsiaOne Network covers a whole suite of online platforms, including flagship websites such as AsiaOne, Stomp, RazorTV, The Straits Times, The Business Times, Zaobao.com and Omy. Collectively, its news, lifestyle and services portals command 225 million page views monthly, read by an audience of 14 million. For more information please visit: http://network.asiaone.com