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Successful Flag-Off For Shape Run 2009

- 8,000 runners packed Millenia Walk for Singapore’s favourite women-only run.

Singapore, 19 July 2009 – Shape Run 2009 kicked off successfully early this morning at 7.30am. Guest-of-Honour Ms Grace Fu, Senior Minister of State for National Development and Education, flagged off Shape Run – a 5km and 10km challenge. She also joined the 5km run after the flag off.

It was Shape Singapore’s fourth run. Shape magazine, the complete mind & body guide for women, pioneered the first all-women race in 2006, sparking off a trend of women-only running events. This year, it continues its aim to encourage more women to include sports, particularly running, as part of their healthy active lifestyle.

The route started at Raffles Boulevard and took runners down Republic Avenue, before turning into Temasek Avenue where it ended. As always, Shape Run 2009 was an enormous hit with women running enthusiasts. All of its 8,000 spaces were snapped up within 42 hours of registration opening on 25 April 2009. More than 39 per cent of the runners competed in the 10km category this year, while 61 per cent took up the 5km challenge. The 5km Corporate category attracted 101 teams of three to five members per team, more than double the number of teams last year.

Participants ended their run at Millenia Walk where they were treated to exciting stage performances, sports massages, drinks and refreshments, as well as opportunities to sample various merchandise.

The 10km category winner is Vivian Tang Yoke Pin, 38, who clocked in 38 minutes: 06 seconds. She won a cash prize of $1,000 and over $13,000 worth of products. Chua Khai Leng, 18, won the 5km race with a time of 21 minutes: 22 seconds. She received $500 cash and $8,000 worth of products. The winning Corporate team is JPMCB which consists of Koh Boon Hui, Audrey Soh and Jenny Lem. They walked away with $1,000 cash and $18,900 worth of products. Like last year, the winners of the individual 5km and 10km categories will also be sponsored to run in Shape Malaysia on July 25, 2009, and Shape Thailand on November 21, 2009. (Refer to Annex A for list of winners)

Ms Hannah Tan, Regional Marketing Manager of Motor Image Enterprises, said: "We have been supporting Shape Run since 2008 and it is encouraging to see it grow to an 8,000-strong event this year. Shape Run has established itself as a prominent running event in Singapore and we are happy to be a part of it."

Glenn Heng, Country Marketing Manager of Nike, said: “We are constantly elevating the running experience for women and this year was no exception. Having butlers give out Nike bracelets was our special touch to this year’s Shape Run.”

Shape Run has yet again proven that it is the run that women look out for,” said Irene Tan, General Manager of SPH Magazines Pte Ltd. “Due to the overwhelming response, we will be increasing the number of runners next year to reflect the growing strength of the run.”

“The doubling of corporate teams this year shows that women work hard and play equally hard,” said Khoo Bee Khim, Deputy Editor of Shape. “It was amazing to see thousands of Shape readers clad in their pink Nike tees at the starting point. They all deserve a resounding round of applause!”


Shape Run 2009 is organised by Shape Singapore, SPH Magazines Pte Ltd and presented by Subaru. The event’s co-presenter is Nike Women and is supported by the Singapore Sports Council. Official partners are AIBI, Biore, California Raisins, CITISPA, Dr Joint Pain, Equal, H-Two-O, Kao, Kellogg’s, Marigold Yoghurt, Parkway Health, Polar, Vitagen Collagen and True Fitness. Its partners in sports are Singapore Pools and Singapore Totalisator Board.

Issued by SPH Magazines Pte Ltd
Co. Regn. No: 1969-00476-M


MEDIA CONTACT
Pearly Mak
Assistant Manager
Corporate Communications
Singapore Press Holdings Limited
DID: 6319 1225
Mobile: 9765 6704
Email: pearlym@sph.com.sg

Sherlyn Yap
Executive
Corporate Communications
Singapore Press Holdings Limited
DID: 6319 1226
Email: syap@sph.com.sg

About SPH Magazines

A leading publisher in Singapore and the region, SPH Magazines Pte Ltd is a wholly-owned subsidiary of media giant Singapore Press Holdings Limited.
With a proven track record for sterling editorial content & award-winning designs, SPH Magazines raises the bar as a dynamic magazine publisher. In its stable are over 100 titles in English and Chinese, covering lifestyle, fashion, beauty, society, bridal, health, men's lifestyle, movies, automobile, parenting, décor, new media and business. All the newsstand publications, including flagship title Her World, and other well-known titles such as Female, The Peak, Home and Décor, Nuyou, Torque, HWM and GameAxis are among the highest-circulating titles and best-read in their respective lifestyle category.

SPH Magazines' established editorial unit provides excellent custom publishing services to major corporate clients by producing custom lifestyle magazines, newsletters and other collateral to meet their business needs. In addition, its regional IT portal, www.hardwarezone.com®, is consistently the No.1 online portal as attested by the Hitwise awards over the last 2 years. Its subsidiary, clickTRUE Pte Ltd, is a Pay Per Performance online marketing company specialising in Online Media Planning, Search Engine Marketing and Optimisation, Web Analytics Consultancy and Landing Page Optimisation.

With a vision to continue growth regionally, SPH Magazines is set to become Asia's publishing powerhouse, with operations in China, Indonesia, Thailand, Malaysia, The Phillippines and Vietnam. Magazines in its fold have achieved strong market presence in their respective sectors, as well as distinguished track records and solid reputations.

At SPH Magazines, the promise is to deliver its best to meet the diverse needs and interests of readers and advertisers.

Visit www.sphmagazines.com.sg for more information.


About Shape Singapore

Licensed from American Media, Inc., Shape Singapore was launched in July 2004. It is the complete mind and body guide for women, with 14 editions worldwide. It covers all aspects of living a well-balanced life, from the latest information on fitness, nutrition, exercise, and health, to invaluable tips on living life to the fullest. Shape is motivating, inspiring and embraces the most desirable lifestyle for active women – shaping their looks, as well as their lives. With a readership of 54,000 (Source: AC Nielsen Media Index 2008), Shape is the leading active lifestyle guide for women in Singapore. Shape won the Silver Award in the 3rd Asian Print Awards 2005. It has editions in Malaysia, Indonesia and China, which are published by SPH Magazines’ associate companies.