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SPH Magazines Unveils the New Nuyou

Singapore, 14 July 2009 – SPH Magazines Pte Ltd (SPH Magazines) will be unveiling a new Nuyou from October 2009. The revamped Chinese women's title will emerge as a wholesome read, representing the Asian woman's perspective on fashion, beauty and life.

As the leading Chinese publication in Singapore for women, Nuyou brings fashion, beauty, women-centric issues and lifestyle trends to the Chinese-literate career women in their 20s and 30s. The revamped Nuyou will build on its strengths in fashion and beauty, keeping readers up–to-date with the latest trends, how-tos and shopping. It will also be enhanced with compelling features on women-centric issues (sex, relationships, work, money, male views, opinions, health) and lifestyle reads covering interests such as travel, food, gadgets and movies. 


As the Asian voice on fashion and beauty trends, the new Nuyou will feature more Asian celebrities from Korea, China, Hong Kong, Taiwan, etc. Experts and celebrities in the fashion and beauty industry, like hair guru David Gan and celebrity makeup artist Clarence Lee, will share with readers their experience and tips on trends and styling in a new column. 


The refreshed fashion-forward and trendy Nuyou, sporting a more visually attractive, modern and creative design, will hit the newsstands in October 2009. 


Grace Lee, Editor-in-Chief of Nuyou, said: “Nuyou serves as the Asian voice on fashion and beauty trends and views. As we continuously strive to be relevant to our readers, the refreshed Nuyou will bring fashion, beauty, and lifestyle features closer to the busy modern career women."


Irene Tan, General Manager of SPH Magazines, said: "A complete read designed for the modern and independent Chinese women, we are confident that the new Nuyou will continue to win the hearts of its loyal readers as well as new readers. It will provide a great platform for our advertisers and partners to reach out to these mobile and affluent readers." 


At the same time, Citta Bella, another Chinese-language publication of SPH Magazines, will cease publication, closing after its August 2009 issue. The newly revamped Nuyou, together with the existing ICON Magazine from SPH Magazines, will continue to dominate and maintain their leadership positions in the local Chinese magazines market
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Issued by SPH Magazines Pte Ltd 
Co. Regn No.: 196900476M



For more information, please contact:


Sherlyn Yap
Executive
Corporate Communications
Singapore Press Holdings Limited
DID: 6319 1226
Email: syap@sph.com.sg



About SPH Magazines 

A leading publisher in Singapore and the region, SPH Magazines Pte Ltd is a wholly-owned subsidiary of media giant Singapore Press Holdings Limited. 


With a proven track record for sterling editorial content & award-winning designs, SPH Magazines raises the bar as a dynamic magazine publisher. In its stable are over 100 titles in English and Chinese, covering lifestyle, fashion, beauty, society, bridal, health, men's lifestyle, movies, automobile, parenting, décor, new media and business. All the newsstand publications, including flagship title Her World, and other well-known titles such as Female, The Peak, Home and Décor, Nuyou, Torque, HWM and GameAxis are among the highest-circulating titles and best-read in their respective lifestyle category. 

SPH Magazines' established editorial unit provides excellent custom publishing services to major corporate clients by producing custom lifestyle magazines, newsletters and other collateral to meet their business needs. In addition, its regional IT portal, 
www.hardwarezone.com(R), is consistently the No.1 online portal as attested by the Hitwise awards over the last 2 years. Its subsidiary, clickTRUE Pte Ltd, is a Pay Per Performance online marketing company specialising in Online Media Planning, Search Engine Marketing and Optimisation, Web Analytics Consultancy and Landing Page Optimisation. 

With a vision to continue growth regionally, SPH Magazines is set to become Asia's publishing powerhouse, with operations in China, Indonesia, Thailand, Malaysia, The Phillippines and Vietnam. Magazines in its fold have achieved strong market presence in their respective sectors, as well as distinguished track records and solid reputations. 


At SPH Magazines, the promise is to deliver its best to meet the diverse needs and interests of readers and advertisers.


Visit 
www.sphmagazines.com.sg for more information.