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Are You Men’s Health Enough? Showdown

Who will be this year’s Men’s Health role model?

Singapore, 8 July 2009 – The winner of 2009’s Are You Men’s Health Enough? event will finally be revealed at a party at Zouk on Friday, July 10 at 7.30pm. After months of physical and mental challenges, the 10 finalists will discover who among them has what it takes to walk away with over $19,000 worth of prizes and the coveted title of winner.

Now into its third year, Are You Men’s Health Enough? is organised by Men’s Health, Singapore’s top men’s magazine, published by SPH Magazines. The event seeks to recognise society’s unsung male role models – individuals who have overcome adversity to improve their own lives and inspire those around them. They are ordinary men with an extraordinary drive to succeed despite the odds – your average guys-next-door made good. This year’s entrants include a recovered alcoholic, a geek-turned-image consultant and a young leader in his community, amongst others.

The winner will be chosen based on readers’ votes at menshealth.com.sg as well as by a panel comprising the Men’s Health editorial team. Judging criteria include the contestants’ level of sportsmanship, mental aptitude and physical prowess.

Mr Ryan Reuben, Deputy Editor of Men's Health, says, "Whether it was the loss of a parent that created difficulty or being told they were ‘never good enough’, these guys proved they have what it takes to still realise their ambitions. At the end of the day, it’s not just bulging biceps and a buff six-pack that is the measure of a man – it’s the success story he has to tell. All 10 are already winners in their own right.”

Mr Allen Loh, Managing Director, SPH Magazines, says, "Are You Men’s Health Enough? is a natural extension of the Men’s Health philosophy of inspiring guys to lead a healthy and balanced life. It is because of this that the magazine is the best-read men’s title in Singapore with credible content that not only serves the reader, but has also convinced advertisers that it is an effective and reliable medium for their brand messages.”

Ms Chuan Hui Min, OTC Brand Manager of Bayer HealthCare, agrees. “Berocca is proud to be the presenting sponsor for the event, as there is a strong link between both brands,” she says, “Berocca is a unique multi-vitamin preparation which helps one stay ahead of the game, while Are You Men’s Health Enough? is a search for the guy who is successful at his game.”

Aside from the Are You Men’s Health Enough? title, seven other subsidiary titles will also be handed out at the Finals. They are:

- The Most Lively Personality award by Berocca,
- The Best Skin award by Dermalogica,
- The Most Charismatic award by Kenzo Power,
- The Fittest Guy award by Polar,
- The Coolest Dude award by Puma Eyewear,
- The Best Groomed award by Redken, and
- The Live Life To The Fullest award by Tiger.

The winner of this year's Are You Men’s Health Enough? will walk away with prizes including a $4,900 watch, a Phuket holiday stay, health supplements, fitness apparel, grooming products, footwear, eyewear and beer. The nine other finalists will each receive over $2,700 worth of prizes.

Sponsors : Berocca, Oris, Adidas, Aldo, Dermalogica, Kenzo, Polar, Puma Eyewear, Redken and Tiger Beer.
Partners : Amici, Capello Loft For Men, Evolve Mixed Martial Arts, Radio 91.3FM, Straits Times Razor TV and Wotif.com.

Media Invitation

Your journalist, photographer and video crew are invited to cover the Are You Men’s Health Enough? Showdown. Please confirm your attendance with Adrian Cheong at cheongcy@sph.com.sg, 63192261, 9798 6097 before 9 July (Thurs), 5.00pm.

Are You Men’s Health Enough? Showdown
Date : 10 July 2009 (Fri)
Time : 7.30pm till late
Venue : Zouk, 17 Jiak Kim Street

Programme :
7.30pm : Registration
8.30pm : Opening : Muay Thai demonstration (with finalists joining in the finale)
8.40pm : Welcome speech by Ryan Reuben, Deputy Editor, Men's Health
8.45pm : Introduction of finalists
9.00pm : Presentation of Subsidiary Awards
              - Live Life To The Fullest award by Tiger Beer
              - Fittest Guy award by Polar

              - Best Skin award by Dermalogica
9.05pm : Video presentation of the finalists' journey in the
Are You Men’s Health Enough?competition
9.10pm : Hip Hop/Acrobatic performance
9.15pm : Fashion Presentation by finalists
9.25pm : Presentation of Subsidiary Awards
              - Coolest Dude award by Puma Eyewear
              - Best Groomed award by Redken

              - Most Charismatic award by Kenzo Power
9.30pm : Performance by Dawn Ho
9.35pm : Final introduction of finalists
              Special appearance by Jerry Seah, winner of 2008's
Are You Men’s Health Enough?
9.40pm : Presentation of Subsidiary Award
              - Most Lively Personality award by Berocca
9.45pm : Crowning of winner of 2009's Are You Men’s Health Enough?and presentation of plaques to all finalists




ISSUED BY SPH MAGAZINES PTE LTD.
Co. Regn No.: 196900476M

For more information, please contact:

Adrian Cheong
Assistant Manager
Corporate Communications
Singapore Press Holdings Ltd
DID : 6319 2261
Mobile : 9798 6097
Email : cheongcysm@sph.com.sg


About SPH Magazines

A leading publisher in Singapore and the region, SPH Magazines Pte Ltd is a wholly-owned subsidiary of media giant Singapore Press Holdings Limited.

With a proven track record for sterling editorial content & award-winning designs, SPH Magazines raises the bar as a dynamic magazine publisher. In its stable are over 100 titles in English and Chinese, covering lifestyle, fashion, beauty, society, bridal, health, men's lifestyle, movies, automobile, parenting, décor, new media and business. All the newsstand publications, including flagship title Her World, and other well-known titles such as Female, The Peak, Home and Décor, Nuyou, Torque, HWM and GameAxis are among the highest-circulating titles and best-read in their respective lifestyle category.
SPH Magazines' established editorial unit provides excellent custom publishing services to major corporate clients by producing custom lifestyle magazines, newsletters and other collaterals to meet their business needs. In addition, its regional IT portal, www.hardwarezone.com®, is consistently the No.1 online portal as attested by the Hitwise awards over the last 2 years. Its subsidiary, clickTRUE Pte Ltd, is a Pay Per Performance online marketing company specialising in Online Media Planning, Search Engine Marketing and Optimisation, Web Analytics Consultancy and Landing Page Optimisation.

With a vision to continue growth regionally, SPH Magazines is set to become Asia's publishing powerhouse, with operations in China, Indonesia, Thailand, Malaysia, The Philippines and Vietnam. Magazines in its fold have achieved strong market presence in their respective sectors, as well as distinguished track records and solid reputations.

At SPH Magazines, the promise is to deliver its best to meet the diverse needs and interests of readers and advertisers.

Visit www.sphmagazines.com.sg for more information.

About Men’s Health Singapore

Licensed from Rodale Inc. in the US, Men’s Health Singapore was launched in 2003. It is the authority on men's fitness, health, sex and relationships, grooming and style, with 36 editions worldwide. Men’s Health is the “100% Useful” magazine for the sophisticated and active man who is vibrant, financially secure and who seeks an editorial product that is presented in an approachable and professional manner. Men’s Health is Singapore's no. 1 men's magazine, with a readership of 70,000 (Source: AC Nielsen Media Index 2008). Men’s Health also has editions in Malaysia and Thailand, which are published by SPH Magazines’ associate companies.