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Regional Women Golf Champs to Pit Their Skills at the Her World Golf Challenge Asian Series Singapore 2009

Singapore, 23 June 2009 - SPH Magazines Pte Ltd’s leading women’s magazine, Her World, will hold its annual Her World Golf Challenge Asian Series on June 26, 2009. Now into its fourth year, the Her World Golf Challenge is one of the most popular all-women golfing events in Singapore.

This year’s event, to be held at Sentosa Golf Club’s Tanjong Course, features two competitions. The first is the Her World Singapore Golf Challenge, where more than 200 readers will compete. The other is the Her World Golf Challenge Asian Series finals, where 10 regional finalists, winners from the Her World Golf Challenge Asian Series in Indonesia, Malaysia, Thailand, Vietnam and Singapore (2008), will pit their skills against one another.

Elisabeth Gwee, Her World's editor, says: "The Her World Golf Challenge has become a highly-anticipated event for women golfers here as well as those in Indonesia, Malaysia, Thailand and Vietnam, where Her World has regional editions. It's been growing in popularity every year as our readers know that in addition to enjoying a day out on the course, fashion, beauty and lifestyle treats await them at the event. As I've been told more than once by readers and trade partners, the Her World Golf Challenge is not only one of the most anticipated women's golf events, it is one of the most colourful and stylish too.”

Fabulous prizes await the top players this year. They include Her World Golf Challenge winner trophies, Tag Heuer Monaco Ladies diamond watches, Toshiba NB200 Mini notebooks, Mizuno Ladies golf sets, Silkair tickets to exotic Asian destinations, plus exciting prizes from Puma, Kerastase, Keraskin Esthetics and Perrier.

Novelty prizes will be also given out, such as The PUMA Best Dressed prize, the Longest Drive prize sponsored by Tiger Beer, and the Nearest To Pin prize sponsored by Keraskin Esthetics and Kerastase. The lucky golfer who scores a Hole-In-One will receive one year’s supply of skincare from Kéraskin Esthetics and one year’s supply of haircare from Kérastase.

But at the event, everyone’s a winner. All participants will take home a Her World Golfer's kit worth over $300.

Something special that the golfers can look forward to are pampering beauty treats during and after the game. At the halfway house, Kérastase has specially developed a neck and shoulder massage using cooling globes to ease tense muscles and refresh the skin. A hydrating leave-in hair conditioner that also offers UV protection will complete the indulging experience. After the game, golfers will receive a relaxing neck, shoulder, and arm massage using Kéraskin Esthetics products to ease muscle soreness and soften the skin.

This year’s main sponsor is Puma Golf. Official partners are Kerastase and Keraskin Esthetics, Mizuno, Perrier, Silkair, Tag Heuer, Asia Pacific Brewery, Toshiba, Wotif.com, The Manhattan Fish Market, Times Printer and Radio 91.3.

Mr Loh Yew Seng, CEO, SPH Magazines, says: "Recognising the global appeal and tremendous growth rate of women’s golf, Her World, as the No.1 women’s magazine, always stays ahead of the competition to meet the needs of our readers and business partners. The Asian Series helps to forge a stronger alliance between Her World and its partners, and provide all involved with excellent brand visibility around the region.”

Programme Summary for the day:

  • 6.30am Registration for AM session
  • 7.15am AM session Tee-off
  • 11.45am End of AM session
  • 12.00pm Lunch at Grand Salon Ballroom
  • 12.00pm Registration for PM session
  • 1.30pm PM session Tee-off
  • 6.45pm End of PM session
  • 7.00pm Dinner & Prize Presentation


Media Invite

Your journalist, photographer and/or film crew are invited to cover the Prize Presentation Dinner

Date: 26 June 2009
Time: 7pm - 9.30pm
Venue: Sentosa Golf Club

Please send RSVP to Pearly Mak at pearlym@sph.com.sg by 25 June 2009, 12pm.


ISSUED BY SPH MAGAZINES PTE LTD.
Co. Regn No.: 196900476M

For more information, please contact:

Pearly Mak
Assistant Manager
Corporate Communications
Singapore Press Holdings Ltd
DID : 6319 1225
Mobile: 9765 6704
Email : pearlym@sph.com.sg


About SPH Magazines

A leading publisher in Singapore and the region, SPH Magazines Pte Ltd is a wholly-owned subsidiary of media giant Singapore Press Holdings Limited.

With a proven track record for sterling editorial content & award-winning designs, SPH Magazines raises the bar as a dynamic magazine publisher. In its stable are over 100 titles in English and Chinese, covering lifestyle, fashion, beauty, society, bridal, health, men's lifestyle, movies, automobile, parenting, décor, new media and business. All the newsstand publications, including flagship title Her World, and other well-known titles such as Female, The Peak, Home and Décor, Nuyou, Torque, HWM and GameAxis are among the highest-circulating titles and best-read in their respective lifestyle category.

SPH Magazines' established editorial unit provides excellent custom publishing services to major corporate clients by producing custom lifestyle magazines, newsletters and other collateral to meet their business needs. In addition, its regional IT portal, www.hardwarezone.com®, is consistently the No.1 online portal as attested by the Hitwise awards over the last 2 years. Its subsidiary, clickTRUE Pte Ltd, is a Pay Per Performance online marketing company specialising in Online Media Planning, Search Engine Marketing and Optimisation, Web Analytics Consultancy and Landing Page Optimisation.

With a vision to continue growth regionally, SPH Magazines is set to become Asia's publishing powerhouse, with operations in China, Indonesia, Thailand, Malaysia, The Phillippines and Vietnam. Magazines in its fold have achieved strong market presence in their respective sectors, as well as distinguished track records and solid reputations.

At SPH Magazines, the promise is to deliver its best to meet the diverse needs and interests of readers and advertisers.

Visit www.sphmagazines.com.sg for more information.


About Her World
Launched in 1960, Her World is Singapore’s most established monthly women’s magazine with the highest readership. Her World equips today’s achieving woman with information she can use – on fashion and beauty, topical women’s issues, career, health, relationships, and lifestyle trends. It inspires with engaging reads, keeps its audience updated on international trends, and covers relevant issues with depth, breadth and sophistication. Its readership is 214,000 (Source: AC Nielsen Media Index 2008), reinforcing its position as the best-read women's magazine in Singapore. Her World has won several titles, including the MPAS Magazine of the Year (2009), Excellence in Magazine Design Award 2008 by SOPA, Gold Award in the 3rd Asia Print Awards 2005, and Silver Award for Magazine Design in the IFRA Asia Media Awards 2006. It has editions in Malaysia, Indonesia, Thailand and Vietnam.