Singapore, 5 Jun 2009 - The Peak, a publication of SPH Magazines Pte Ltd (SPH Magazines), is the top choice for high-end advertisers in Singapore and the region.
According to a latest survey by Marketing Magazine among marketing professionals, The Peak was the top choice for marketers looking to target high-income readers, chief executive officers and managing directors. It was also in the top three for the high net worth and luxury categories. For regional marketers, The Peak was in second place for those targeting luxury car buyers and luxury product buyers. Overall, The Peak is among the top five magazines in Singapore with international publications like Time and The Economist.
The magazine, which has editions in Singapore, Malaysia, Indonesia and Hong Kong, celebrated its 25th anniversary with a gala dinner for over 300 guests at the Shangri-La’s island ballroom last month.
“For 25 years, The Peak has proven to be a trusted and reliable product for both our readers and advertisers,” says Francis Kan, editor of The Peak’s Singapore and Indonesia editions. “Despite our success, we will continue to grow the brand through new editorial products and marketing initiatives. The Peak Selections: Domain is one such example. The new title which focuses on high-end property, architecture and design will be launched later this year.”
Marketing’s 2009 Magazine of the Year survey collated responses from more than 1,000 local and regional marketers in 16 categories and sub-categories at both the local and regional level. A points system based on a title’s position in these various categories determined the overall ranking.
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About SPH Magazines
A leading publisher in Singapore and the region, SPH Magazines Pte Ltd is a wholly-owned subsidiary of media giant Singapore Press Holdings Limited.
With a proven track record for sterling editorial content & award-winning designs, SPH Magazines raises the bar as a dynamic magazine publisher. In its stable are over 100 titles in English and Chinese, covering lifestyle, fashion, beauty, society, bridal, health, men's lifestyle, movies, automobile, parenting, décor, new media and business. All the newsstand publications, including flagship title Her World, and other well-known titles such as Female, The Peak, Home and Décor, Nuyou, Torque, HWM and GameAxis are among the highest-circulating titles and best-read in their respective lifestyle category.
SPH Magazines' established editorial unit provides excellent custom publishing services to major corporate clients by producing custom lifestyle magazines, newsletters and other collateral to meet their business needs. In addition, its regional IT portal, www.hardwarezone.com®, is consistently the No.1 online portal as attested by the Hitwise awards over the last 2 years. Its subsidiary, clickTRUE Pte Ltd, is a Pay Per Performance online marketing company specialising in Online Media Planning, Search Engine Marketing and Optimisation, Web Analytics Consultancy and Landing Page Optimisation.
With a vision to continue growth regionally, SPH Magazines is set to become Asia's publishing powerhouse, with operations in China, Indonesia, Thailand, Malaysia, The Phillippines and Vietnam. Magazines in its fold have achieved strong market presence in their respective sectors, as well as distinguished track records and solid reputations.
At SPH Magazines, the promise is to deliver its best to meet the diverse needs and interests of readers and advertisers.
Visit www.sphmagazines.com.sg for more information.
About The Peak
Launched in 1984, The Peak has been a chronicle of some of the world’s greatest success stories. The Peak is on a constant quest to reflect the aspirations of today’s industry leaders, movers and shakers. The publication inspires with stories of outstanding accomplishments and revels in the appreciation of the finer things in life. To cater to the needs of its discerning and distinguished readership, The Peak offers information that’s exclusive, privileged and opinionated. It seeks to challenge with insightful articles and presents different perspectives on current issues. The Peak is read by venerable leaders and appeals to a rising generation of success-builders. The Peak has spin-off titles called The Peak Selections Timepieces and People At The Peak. The Peak has editions in Malaysia, Indonesia and Hong Kong. It has won several awards, including an Award of Excellence in the APEX AWARDS 2008, a Silver in the Asian Print Awards 2008, and a second placing in the Luxury & Society category for Marketing Magazine’s Top Media Special. It is also a finalist in the Best Visual Series category in the MPAS Singapore Magazine Awards 2009.