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The Peak Celebrates 25th Anniversary

Singapore, 12 May 2009 – The Peak, Singapore’s leading luxury lifestyle magazine published by SPH Magazines Pte Ltd (SPH Magazines), will celebrate its 25th anniversary with a gala dinner featuring the Who’s Who of Singapore’s corporate and social circles on 21 May.

Peak was launched a quarter of a century ago to herald the changing needs of an increasingly affluent and cosmopolitan population and to celebrate the finer things in life. Since then, it has grown from strength to strength to become the region’s leading lifestyle magazine, with editions in Singapore, Hong Kong, Indonesia and Malaysia.

The publication took another major step in its evolution in December 2007 when it unveiled a new look that made it more relevant and appealing to the new generation of corporate leaders. Since then, it has won several awards, including an Award of Excellence at the APEX AWARDS 2008, a Silver at the Asian Print Awards 2008, and a second placing in the Luxury & Society category for Marketing Magazine’s Top Media Special. It was also a finalist in the Best Visual Series category at the MPAS Singapore Magazine Awards 2009.

The 25th anniversary gala dinner at Shangri-La Singapore will also see the launch of an exclusive commemorative publication to showcase the personalities and luxury lifestyle issues that have graced the pages of the magazine in the last 25 years.

“The Peak has successfully chronicled the luxury lifestyle in Singapore and the region over the past 25 years. More importantly, it has transformed itself over the years to stay relevant to the current generation of success builders. That is an achievement worthy of celebration,” says Mr Francis Kan, The Peak’s Editor.

Mr Dennis Pua, Managing Director, SPH Magazines, said: "Turning 25 is a significant milestone for The Peak. It marks the magazine's achievement in maintaining editorial excellence and creating ongoing value for our advertisers and business partners. With this gala dinner, we are celebrating our 25 years of success with all our stakeholders and we thank them for their ardent support. The Peak will continue to present 'The Finer Things in Life' and stay relevant to our readers and partners."

Guests will be treated to an evening of fine dining accompanied by entertainment from local pop and jazz vocalist Dawn Ho, and the Little Big Band.

Supporting the event are Julius Baer, Pernod Ricard, Vedure, Bjets and Clarity AV.


Media Advisory

Your journalist, photographer and/or film crew are invited to cover the event.

Date: 21 May 2009
Time: 7.00pm to 10pm
Venue: Tower Ballroom at Shangri-La Singapore

Please send RSVP to Pearly Mak at pearlym@sph.com.sg by 19 May 2009, 1pm.


ISSUED BY SPH MAGAZINES PTE LTD.
Co. Regn No.: 196900476M


For more information, please contact:

Pearly Mak
Assistant Manager
Corporate Communications
Singapore Press Holdings Ltd
DID : 6319 1225
Mobile: 9765 6704
Email : pearlym@sph.com.sg


About SPH Magazines

A leading publisher in Singapore and the region, SPH Magazines Pte Ltd is a wholly-owned subsidiary of media giant Singapore Press Holdings Limited.

With a proven track record for sterling editorial content & award-winning designs, SPH Magazines raises the bar as a dynamic magazine publisher. In its stable are over 100 titles in English and Chinese, covering lifestyle, fashion, beauty, society, bridal, health, men's lifestyle, movies, automobile, parenting, décor, new media and business. All the newsstand publications, including flagship title Her World, and other well-known titles such as Female, The Peak, Home and Décor, Nuyou, Torque, HWM and GameAxis are among the highest-circulating titles and best-read in their respective lifestyle category.

SPH Magazines' established editorial unit provides excellent custom publishing services to major corporate clients by producing custom lifestyle magazines, newsletters and other collateral to meet their business needs. In addition, its regional IT portal, www.hardwarezone.com®, is consistently the No.1 online portal as attested by the Hitwise awards over the last 2 years. Its subsidiary, clickTRUE Pte Ltd, is a Pay Per Performance online marketing company specialising in Online Media Planning, Search Engine Marketing and Optimisation, Web Analytics Consultancy and Landing Page Optimisation.

With a vision to continue growth regionally, SPH Magazines is set to become Asia's publishing powerhouse, with operations in China, Indonesia, Thailand, Malaysia, The Phillippines and Vietnam. Magazines in its fold have achieved strong market presence in their respective sectors, as well as distinguished track records and solid reputations.

At SPH Magazines, the promise is to deliver its best to meet the diverse needs and interests of readers and advertisers.

Visit www.sphmagazines.com.sg for more information.


About The Peak
Launched in 1984, The Peak has been a chronicle of some of the world’s greatest success stories. The Peak is on a constant quest to reflect the aspirations of today’s industry leaders, movers and shakers. The publication inspires with stories of outstanding accomplishments and revels in the appreciation of the finer things in life. To cater to the needs of its discerning and distinguished readership, The Peak offers information that’s exclusive, privileged and opinionated. It seeks to challenge with insightful articles and presents different perspectives on current issues. The Peak is read by venerable leaders and appeals to a rising generation of success-builders. The Peak has spin-off titles called The Peak Selections Timepieces and People At The Peak. The Peak has editions in Malaysia, Indonesia and Hong Kong. It has won several awards, including an Award of Excellence in the APEX AWARDS 2008, a Silver in the Asian Print Awards 2008, and a second placing in the Luxury & Society category for Marketing Magazine’s Top Media Special. It is also a finalist in the Best Visual Series category in the MPAS Singapore Magazine Awards 2009.