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Rednano creates platform for tributes to mums

Singapore, 6 May 2009 – She is only 8. But she has found a way to tell the world how great her mum is. Renee Wee did it by taking part in Rednano Mum’s The One, a Rednano Mother’s Day tribute. She describes her mum as “amicable” and a person with a “kind heart”. Organised by Rednano Mobile, the mobile touchpoint of homegrown local search and directory engine rednano.sg, Rednano Mum’s The One is complemented by a contest.

Since 9 April 2009, Rednano Mobile has provided a platform to encourage users to tell the world how much they love and appreciate their mothers this coming Mother’s Day through Rednano Mum’s The One which will also give their mothers a chance to win attractive prizes.

Through SMS voting, the top three mothers that garner the most number of votes stand to win a night’s stay at One-Bedroom Villa at Siloso Beach Resort, dining vouchers from Lawry’s The Prime Rib or a makeover/photography session at The Beautybox Studio, with a total value of prizes worth about S$1,800.

Voters will also automatically be entered into a lucky draw for a chance to win a night’s stay at The Glass Loft (Tree House) at Siloso Beach Resort worth S$500. Moreover, the first 100 SMS voters will also be entitled to special discounts on hotel rooms at Siloso Beach Resort and makeover / photography sessions at The Beautybox Studio.

Participants are required to log on to Rednano Mum’s The One website at www.rednano.sg/mumstheone, upload what they think is an interesting photograph of their mothers and submit a short description of their mothers based on one of the seven R.E.D.N.A.N.O. character traits that they think best describes their mothers.

The seven R.E.D.N.A.N.O. character traits are:
 

Radical . Enterprising . Dynamic . New Age . Amicable . Naughty . Original


All entries received will then be put up on Rednano Mum’s The One website. Thereafter, participants are encouraged to get their friends to vote for their mothers to win. In celebration of Mother’s Day, the public can also vote for their favourite ‘mother’ for her to win.

The oldest mother submitted is 78 years old. These are just some of the participants’ tributes to their mothers:

Edwin Tan, 23 – Original. There is nothing I would love to see you becoming of. Your love, care and the effort to put in to groom us is so rare and so pure. Every drop of sweat and tear you shed is for us. Your love for us is beyond any word I can use to describe. Thank you for being my mother and my friend as well.
Siew Sau Keng, 28 – Benevolence. Pure. Original. When I was younger, there was once when I was gravely ill. It was around midnight and we had no money to take cab, plus it was also raining heavily. You carried me all the way to the hospital. You scrimped and saved to provide the best education for me. Dear mommy, now it is time that I shower you with all the best of the best things in life. I love you.

Jane Lee, 29 – New Age Mom is an ardent fan of horror movies and keeps herself updated with the current affairs and entertainment news. Mother also enjoys chilling out with us at No.5 Emerald Hill cocktail bar. Your connection with us is simply unbreakable and the values you instill in us are irreplaceable.

Voting is to be done via SMS to 33333. Each vote costs S$0.30. Both submission of entries and SMS voting will cease by 31 May 2009.

SMS 33333, a mobile directory service, is just one of the three mobile services offered by Rednano Mobile. The other two mobile services are Rednano Locate, a location-based directory service and Rednano WAP at mobile.rednano.sg.

For more information on Rednano Mobile and its suite of mobile services, please log on to www.rednano.sg/mobile.

For more information of the Rednano Mum’s The One, a Rednano Mother’s Day tribute and contest, please visit www.rednano.sg/mumstheone.


For more information, please contact:

James Ong
Manager, Marketing Communications
SPH Search Pte Ltd
Tel: 6319 1263
HP: 9389 8929
Email : jamesong@rednano.sg

Issued by SPH Search Pte Ltd
Co. Regn. No. 200613505N

About SPH Search Pte Ltd

SPH Search was born of collaboration between two media powerhouses: Singapore Press Holdings Ltd (SPH) and Schibsted ASA. The two companies, listed and headquartered in Singapore and Norway respectively, have long been in the business of giving people information, and significantly, in the context which makes the information more useful.

Both companies have also established reputations as trusted sources, each over more than a century, with their continuous delivery of accurate information speedily. The platforms on which they do this have changed over the years and have, since the 90s, included the World Wide Web.

Their joint venture, SPH Search, aims to provide the premier online tool for anyone seeking information about Singapore; its people and its businesses. It intends to respond to queries speedily. Most importantly, it plans to make relevance the hallmark of its answers.

Visit www.sphsearch.sg for more information.


About Singapore Press Holdings (SPH)

Incorporated in 1984, main board-listed Singapore Press Holdings Ltd (SPH) celebrates its 25th anniversary this year. It is Southeast Asia’s leading media organisation, engaging minds and enriching lives across multiple languages and platforms.

Newspapers and Magazines
In Singapore, SPH publishes 17 newspaper titles in four languages. Every day, 2.9 million individuals or 79 per cent of people above 15 years old, read one of SPH's news publications. SPH also publishes and produces more than 100 magazine titles in Singapore and the region, covering a broad range of interests from lifestyle to information technology.

Internet and Mobile
Beyond print, the Internet editions of SPH newspapers enjoy over 150 million pageviews with 9 million unique visitors every month. Apart from SPH AsiaOne portal, SPH's online and new media initiatives include an online marketplace for products, services and employment, ST701; local search and directory engine, rednano.sg; Stomp (Straits Times Online Mobile Print), a portal that connects, engages and interacts with readers on the Web and via mobile phone messaging; omy, a bilingual news and interactive portal and The Straits Times RazorTV, a free access interactive webcast service offering live chat shows and video-on-demand clips.

Broadcasting
SPH has a 20 per cent stake in MediaCorp TV Holdings Pte Ltd, which operates free-to-air channels 5, 8, U and TV Mobile, and a 40 per cent stake in MediaCorp Press Limited, which publishes the free newspaper, Today. In the radio business, SPH has an 80 per cent stake in SPH UnionWorks Pte Ltd, which operates entertainment stations Radio 100.3 FM in Mandarin and Radio 91.3 FM in English.

Outdoor Advertising
In addition, SPH has ventured into out-of-home (OOH) advertising through its wholly-owned subsidiary, SPH MediaBoxOffice Pte Ltd, Singapore’s largest digital OOH advertising network media company and a 35 per cent stake in TOM Outdoor Media Group, a leading outdoor advertising company in China.

Properties
SPH owns and manages Paragon, the prime retail and office complex in the heart of Orchard Road, Singapore's main shopping belt. SPH's wholly-owned subsidiary, Times Development Pte Ltd, is also developing a 43-storey upmarket residential condominium, Sky@eleven, at Thomson Road.

Visit www.sph.com.sg for more information.