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Female and Nuyou present Singapore’s First-ever Longest Catwalk on Orchard

Singapore 29 April 2009 - SPH Magazines Pte Ltd’s (SPH Magazines) Female and Nuyou are presenting Singapore’s longest staged catwalk in Orchard Road on 1 May 2009.

On 1 May, the Orchard sidewalk in front of Ngee Ann City and Wisma Atria will be transformed into a glamorous site with a 126 metres catwalk stage that comprises an indoor and outdoor segment for the fashion show. It is the longest catwalk stage in Singapore to date and officials from the Singapore Book of Records will attend the event to present the record certificate. A VIP hospitality tent will host invited guests including celebrities, socialites, foreign media and the who’s who of Singapore’s fashion and beauty scene.

At the Female and Nuyou Catwalk, models will be wearing the hottest collections from international fashion labels such as Banana Republic, Coach, Diesel Blackgold, DKNY, GAP, Jimmy Choo, Paule Ka, Sonia Rykiel, Vivienne Tam as well as Singapore’s very own Lee Hwa Jewellery.

Mr Loh Yew Seng, CEO of SPH Magazines, said, “We are always looking for new and exciting venues for Female and Nuyou Catwalk. Last year’s event was the first fashion show at Terminal 3 and it was a great success. This year, we are setting another record by holding it on the longest catwalk stage to kick-start Orchard Road’s branding campaign. It is indeed a glamorous way to mark Female’s 35th anniversary.”

This is the seventh year that the two leading authorities in fashion and beauty - Female and Nuyou - are holding their signature catwalk collections event. Following last year’s success at Changi Airport Terminal 3, they are setting another milestone by holding their longest catwalk along Singapore’s busiest shopping belt, Orchard Road.

This year's Female and Nuyou Catwalk is part of Orchard Reloaded, a brand positioning campaign organised by Orchard Road Business Association (ORBA), in partnership with Singapore Press Holdings (SPH) to engage the public through multi-media platforms – print, radio, online and out-of-home media. The campaign is an exciting three-week programme from 1 to 22 May. After the Female & Nuyou Longest Orchard Catwalk, there will be a line-up of other lifestyle events and promotions.

Come down to Orchard Road on 1 May to catch the Female and Nuyou Catwalk and join in the post-show party until midnight.

Female Celebrates 35th Anniversary
This year, Female celebrates its 35th Anniversary by offering its readers exclusive prizes. Prizes include products from various brands like Clarins, Coach, Guess, Gap, Banana Republic, Lancome and Cornerstone, and specials from Naumi Hotel Singapore, The Butter Factory, Chiharu Japanese Restaurants, etc. Visit www.femalemag.com.sg to find out more.


Media Invitation
You, your journalist, camera and video crew are invited to the Female & Nuyou Longest Orchard Catwalk 2009, which will also be the longest in Singapore.

To RSVP, please contact Pearly Mak at pearlym@sph.com.sg, 6319-1225 or at 9765-6704 before 30 April, 12 noon.

About SPH Magazines
A leading publisher in Singapore and the region, SPH Magazines Pte Ltd is a wholly-owned subsidiary of media giant Singapore Press Holdings Limited.

With a proven track record for sterling editorial content & award-winning designs, SPH Magazines raises the bar as a dynamic magazine publisher. In its stable are over 100 titles in English and Chinese, covering lifestyle, fashion, beauty, society, bridal, health, men's lifestyle, movies, automobile, parenting, décor, new media and business. All the newsstand publications, including flagship title Her World, and other well-known titles such as Female, The Peak, Home and Décor, Nuyou, Torque, HWM and GameAxis are among the highest-circulating titles and best-read in their respective lifestyle category.

SPH Magazines' established editorial unit provides excellent custom publishing services to major corporate clients by producing custom lifestyle magazines, newsletters and other collateral to meet their business needs. In addition, its regional IT portal, www.hardwarezone.com(R), is consistently the No.1 online portal as attested by the Hitwise awards over the last 2 years. Its subsidiary, clickTRUE Pte Ltd, is a Pay Per Performance online marketing company specialising in Online Media Planning, Search Engine Marketing and Optimisation, Web Analytics Consultancy and Landing Page Optimisation.

With a vision to continue growth regionally, SPH Magazines is set to become Asia's publishing powerhouse, with operations in China, Indonesia, Thailand, Malaysia, The Phillippines and Vietnam. Magazines in its fold have achieved strong market presence in their respective sectors, as well as distinguished track records and solid reputations.

At SPH Magazines, the promise is to deliver its best to meet the diverse needs and interests of readers and advertisers.

Visit www.sphmagazines.com.sg for more information.


About Female
Launched in 1974, Female is Singapore's leading fashion and beauty magazine. Every month, Female delivers to its trend- and brand-conscious readers the hottest looks from the fashion capitals of the world, profiles the biggest designers, and offers the very best in style advice, as well as all the latest beauty news, from the most revolutionary products and services, to the most up-to-the-minute trends. Female's readership is 138,000 (Source: AC Nielsen Media Index 2008). Female is the winner of the American Design Awards for Magazine Design 2004. It has editions in Malaysia and Indonesia.


About Nuyou
Launched in 1976, Nuyou is the leading Chinese-language fashion and beauty magazine for bilingual career women. Nuyou is arguably a favourite Chinese language read for trendy women in their 20s and 30s. Nuyou engages with fashion news, beauty tips, inspiring celebrity-led features, as well as witty opinion-based reads. Nuyou has a readership of 30,000 (Source: AC Nielsen Media Index 2008). Nuyou publishes two spin-off titles locally: Nuyou Time and Nuyou Fashion Notebook. Nuyou is the winner of the American Design Awards for Magazine Design 2003.