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Collect, Bid and Win!

Singapore, 24 April 2009 – Readers of The New Paper will get "cash" when they buy a copy of the newspaper starting next Monday. Singapore Press Holdings (SPH) will be printing different denominations of The New Paper Dollars (TNP$) on the cover of the publication daily from 27 April to 5 July. There will be TNP$50, TNP$100, TNP$150 and TNP$500.

During the 10-week campaign, readers can collect these TNP$ and use them to bid for one or more items of their choice from an auction list. The New Paper Auction items will be classified into five series. The auction period for each series will run for two weeks.


Items on the auction list include electronic products such as camcorders, home theatre systems and LCD televisions from Audio
House, travel packages from Star Cruises, Apple products from EpiCentre, furniture from Courts, and even a motorcycle with accessories worth $16,000 from Derbi! Readers can refer to
http://www.asiaone.com/tnpdollars for the full list of the auction items.

To participate in the auction, readers must send in a bid amount higher than that of the minimum stated for each respective item via SMS. The highest bidder for each product wins. Upon notification, winners must present sufficient and original copies of TNP$ before they can claim their prizes. Each SMS bid is chargeable at $0.20.

Mr Chua Wee Phong, Executive Vice-President of SPH Circulation Department said, “In these challenging times, we want to offer value to our readers. While The New Paper brings a good dose of quality entertainment news, we also want to create fun and exciting promotions that will engage our readers further .”

Please refer to press ads or http://www.asiaone.com/tnpdollars for more information about The New Paper Auction.

The full list of the auction items is attached in Appendix A.



Issued by Singapore Press Holdings Ltd
Co. Regn. No. 198402868E



For more information, please contact:

Ms Mandy Wong
Manager, Circulation Marketing
Newspaper Services Division
Tel: 6319 2150
Fax: 6741 1683
Hp: 97825411
Email: mandyw@sph.com.sg

Ms Selina Esther Lim
Assistant Manager
Corporate Communications
Singapore Press Holdings Limited
DID: 6319 1872
Email: limyl@sph.com.sg


About Singapore Press Holdings (SPH)

Incorporated in 1984, main board-listed Singapore Press Holdings Ltd (SPH) celebrates its 25th anniversary this year. It is Southeast Asia’s leading media organisation, engaging minds and enriching lives across multiple languages and platforms.

Newspapers and Magazines
In Singapore, SPH publishes 17 newspaper titles in four languages. Every day, 2.9 million individuals or 79 per cent of people above 15 years old, read one of SPH's news publications. SPH also publishes and produces more than 100 magazine titles in Singapore and the region, covering a broad range of interests from lifestyle to information technology.

Internet and Mobile
Beyond print, the Internet editions of SPH newspapers enjoy over 150 million pageviews with 9 million unique visitors every month. Apart from SPH AsiaOne portal, SPH's online and new media initiatives include an online marketplace for products, services and employment, ST701; local search and directory engine, rednano.sg; Stomp (Straits Times Online Mobile Print), a portal that connects, engages and interacts with readers on the Web and via mobile phone messaging; omy, a bilingual news and interactive portal and The Straits Times RazorTV, a free access interactive webcast service offering live chat shows and video-on-demand clips.

Broadcasting
SPH has a 20 per cent stake in MediaCorp TV Holdings Pte Ltd, which operates free-to-air channels 5, 8, U and TV Mobile, and a 40 per cent stake in MediaCorp Press Limited, which publishes the free newspaper, Today. In the radio business, SPH has an 80 per cent stake in SPH UnionWorks Pte Ltd, which operates entertainment stations Radio 100.3 FM in Mandarin and Radio 91.3 FM in English.

Outdoor Advertising
In addition, SPH has ventured into out of home (OOH) advertising through its wholly-owned subsidiary, SPH MediaBoxOffice Pte Ltd, Singapore’s largest digital OOH advertising network media company and a 35 per cent stake in TOM Outdoor Media Group, a leading outdoor advertising company in China.

Properties
SPH owns and manages Paragon, the prime retail and office complex in the heart of Orchard Road, Singapore's main shopping belt. SPH's wholly-owned subsidiary, Times Development Pte Ltd, is also developing a 43-storey upmarket residential condominium, Sky@eleven, at Thomson Road.