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SPH aligns Strategic Marketing and Customer Service portfolios to enhance synergies and strengthen service delivery

Singapore, 22 April 2009 – In a strategic move to further strengthen service delivery to both advertising agencies and advertisers, Singapore Press Holdings (SPH) has announced the appointment of Mr Geoff Tan to oversee its Customer Service Department, which is part of the Marketing Division. He will assume this new role in May, in addition to his current position as head of Strategic Marketing.

Mr Leslie Fong, Senior Executive Vice President of SPH's Marketing Division, says: “It makes a lot of sense to have Geoff Tan lead both Strategic Marketing and Customer Service and drive both towards the common objective of delivering to our customers what they need -- in a well-coordinated, efficient and effective manner. This is all part of the integrated, cross-media solution which SPH promises its partners and customers.”


Geoff, on his new appointment, says: “Now, more and more advertisers are asking for an all-in-one media solution that delivers multiple touch-points aimed at their target market. SPH stands up to this challenge extremely well as both its traditional and new media platforms can be weaved seamlessly together to deliver outstanding consumer engagement results. With fully-aligned goals and objectives, both Customer Service and Strategic Marketing departments can only seek to take customer delight to a whole new level!”

Assisting Geoff in his new role is Mr Tan Ooi Boon, who will relinquish his current role as project and weekend editor of The New Paper. He will take care of the day-to-day operations of Customer Service Department but will also contribute to SPH's strategic marketing effort. Ooi Boon, who has a degree in law and 17 years of journalistic experience, has long had an abiding interest in marketing. He will leverage on his journalistic knowledge and experience, and work at enhancing synergistic cooperation between the marketing and editorial divisions.

Issued by Singapore Press Holdings Limited
Co. Regn. No: 198402868E

For photos of Geoff Tan and Tan Ooi Boon, or for more information, please contact:

Adrian Cheong
Assistant Manager
Corporate Communications
Singapore Press Holdings Limited
Email: cheongcy@sph.com.sg
Phone: 6319 2261

Mobile: 9798 6097

About Singapore Press Holdings (SPH)

Incorporated in 1984, main board-listed Singapore Press Holdings Ltd (SPH) celebrates its 25th anniversary this year. It is Southeast Asia’s leading media organisation, engaging minds and enriching lives across multiple languages and platforms.

Newspapers and Magazines

In Singapore, SPH publishes 17 newspaper titles in four languages. Every day, 2.9 million individuals or 79 per cent of people above 15 years old, read one of SPH's news publications. SPH also publishes and produces more than 100 magazine titles in Singapore and the region, covering a broad range of interests from lifestyle to information technology.

Internet and Mobile

Beyond print, the Internet editions of SPH newspapers enjoy over 150 million pageviews with 9 million unique visitors every month. Apart from SPH AsiaOne portal, SPH's online and new media initiatives include an online marketplace for products, services and employment, ST701; local search and directory engine, rednano.sg; Stomp (Straits Times Online Mobile Print), a portal that connects, engages and interacts with readers on the Web and via mobile phone messaging; omy, a bilingual news and interactive portal and The Straits Times RazorTV, a free access interactive webcast service offering live chat shows and video-on-demand clips.

Broadcasting

SPH has a 20 per cent stake in MediaCorp TV Holdings Pte Ltd, which operates free-to-air channels 5, 8, U and TV Mobile, and a 40 per cent stake in MediaCorp Press Limited, which publishes the free newspaper, Today. In the radio business, SPH has an 80 per cent stake in SPH UnionWorks Pte Ltd, which operates entertainment stations Radio 100.3 FM in Mandarin and Radio 91.3 FM in English.

Outdoor Advertising

In addition, SPH has ventured into out of home (OOH) advertising through its wholly-owned subsidiary, SPH MediaBoxOffice Pte Ltd, Singapore’s largest digital OOH advertising network media company and a 35 per cent stake in TOM Outdoor Media Group, a leading outdoor advertising company in China.

Properties

SPH owns and manages Paragon, the prime retail and office complex in the heart of Orchard Road, Singapore's main shopping belt. SPH's wholly-owned subsidiary, Times Development Pte Ltd, is also developing a 43-storey upmarket residential condominium, Sky@eleven, at Thomson Road.