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Rednano Locate Takes Blackberry By Storm

Blackberry Storm, the world’s first clickable touch screen smartphone to come preloaded with Rednano Locate

Singapore, 17 April 2009 –
SPH Search, a subsidiary of SPH and through its mobile platform Rednano Mobile, is partnering Research In Motion (RIM), the owner and developer of Blackberry, to offer Rednano Locate, its location-based directory and search service to Blackberry users. The first of RIM’s customers to take advantage of this service will be owners of the Blackberry Storm, a highly-awaited touch screen device which was launched yesterday.


Officially launched on 4 December 2008, Rednano Locate is a ubiquitous service supported across most mobile phone models and platforms. Using Rednano Locate, users can search for more than 100,000 vendors, including retail outlets, restaurants or petrol kiosks located near them. In addition to being able to enjoy from a wide range of promotions, users can also use Rednano Locate to access full addresses, contact details and maps to their desired destinations, plus the latest ‘live’ traffic updates, all on their mobile phone.

Shirley Tan, Director of Business Development (Mobile), SPH Search said, “We have chosen to partner Blackberry to preload Rednano Locate in their latest offering Blackberry Storm because it has been rapidly gaining market share of corporate users in Singapore. Its particular appeal is to the well-heeled – PMEBs who value time and convenience and need quick access to ready information anywhere, anytime.”

“For example, PMEBs who drive can use Rednano Locate to search for and navigate their way to the nearest petrol station and enjoy the latest promotions or discounts offered. They can also search for the nearest restaurant to host lunch with their business partners.”

Blackberry Storm features state-of-the-art multimedia experience with industry-leading communication capabilities. It comes equipped with a 3.25-inch, 480x360 half-VGA display for an enhanced web browsing experience and a 3.2 mega-pixel camera. It also supports online video-streaming on its high-speed HSPA networks. Blackberry Storm allows its users on the move, to access Instant Messenger (IM) and social networking applications like Facebook, MySpace and even Flickr, a popular photo-sharing website.

In addition to Blackberry Storm, Rednano Locate will also be preloaded in two of Blackberry’s existing models - Blackberry Bold and Blackberry Curve. SPH Search had recently announced that Rednano Locate would also be found on Windows-based mobile devices such as the HTC Touch 3G and HTC Touch Cruise. These partnerships underline SPH Search’s commitment to work with some of the world’s renowned mobile phone manufacturers and to have Rednano Locate supported by at least 90% of the market’s mobile phones by June 2009.

Rednano Locate is one of the three mobile services offered by Rednano Mobile. The other two mobile services are Rednano WAP (mobile.rednano.sg) and SMS 33333, a mobile directory service.

Rednano Locate can be downloaded free via SMS using keyword “Locate” and send to 33333.For more information, please log on to www.rednano.sg/mobile.

Issued by SPH Search Pte Ltd
Co. Regn. No. 200613505N

For more information, please contact:

James Ong
Manager, Marketing Communications
SPH Search Pte Ltd
Tel: 6319 1263
HP: 9389 8929
Email : jamesong@rednano.sg

Yeo Siew Chi
Assistant Manager
Corporate Communications Division
Singapore Press Holdings Ltd
DID: 6319 1586
Email: yeosc@sph.com.sg

About SPH Search Pte Ltd

SPH Search was born of collaboration between two media powerhouses: Singapore Press Holdings Ltd (SPH) and Schibsted ASA. The two companies, listed and headquartered in Singapore and Norway respectively, have long been in the business of giving people information, and significantly, in the context which makes the information more useful.

Both companies have also established reputations as trusted sources, each over more than a century, with their continuous delivery of accurate information speedily. The platforms on which they do this have changed over the years and have, since the 90s, included the World Wide Web.

Their joint venture, SPH Search, aims to provide the premier online tool for anyone seeking information about Singapore; its people and its businesses. It intends to respond to queries speedily. Most importantly, it plans to make relevance the hallmark of its answers.

Visit www.sphsearch.sg for more information.

About Singapore Press Holdings (SPH)

Incorporated in 1984, main board-listed Singapore Press Holdings Ltd (SPH) celebrates its 25th anniversary this year. It is Southeast Asia’s leading media organisation, engaging minds and enriching lives across multiple languages and platforms.

Newspapers and Magazines
In Singapore, SPH publishes 17 newspaper titles in four languages. Every day, 2.9 million individuals or 79 per cent of people above 15 years old, read one of SPH's news publications. SPH also publishes and produces more than 100 magazine titles in Singapore and the region, covering a broad range of interests from lifestyle to information technology.

Internet and Mobile
Beyond print, the Internet editions of SPH newspapers enjoy over 150 million pageviews with 9 million unique visitors every month. Apart from SPH AsiaOne portal, SPH's online and new media initiatives include an online marketplace for products, services and employment, ST701; local search and directory engine, rednano.sg; Stomp (Straits Times Online Mobile Print), a portal that connects, engages and interacts with readers on the Web and via mobile phone messaging; omy, a bilingual news and interactive portal and The Straits Times RazorTV, a free access interactive webcast service offering live chat shows and video-on-demand clips.

Broadcasting
SPH has a 20 per cent stake in MediaCorp TV Holdings Pte Ltd, which operates free-to-air channels 5, 8, U and TV Mobile, and a 40 per cent stake in MediaCorp Press Limited, which publishes the free newspaper, Today. In the radio business, SPH has an 80 per cent stake in SPH UnionWorks Pte Ltd, which operates entertainment stations Radio 100.3 FM in Mandarin and Radio 91.3 FM in English.

Outdoor Advertising
In addition, SPH has ventured into out-of-home (OOH) advertising through its wholly-owned subsidiary, SPH MediaBoxOffice Pte Ltd, Singapore’s largest digital OOH advertising network media company and a 35 per cent stake in TOM Outdoor Media Group, a leading outdoor advertising company in China.

Properties
SPH owns and manages Paragon, the prime retail and office complex in the heart of Orchard Road, Singapore's main shopping belt. SPH's wholly-owned subsidiary, Times Development Pte Ltd, is also developing a 43-storey upmarket residential condominium, Sky@eleven, at Thomson Road.