Singapore, 14 April 2009 – Ogilvy & Mather Singapore and Singapore Press Holdings (SPH) are hosting the “Marketing in a Recession – CEO Forum” that will draw senior business leaders together in an interactive discussion on smart strategies to take in a recession, to ensure greater results for one’s brand both within recession and beyond.
The CEO Forum, an event that is by invitation only, presents a cross-section of speakers with experience across different market segments and industries:
- Mr. Allen Lew, CEO, Singapore, Singapore Telecommunications Ltd
- Mr. V.Shankar, Group Head, Origination & Client Coverage and Member, Group Management Committee, Standard Chartered Bank
- Mr. Till Vestring, Managing Partner, Bain & Company, SE Asia, Inc
- Ms. Elim Chew, Founder & President, 77th Street, Singapore Pte Ltd
- Ms. Sulian Tan-Wijaya, Senior Director, Retail & Lifestyle, Savills Singapore
- Mr. Leslie Fong, Senior Executive Vice President, Marketing Division, SPH
This event hopes to draw not only on the expertise of the speakers, but also engage the senior level audience in a broad discussion on how individual brands and businesses cope with recession. Therefore, the event will not follow a structured format of formal presentations or speeches, but will resemble a talk show, with all parties gaining their share of voice through the moderator’s efforts. Mr. Andrew Thomas, MD of OgilvyPR, Singapore, will serve as moderator for the event.
Mr Stephen Mangham, Group Chairman, Ogilvy & Mather Singapore, says this event is proof of the pioneering effort made by both parties to engage senior level businessmen on how best to handle the economic crisis: “This event will enable senior business leaders to engage in a thought-provoking debate on key issues and will equip them with solid know-how on how to tackle the recession in an intelligent, structured manner.”
Mr Geoff Tan, Senior Vice President and Head of Strategic Marketing, SPH, says: “Given the way this forum is structured, we are confident that the interaction between our distinguished panel of speakers and our high-level group of invitees will lead to the unearthing of new ideas that will go a long way to help us beat the recession.”
The event will be held at the Straits Room of the Fullerton Hotel.
Your journalist, photographer and/or video crew are invited to attend and cover the event. To RSVP, please contact Adrian Cheong at 6319 2261, 9798 6097 or firstname.lastname@example.org, by Thursday, 16 April, 10.00am.
Marketing in a Recession- CEO Forum
Fullerton Hotel, Straits Room
17 April 2009 (Friday)
8am - 10.30am
Issued by Singapore Press Holdings Limited
Co. Regn. No: 198402868E
For more information, please contact:
Singapore Press Holdings Limited
Phone: 6319 2261
Mobile: 9798 6097
Group Communications Specialist
Ogilvy & Mather, Asia Pacific
Phone: 6213 7996
Mobile: 9382 5100
About Singapore Press Holdings Ltd
Main board-listed Singapore Press Holdings Ltd (SPH) is Southeast Asia’s leading media organisation, engaging minds and enriching lives across multiple languages and platforms. It publishes 17 newspaper titles in four languages and over 100 magazine titles in Singapore and the region. Every day, 2.9 million individuals or 79 percent of people above 15 years old, read one of SPH’s news publications. SPH’s internet editions of its major newspapers enjoy over 150 million page views with 9 million unique visitors each month. Other new media initiatives include AsiaOne, omy, rednano.sg, ST701, STOMP and The Straits Times RazorTV. SPH has also ventured into broadcasting, outdoor advertising and properties.
About Ogilvy & Mather Asia-Pacific
Ogilvy is considered to be the pre-eminent global Agency brand in Asia with 124 offices, operating across 29 cities with over 6,800 employees. It is the largest and most creative agency network in the region, offering the full range of 360 degree marketing communication solutions including; advertising, direct marketing, interactive media, search and e-mail marketing, healthcare marketing, media planning and buying, database management, telemarketing, directory services, public relations, sales promotion, graphic design, and related marketing disciplines.
Ogilvy & Mather has been named Asia Pacific’s Network of the Year, by industry expert, Media magazine for the third consecutive year.
About Ogilvy & Mather Worldwide
Ogilvy & Mather Worldwide (ogilvy.com), a subsidiary of WPP (NASDAQ: WPPGY), is one of the largest marketing communications networks in the world, with 450+ offices in 120 countries, specializing in advertising, relationship and interactive marketing, public relations, sales promotion and related marketing services. The agency services Fortune Global 500 companies including American Express, BAT, BP, Cisco, Coca-Cola, DHL, DuPont, Ford, Gillette, GSK, IBM, Johnson & Johnson, Kimberly-Clark, Kodak, Kraft, Lenovo, Mattel, Motorola, Nestlé, SAP, Unilever and Yahoo!. Through our local know-how, worldwide network and 360 Degree Brand Stewardship®, we can build blended solutions from deep specialist expertise in different disciplines.