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Rednano Locate penetrates Windows Mobile Phone market

HTC Touch 3G and HTC Touch Cruise are the first two Windows-based mobile phones preloaded with Rednano Locate

Singapore, 7 April 2009 -
Rednano Mobile, the mobile platform of local search and directory engine rednano.sg, is offering Rednano Locate , its free location-based mobile search and directory service, to a larger pool of smartphone users.


The first two Windows-based mobile phone models to offer Rednano Locate are the HTC Touch 3G and HTC Touch Cruise, as they will be preloaded with the service. These preloaded handsets can be purchased at retail channels managed by BrightPoint, a global distributor appointed by HTC (Refer to Appendix 1 for images of the two HTC handsets).

Officially launched on 4 December 2008, Rednano Locate allows users to search for more than 100,000 vendors, including retail outlets, restaurants or petrol stations located near them. In addition to getting full addresses, contact details, maps and the latest ‘live’ traffic updates, users can also enjoy a wide range of promotions.

With the inclusion of the Windows Mobile operating system, Rednano Locate will now be supported on over 50 mobile phone models, including those running on the Symbian operating system.

A global leader in mobile phone innovation and design, HTC Corporation (HTC) is rapidly gaining market share in the recent years, especially with the launch of HTC Dream, the first Android Powered phone released in Singapore. With the recent launch of these two latest Windows Mobile Phones – HTC Touch 3G and HTC Touch Cruise, HTC is the first of Rednano Mobile’s strategic partners to preload Rednano Locate into their mobile phones.

Besides its technical innovation and stunning design, the HTC Touch 3G was selected to preload Rednano Locate due to its touch-responsive interface. It is designed to respond perfectly to finger movements and helps users to navigate seamlessly through contacts, media and web pages with speed and precision. With the HTC Touch 3G, users of Rednano Locate can easily do searches for their preferred destinations located near them, all at their finger tips. The HTC Touch 3G also allows users to read emails and surf YouTube clips via its Windows Mobile 6.1 Professional software.

In addition to being able to input their comments into the photographs or videos that they take, HTC Touch Cruise allows users to save the locations where they were taken. Users can then use the Maps feature in Rednano Locate to navigate their way to these locations and even avoid traffic congestions with ‘live’ traffic information.

Ms Shirley Tan, Director of Business Development (Mobile), said, “As part of our Mobile strategy to ensure that Rednano Locate is made available to more than 90% of the mobile phones in the market by June 2009, we will be working with other renowned mobile phone manufacturers to preload Rednano Locate in more mobile devices.”

Rednano Locate is just one of the three mobile services offered by Rednano Mobile. The other two mobile services are Rednano WAP (mobile.rednano.sg) and SMS 3333, a mobile directory service.

Rednano Locate can be downloaded free via SMS using keyword “Locate” and send to 33333. For more information, please log on to www.rednano.sg/mobile.

For further information on HTC Touch 3G and HTC Touch Cruise, please visit www.htc.com/sea.




Issued by SPH Search Pte Ltd
Co. Regn. No. 200613505N

For more information, please contact:

James Ong
Manager, Marketing Communications
SPH Search Pte Ltd
Tel: 6319 1263
HP: 9389 8929
Email : jamesong@rednano.sg

Yeo Siew Chi
Assistant Manager
Corporate Communications Division
Singapore Press Holdings Ltd
DID: 6319 1586
Mobile: 9749 5105
Email: yeosc@sph.com.sg

About SPH Search Pte Ltd

SPH Search was born of collaboration between two media powerhouses: Singapore Press Holdings Ltd (SPH) and Schibsted ASA. The two companies, listed and headquartered in Singapore and Norway respectively, have long been in the business of giving people information, and significantly, in the context which makes the information more useful.

Both companies have also established reputations as trusted sources, each over more than a century, with their continuous delivery of accurate information speedily. The platforms on which they do this have changed over the years and have, since the 90s, included the World Wide Web.

Their joint venture, SPH Search, aims to provide the premier online tool for anyone seeking information about Singapore; its people and its businesses. It intends to respond to queries speedily. Most importantly, it plans to make relevance the hallmark of its answers.

Visit www.sphsearch.sg for more information.

About Singapore Press Holdings (SPH)

Incorporated in 1984, main board-listed Singapore Press Holdings Ltd (SPH) celebrates its 25th anniversary this year. It is Southeast Asia’s leading media organisation, engaging minds and enriching lives across multiple languages and platforms.

Newspapers and Magazines
In Singapore, SPH publishes 17 newspaper titles in four languages. Every day, 2.9 million individuals or 79 per cent of people above 15 years old, read one of SPH's news publications. SPH also publishes and produces more than 100 magazine titles in Singapore and the region, covering a broad range of interests from lifestyle to information technology.

Internet and Mobile
Beyond print, the Internet editions of SPH newspapers enjoy over 150 million pageviews with 9 million unique visitors every month. Apart from SPH AsiaOne portal, SPH's online and new media initiatives include an online marketplace for products, services and employment, ST701; local search and directory engine, rednano.sg; Stomp (Straits Times Online Mobile Print), a portal that connects, engages and interacts with readers on the Web and via mobile phone messaging; omy, a bilingual news and interactive portal and The Straits Times RazorTV, a free access interactive webcast service offering live chat shows and video-on-demand clips.

Broadcasting
SPH has a 20 per cent stake in MediaCorp TV Holdings Pte Ltd, which operates free-to-air channels 5, 8, U and TV Mobile, and a 40 per cent stake in MediaCorp Press Limited, which publishes the free newspaper, Today. In the radio business, SPH has an 80 per cent stake in SPH UnionWorks Pte Ltd, which operates entertainment stations Radio 100.3 FM in Mandarin and Radio 91.3 FM in English.

Outdoor Advertising
In addition, SPH has ventured into outdoor advertising through its wholly-owned subsidiary, SPH MediaBoxOffice Pte Ltd, Singapore’s largest outdoor motion display advertising network media company and a 35 per cent stake in TOM Outdoor Media Group, a leading outdoor advertising company in China.

Properties
SPH owns and manages Paragon, the prime retail and office complex in the heart of Orchard Road, Singapore's main shopping belt. SPH's wholly-owned subsidiary, Times Development Pte Ltd, is also developing a 43-storey upmarket residential condominium, Sky@eleven, at Thomson Road.

Corporate citizenry
As an industry leader, SPH is an active corporate citizen and supports a wide range of community and charitable causes, ranging from education, arts and culture to conservation and sports. For its contributions to the community, SPH was named the Top Corporate Giver by the National Volunteer and Philanthropy Centre in 2005 and has been bestowed the Distinguished Patron of the Arts award by the National Arts Council every year since 1993. It also received the Partner of Heritage award at the 2008 Patron of the Heritage Awards ceremony organised by the National Heritage Board.