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SPH expands Asian footprint for Online Classifieds with new venture in Philippines

www.AyosDito.ph poised to grow as the country’s leading online general classified portal

Singapore, 7 April 2009 – 701Search Pte Ltd has launched its latest classified website www.AyosDito.ph to serve the Filipino community.

Ayosdito.ph is managed by 701Search, Inc, incorporated in November 2008 as a subsidiary of 701 Search Pte Ltd, which was established in Sept 2006 as a joint venture between Southeast Asia's leading media organisation Singapore Press Holdings (SPH) and Norwegian media group Schibsted ASA.

First launched on 2 March 2009, www.AyosDito.ph has the map of the Philippines on its home page, with its 16 regions and provinces marked out. Offered as a free service for all Filipinos and residents, it allows buyers and sellers to target the relevant populace within their same locality and who are interested in eight broad categories of popular items – Vehicles, Properties, Electronics, Home and Personal Items, Leisure/Sports/Hobbies, Business-to- Business, Jobs and Services, and others.

“Ayosdito” is a two-word Filipino phrase meaning “Ok Here”. Commonly used as a byword throughout the country, its adoption reflects the company’s confidence that users will have a positive experience with the website to help them with their online classifieds needs.

After the first month of operations, AyosDito.ph has attracted more than 27,000 unique visitors per day and 16,000 live advertisements. It has received positive reviews and support from users and advertisers for its concise, user-friendly interface and easy-to-navigate features. All product listings are moderated to ensure that only bona-fide high-quality product and service advertisements are listed.

Over the last two years, SPH has gradually been building its regional presence in online classifieds, search and directories businesses through a number of new ventures.

701Search launched the online classifieds website “mudah.my” in November 2007. This has grown rapidly in traffic and popularity to become the number one classifieds site in Malaysia within just 10 months. The website now attracts more than 120 million page views a month and is constantly ranked amongst the top four local websites in Malaysia by Alexa, an internet-based company specialising in traffic rankings, and also a subsidiary company of Amazon.com.

In North Asia, SPH set up a joint venture called 701Sou (Beijing) Information Technology to provide digital media services, including online and mobile search services for mainland China. “Sou” (or 搜) is the Chinese word for “Search”.

In Malaysia, SPH partnered Star Publications (Malaysia) Bhd to form a joint venture in 701Panduan Sdn Bhd for the provision of digital media services. “Panduan” is the Malay word for “provide guidance or direction”.

Mr Leslie Fong, Director of 701Search and Senior Executive-Vice President of Marketing in SPH said, “Through ventures such as www.AyosDito.ph, SPH will expand its geographic footprint for online media, directories and classifieds and spur growth. Our investment in new media will help to augment our strengths in print media and develop new revenue streams over time.”

Mr Julian Tan, CEO 701Search Pte Ltd said,” Asia offers immense opportunities as internet penetration is poised to grow exponentially. Following on our success in Malaysia and the launch in the Philippines, we will continue to identify new investment opportunities to build up our portfolio and expand our regional footprint.”

Mr Mannix Pabalan, General Manager of 701Search (Philippines) Inc said, “www.AyosDito.ph offers a compelling platform for the sellers with a far-reaching e-marketplace of ready buyers and in turn, gives buyers access to an extensive listings of products and services. We are committed to grow this website to be the premier one-stop shop for Filipinos to conveniently buy and sell anytime and anywhere within the Philippines.”

Issued by Singapore Press Holdings Limited
Co. Regn. No: 198402868E

For media enquiries, please contact:
Yeo Siew Chi (Mr)
Assistant Manager
Corporate Communications
Singapore Press Holdings Limited
DID – 6319 1586
HP- 9749 5105
Email – yeosc@sph.com.sg

About 701Search Pte Ltd

701Search Pte Ltd is a joint venture between Southeast Asia's leading media organisation Singapore Press Holdings (SPH) and Norwegian media group Schibsted ASA. It is a new media company specializing in search services via online and mobile platforms for the Asia Pacific region. The company provides relevant content, advertising, and technology solutions for consumers and advertisers.

Incorporated in September 2006, the company currently operates online classifieds in Malaysia (mudah.my) and Philippines (ayosdito.ph). Launched in November 2007, mudah.my is now the largest online classifieds website in Malaysia with more than 120 million pageviews per month.

About Singapore Press Holdings Ltd

Incorporated in 1984, main board-listed Singapore Press Holdings Ltd (SPH) celebrates its 25th anniversary this year. It is Southeast Asia’s leading media organisation, engaging minds and enriching lives across multiple languages and platforms.

Newspapers and Magazines
In Singapore, SPH publishes 17 newspaper titles in four languages. Every day, 2.9 million individuals or 79 per cent of people above 15 years old, read one of SPH's news publications. SPH also publishes and produces more than 100 magazine titles in Singapore and the region, covering a broad range of interests from lifestyle to information technology.

Internet and Mobile
Beyond print, the Internet editions of SPH newspapers enjoy over 150 million pageviews with 9 million unique visitors every month. Apart from SPH AsiaOne portal, SPH's online and new media initiatives include an online marketplace for products, services and employment, ST701; local search and directory engine, rednano.sg; Stomp (Straits Times Online Mobile Print), a portal that connects, engages and interacts with readers on the Web and via mobile phone messaging; omy, a bilingual news and interactive portal and The Straits Times RazorTV, a free access interactive webcast service offering live chat shows and video-on-demand clips.

Broadcasting
SPH has a 20 per cent stake in MediaCorp TV Holdings Pte Ltd, which operates free-to-air channels 5, 8, U and TV Mobile, and a 40 per cent stake in MediaCorp Press Limited, which publishes the free newspaper, Today. In the radio business, SPH has an 80 per cent stake in SPH UnionWorks Pte Ltd, which operates entertainment stations Radio 100.3 FM in Mandarin and Radio 91.3 FM in English.

Outdoor Advertising
In addition, SPH has ventured into outdoor advertising through its wholly-owned subsidiary, SPH MediaBoxOffice Pte Ltd, Singapore’s largest outdoor motion display advertising network media company and a 35 per cent stake in TOM Outdoor Media Group, a leading outdoor advertising company in China.

Properties
SPH owns and manages Paragon, the prime retail and office complex in the heart of Orchard Road, Singapore's main shopping belt. SPH's wholly-owned subsidiary, Times Development Pte Ltd, is also developing a 43-storey upmarket residential condominium, Sky@eleven, at Thomson Road.