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Her World Gets A New Look, With More of Everything Readers Love

Singapore, 26 March 2009 – Her World, a publication of SPH Magazines Pte Ltd ("SPH Magazines") and Singapore’s No. 1 women’s magazine, is proud to unveil a new look with its April issue, which hits newsstands today.

The refreshed Her World features new colours and fonts as well as more sophisticated layouts to better project stories, and give the magazine a more modern and dynamic edge. New design elements have also been introduced so that readers can easily navigate their way through the magazine, which is chock-full of information every month in its Shopping, Features, Fashion, Beauty and Lifestyle pages.

Three new sections have been introduced:

  • Work Wear: Within the Shopping pages, this section features the latest clothes and accessories that help the stylish achiever dress for success.
  • Manual: Everything you need to know about improving the four key areas of your life – Work, Money, Health & Happiness. Presented in easy-to-read snippets for the busy woman on the go.
  • Love Men Sex: Snippets and feature stories covering relationship how-tos, advice on understanding your man better, and sex tips for improving your love life.

In spite of these changes, the DNA of Her World remains the same - a fashion and beauty magazine, with compelling, topical in-depth reads that appeal to the modern and stylish female achiever

The last time Her World underwent a design revamp was in 2005. Ms Elisabeth Gwee, editor of Her World, says: “We felt it was time to inject new life and excitement into the magazine to keep things fresh for our readers. Last year, Her World won the SOPA Award 2008 for Editorial Excellence – Best In Magazine Design. But rather than rest on our laurels, we’ve come up with a dynamic and sophisticated new look that makes Her World even more engaging and more of a pleasure to read.”

The AC Nielsen Media Index 2008 ranked Her World as Singapore’s No.1 women’s magazine – proof that Her World, as the voice of the Singapore woman, knows what readers want, and continues to deliver the very best to them. Her World has also clinched the MPAS Magazine of the Year 2009 award on 24 March 2009. (MPAS - Magazine Publishers Association of Singapore)

Apart from the new sections, other must-reads in the April issue include interviews with Her World’s Woman Of The Year Goh Soo Khim and its Young Women Achievers Yip Pin Xiu and Laurentia Tan, a 32-page Accessories special, a beauty story on makeup colours that work for every woman, an in-depth guide to buying your first private property, and a fun feature on cute guys who can bring their services to the busy female achiever’s doorstep, from dance lessons to yoga to bartending services. As a bonus, Her World readers stand to receive some fabulous treats: free cookies at all Mrs Fields outlets and a free L’Oreal White Perfect Double Pump worth $34.90 for every copy purchased at MPH bookstores while stocks last.


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ISSUED BY SPH MAGAZINES PTE LTD.
Co. Regn No.: 196900476M

For more information, please contact:

Pearly Mak
Assistant Manager
Corporate Communications
Singapore Press Holdings Ltd
DID : 6319 1225
Mobile: 9765 6704
Email : pearlym@sph.com.sg

About SPH Magazines
A leading publisher in Singapore and the region, SPH Magazines Pte Ltd is a wholly-owned subsidiary of media giant Singapore Press Holdings Limited.

With a proven track record for sterling editorial content & award-winning designs, SPH Magazines raises the bar as a dynamic magazine publisher. In its stable are over 100 titles in English and Chinese, covering lifestyle, fashion, beauty, society, bridal, health, men’s lifestyle, movies, automobile, parenting, décor, new media and business. All the newsstand publications, including flagship title Her World, and other well-known titles such as Female, The Peak, Home and Décor, Nuyou, Torque, HWM and GameAxis are among the highest-circulating titles and best-read in their respective lifestyle category.

SPH Magazines’ established editorial unit provides excellent custom publishing services to major corporate clients by producing custom lifestyle magazines, newsletters and other collateral to meet their business needs. In addition, its regional IT portal, www.hardwarezone.com(R), is consistently the No.1 online portal as attested by the Hitwise awards over the last 2 years. Its subsidiary, clickTRUE Pte Ltd, is a Pay Per Performance online marketing company specialising in Online Media Planning, Search Engine Marketing and Optimisation, Web Analytics Consultancy and Landing Page Optimisation.

With a vision to continue growth regionally, SPH Magazines is set to become Asia’s publishing powerhouse, with operations in China, Indonesia, Thailand, Malaysia, Phillippines and Vietnam. Magazines in its fold have achieved strong market presence in their respective sectors, as well as distinguished track records and solid reputations.

At SPH Magazines, the promise is to deliver its best to meet the diverse needs and interests of readers and advertisers.

About Her World
Her World is Singapore’s most established monthly women’s magazine with the highest readership. Her World equips today’s female achiever with information she can use – it is Singapore’s authority on fashion and beauty, career, health, relationships, and lifestyle trends. It inspires with engaging reads, keeps its audience updated on international trends, and covers relevant issues with depth, breadth and sophistication. Her World’s monthly readership is 214,000, according to the AC Nielsen Media Index 2008, reinforcing its position as the best-read women’s magazine in Singapore. Her World is also published in Malaysia, Indonesia, Thailand and Vietnam.