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Revamped omy.sg rolls out free personalised services

Singapore, 26 March 2009 - Singapore’s leading bilingual-friendly news and entertainment web portal, omy.sg, has rolled out a series of technological upgrades to provide premium-quality news and entertainment content to its readers at no additional charge.

The personalised services include a customisable homepage, 3G mobile vodcast, and educational features on learning the Chinese language through news articles.

These features are in line with omy’s objective of catering its news and entertainment content to bilingual Singaporeans. omy.sg, which boasts the most up-to-date web trends and development, achieved a new record of 10 million page impressions last month, strengthening its position as the top Chinese-focused website targeted at young bilingual Singaporeans aged between 18 and 35.

Customisable homepage
Users can drag and drop the placement of their favourite content on omy.sg to customise its homepage to suit their own personal preferences. A user who prefers to read entertainment and lifestyle content can choose to place all the preferred content at the first fold of the homepage, while dragging down the other content. In addition, users are also able to determine which sections in omy.sg they would like to see or hide.

3G mobile vodcast
Users can watch their favourite omy vodcasts on-the-go. They can make a video call on a 3G mobile phone by dialing 6403-9838 and the latest omy vodcast will be played on his or her phone at no additional charge apart from the standard call rates charged by the various mobile service providers. No sign-up or registration is required for this premium service, powered by InfoHub, in collaboration with omy.sg.

Chinese-learning features
Users can also make use of the language-learning features on omy.sg to learn Chinese. omy’s unique text-to-speech feature across all its news articles enables all stories to be read out with a mouse click via an automated text-to-speech program. All news articles also have hanyu pinyin roll-overs, allowing users to pick up the correct pronunciation of each Chinese word.

Visit the revamped omy.sg homepage at http://www.omy.sg to check out these new features.

Issued by Singapore Press Holdings Ltd
Co. Regn. No. 198402868E

For more information, please contact:

Alvin Lim
Asst Manager
Online Marketing
omy.sg
Tel: 6319-2490
Email: limlh@sph.com.sg

Francis Mah
Manager
Corporate Communications
Tel: 6319 1028
Email: mahys@sph.com.sg

About Singapore Press Holdings Ltd
Incorporated in 1984, main board-listed Singapore Press Holdings Ltd (SPH) celebrates its 25th anniversary this year. It is Southeast Asia’s leading media organisation, engaging minds and enriching lives across multiple languages and platforms.

Newspapers and Magazines
In Singapore, SPH publishes 17 newspaper titles in four languages. Every day, 2.9 million individuals or 79 per cent of people above 15 years old, read one of SPH’s news publications. SPH also publishes and produces more than 100 magazine titles in Singapore and the region, covering a broad range of interests from lifestyle to information technology.

Internet and Mobile
Beyond print, the Internet editions of SPH newspapers enjoy over 150 million pageviews with 9 million unique visitors every month. Apart from SPH AsiaOne portal, SPH’s online and new media initiatives include an online marketplace for products, services and employment, ST701; local search and directory engine, rednano.sg; Stomp (Straits Times Online Mobile Print), a portal that connects, engages and interacts with readers on the Web and via mobile phone messaging; omy, a bilingual news and interactive portal and The Straits Times RazorTV, a free access interactive webcast service offering live chat shows and video-on-demand clips.

Broadcasting
SPH has a 20 per cent stake in MediaCorp TV Holdings Pte Ltd, which operates free-to-air channels 5, 8, U and TV Mobile, and a 40 per cent stake in MediaCorp Press Limited, which publishes the free newspaper, Today. In the radio business, SPH has an 80 per cent stake in SPH UnionWorks Pte Ltd, which operates entertainment stations Radio 100.3 FM in Mandarin and Radio 91.3 FM in English.

Outdoor Advertising
In addition, SPH has ventured into outdoor advertising through its wholly-owned subsidiary, SPH MediaBoxOffice Pte Ltd, Singapore’s largest outdoor motion display advertising network media company and a 35 per cent stake in TOM Outdoor Media Group, a leading outdoor advertising company in China.

Properties
SPH owns and manages Paragon, the prime retail and office complex in the heart of Orchard Road, Singapore’s main shopping belt. SPH’s wholly-owned subsidiary, Times Development Pte Ltd, is also developing a 43-storey upmarket residential condominium, Sky@eleven, at Thomson Road.