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Local search and directory engine rednano.sg celebrates first anniversary with features enhancement

Singapore, 17 March 2009 – Rednano.sg, Singapore’s home-grown search and directory engine, marks its first year with a re-design of its website and the roll-out of a new advertising network.

From 18 March onwards, users of rednano.sg will be greeted by a new home page when they visit www.rednano.sg. Icons of each section are now on the front page, allowing users to jump straight to them if they prefer to see the specific content there. And the front pages of most of the individual sections also show visitors exactly what the popular searches are for those sections, putting those search items just a click away. The re-design also draws users’ attention to rednano.sg’s special offerings, such as the past news stories from the extensive archives of parent company Singapore Press Holdings’ 17 newspaper titles.

Mr Paul Jansen, CEO of SPH Search, the company behind Rednano.sg, said, “The changes were made with the feedback from users and advertisers over the past year in mind. The content, particularly the Directory, is better highlighted and more easily accessible. And there are considerably more options for advertisers to catch users’ attention and service their needs.”

Rednano.sg will also launch the AdSMART Network – a network of high-value websites that will offer advertisers an opportunity to reach a premium audience.

Mr Jansen said: “While we were attracting business from the ‘long tail’ group of firms for our Directory and other sections, advertisers and media agencies were also telling us that they were looking for a premium network of websites they could use for their search marketing needs.

“What they wanted, was an advertising network which had visitors they knew were in their target group. And that is what the Rednano AdSMART Network is about: a collection of sites whose owners are being invited to join as they have quality audiences with appeal to advertisers.

“This network will be of great benefit to those with branding messages who had previously been restricted to just online banner advertising in a few quality sites. Now they can also reach clearly defined quality audiences with search marketing keyword purchases, which is demonstrating worldwide a high return on investment.”

As part of its anniversary celebration, rednano.sg launched a special “Rednano Anniversary Package” to help advertisers reach out to more online customers. For just $7 a day, advertisers can enhance their company listings with logos, branches, website addresses, a “Click-to-Call service”, among others. For instance, the “Click to Call” feature enables online users to reach the advertiser at just a click of the mouse whenever they use rednano.sg.

The local search and directory is looking at introducing more value-add advertising packages to help local companies cope with the economic downturn. Said Mr Johnson Goh, Vice President Marketing and Sales, “As A&P budget gets cut across many industries, we want to do our part to the long tail business community by giving advertisers more reasons to retain their marketing visibility in down times.”

Traffic to rednano.sg has been growing rapidly. The team behind rednano.sg is equally proud of the awards it has garnered since its launch on March 18, 2008.Among the accolades are the regional Innovative Online Achievement 2008 from AdAsia and the international Digital Market Award 2009 from FAST Search and Transfer.

Other significant milestones for the engine included the launch of its mobile services via SMS 33333, WAP (mobile.rednano.sg) and a location-based search Rednano LOCATE, besides the online search portal www.rednano.sg.

For more information, please contact:

Pauline Leong
Marketing Communications Manager
SPH Search Pte Ltd
DID: 6319 2728
HP: 9848 1308
Email : paulineleong@rednano.sg

Yeo Siew Chi (Mr)
Assistant Manager
Corporate Communications Division
Singapore Press Holdings Ltd
DID: 6319 1586HP: 9749 5105
Email: yeosc@sph.com.sg

Issued by SPH Search Pte Ltd
Co. Regn. No. 200613505N

About SPH Search Pte Ltd

SPH Search was born of collaboration between two media powerhouses: Singapore Press Holdings Ltd (SPH) and Schibsted ASA. The two companies, listed and headquartered in Singapore and Norway respectively, have long been in the business of giving people information, and significantly, in the context which makes the information more useful.

Both companies have also established reputations as trusted sources, each over more than a century, with their continuous delivery of accurate information speedily. The platforms on which they do this have changed over the years and have, since the 90s, included the World Wide Web.

Their joint venture, SPH Search, aims to provide the premier online tool for anyone seeking information about Singapore; its people and its businesses. It intends to respond to queries speedily. Most importantly, it plans to make relevance the hallmark of its answers.

Visit www.sphsearch.sg for more information

About Singapore Press Holdings Ltd

Incorporated in 1984, main board-listed Singapore Press Holdings Ltd (SPH) celebrates its 25th anniversary this year. It is Southeast Asia’s leading media organisation, engaging minds and enriching lives across multiple languages and platforms.

Newspapers and Magazines
In Singapore, SPH publishes 17 newspaper titles in four languages. Every day, 2.9 million individuals or 79 per cent of people above 15 years old, read one of SPH’s news publications. SPH also publishes and produces more than 100 magazine titles in Singapore and the region, covering a broad range of interests from lifestyle to information technology.

Internet and Mobile
Beyond print, the Internet editions of SPH newspapers enjoy over 150 million pageviews with 9 million unique visitors every month. Apart from SPH AsiaOne portal, SPH’s online and new media initiatives include an online marketplace for products, services and employment, ST701; local search and directory engine, rednano.sg; Stomp (Straits Times Online Mobile Print), a portal that connects, engages and interacts with readers on the Web and via mobile phone messaging; omy, a bilingual news and interactive portal and The Straits Times RazorTV, a free access interactive webcast service offering live chat shows and video-on-demand clips.

Broadcasting
SPH has a 20 per cent stake in MediaCorp TV Holdings Pte Ltd, which operates free-to-air channels 5, 8, U and TV Mobile, and a 40 per cent stake in MediaCorp Press Limited, which publishes the free newspaper, Today. In the radio business, SPH has an 80 per cent stake in SPH UnionWorks Pte Ltd, which operates entertainment stations Radio 100.3 FM in Mandarin and Radio 91.3 FM in English.

Outdoor Advertising
In addition, SPH has ventured into outdoor advertising through its wholly-owned subsidiary, SPH MediaBoxOffice Pte Ltd, Singapore’s largest outdoor motion display advertising network media company and a 35 per cent stake in TOM Outdoor Media Group, a leading outdoor advertising company in China.

Properties
SPH owns and manages Paragon, the prime retail and office complex in the heart of Orchard Road, Singapore’s main shopping belt. SPH’s wholly-owned subsidiary, Times Development Pte Ltd, is also developing a 43-storey upmarket residential condominium, Sky@eleven, at Thomson Road.

Corporate citizenry
As an industry leader, SPH is an active corporate citizen and supports a wide range of community and charitable causes, ranging from education, arts and culture to conservation and sports. For its contributions to the community, SPH was named the Top Corporate Giver by the National Volunteer and Philanthropy Centre in 2005 and has been bestowed the Distinguished Patron of the Arts award by the National Arts Council every year since 1993. It also received the Partner of Heritage award at the 2008 Patron of the Heritage Awards ceremony organised by the National Heritage Board.