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ICON celebrates 4th Anniversary with the “Enchanted Garden”

Singapore, 13 March 2009 - ICON, the awarding-winning Chinese monthly luxury lifestyle magazine published by SPH Magazines Pte Ltd (“SPH Magazines”), celebrates its 4th Anniversary with the “Enchanted Garden”.

On 18 March 2009, the Tower Ballroom at Shangri-La Singapore will be transformed into a bewitching world of unparalleled beauty and style - a world of floral fantasy and pure magic. Expect the most spectacular ball when the doors to this fascinating creation open at 7.30pm to welcome about 320 of Singapore’s most beautiful people.

The annual ICON Ball is undoubtedly one of the most anticipated highlights of the island’s social scene. And this year just gets better with the attendance of Singapore’s 20 most invited guests gracing the occasion.

“The Enchanted Garden celebrates the birth of a new life. ICON has indeed made great strides in the luxury magazine market since its inception four years ago. Over the years, this award-winning title has set the benchmark for many other luxury magazines in the market. We want to celebrate its achievements in style,” says Elsie Yah, ICON’s managing editor.

The magazine has been a trailblazer since the first opera-themed ball it hosted at Fullerton Hotel in 2007. Last year’s “Ball of Dreams” , which also marked ICON’s 3rd anniversary, upped the ante and was dubbed the “Ball of the Year” by the discerning social circle.

Dennis Pua, Managing Director, SPH Magazines, says, "The last four years saw ICON growing from strength to strength and gaining greater recognition among the high-society community and the international editorial circle. This ’Enchanted Garden Ball’ is our way of saying thank you to our partners and readers for their ardent support, and to our team for their relentless efforts in producing a high quality magazine."

While the glitterati sashay in their designer gowns and bewitch with their impeccable sense of style, a panel of judges will be on the lookout for 10 Best Dressed guests. Results will be announced during the evening. Each glamorous lady will walk away with Gentle Pure Washing Foam 200ml, Toning Lotion 200ml , Vitalizing Lotion Extra Rich 200ml all from Cosme Decorte AQ Absolute Quality , Brut champagne from Moet & Chandon, La Perla $500 vouchers and a Nokia 8800 Arte.

A sumptuous fine-dining gastronomical experience will further entice the palates of guests with irresistible culinary creations by Shangri-La’s top chefs. There will also be special performances with live musicians, light twirlers and dancers performing in a life size bird cage in the ballroom, as well as an opportunity to take photos with a model carrying an Albino python.

Supporting the event are our partners Moet & Chandon, who will entice with their champagne. Bacchus would be proud of the wines sponsored by Terrazas. Guests will be presented with attractive welcome gifts comprising of L’eau D’issey Reflects D’une Goutte Reflections In A Drop Limited Edition eau de toilette (100ml) and L’eau D’issey Crème Hydratante Pour Le Corps (4ml) for ladies. The men will receive L’eau D’issey Pour Homme eau de toilette (75ml) from Issey Miyaki.

Media Invite

Your journalist, photographer and/or film crew are invited to cover the event.

Date: 18 March 2009
Time: 7.00pm to 10pm
Venue: Tower Ballroom at Shangri-La Singapore

Please send RSVP to Pearly Mak at pearlym@sph.com.sg by 17 March 2009, 12pm.
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ISSUED BY SPH MAGAZINES PTE LTD.
Co. Regn No.: 196900476M

For more information, please contact:

Pearly Mak
Assistant Manager
Corporate Communications
Singapore Press Holdings Ltd
DID : 6319 1225
Mobile: 9765 6704
Email : pearlym@sph.com.sg

About SPH Magazines
A leading publisher in Singapore and the region, SPH Magazines Pte Ltd is a wholly-owned subsidiary of media giant Singapore Press Holdings Limited.

With a proven track record for sterling editorial content & award-winning designs, SPH Magazines raises the bar as a dynamic magazine publisher. In its stable are over 100 titles in English and Chinese, covering lifestyle, fashion, beauty, society, bridal, health, men’s lifestyle, movies, automobile, parenting, décor, new media and business. All the newsstand publications, including flagship title Her World, and other well-known titles such as Female, The Peak, Home and Décor, Nuyou, Torque, HWM and GameAxis are among the highest-circulating titles and best-read in their respective lifestyle category.

SPH Magazines’ established editorial unit provides excellent custom publishing services to major corporate clients by producing custom lifestyle magazines, newsletters and other collateral to meet their business needs. In addition, its most respected IT portals in the region, www.hardwarezone.com(R), is consistently the No.1 online portal as attested by the Hitwise awards over the last 2 years.

With a vision to continue growth regionally, SPH Magazines is set to become Asia’s publishing powerhouse. It has editorial offices in China, Thailand, Malaysia and Indonesia. Magazines in its fold have achieved strong market presence in their respective sectors, as well as distinguished track records and solid reputations.

At SPH Magazines, the promise is to deliver its best to meet the diverse needs and interests of readers and advertisers.

About ICON
Launched in March 2005, ICON is Singapore’s first and most-established Chinese lifestyle magazine for the well heeled. ICON brings the world of luxury to its readers, with reports on the most exclusive parties here and abroad, the most coveted and exquisite fashion and beauty money can buy, and the glamorous lifestyles of uber-high-fliers. ICON is the definitive style guide for the affluent and famous and the voice for Singapore’s bilingual elites. ICON also publishes an annual watch and jewellery guide, ICON Moments. ICON has an edition in Malaysia.