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Are You Men’s Health Enough? Kicks Off Guy Search

Singapore, 20 February 2009 - Men’s Health, Singapore’s No. 1 men’s magazine, has shortlisted 10 finalists for this year’s Are You Men’s Health Enough? search, and will reveal them to the public in the coming months. The contest, now in its third year, is organised by Men’s Health, published by SPH Magazines Pte Ltd (SPH Magazines) and presented by Berocca.

Are You Men´s Health Enough? is an islandwide search for a male role model who embodies the Men´s Health ideal: He is a guy who works and plays hard, leads a well-balanced and active life, and has overcome personal challenges and obstacles to achieve success in his own right.

Contestants were either self-nominated or recommended by readers of Men’s Health. After a round of interviews, the 10 finalists - among them, a dental surgeon, a professional fighter and a civil defence officer - were shortlisted from the many entries. All 10 will participate in a series of challenges in the form of workshops covering areas from grooming and nutrition to marksmanship and dragon boating. On 21 February, the 10 guys will participate in their first workshop - a mixed martial arts class conducted by Berocca - and also meet their fellow contenders for the first time.

The Are You Men’s Health Enough? finalists will be judged on their ability to overcome adversity, physical and mental capabilities, and level of sportsmanship, among other criteria, by a panel of judges comprising the Men’s Health editorial team and the magazine’s readers. Besides being healthy and fit, the winner will also be self-assured yet unassuming, stylish yet unpretentious, and - most important of all - someone who inspires the people around him. The search will culminate in a Grand Finals party in July 2009, where the winner’s title will be given out together with other subsidiary awards.

Ryan Reuben, Deputy Editor of Men’s Health, says: "We shortlisted 10 distinctly different guys this year, but they all have one thing in common - passion and a determination to live life to the fullest - which is exactly what we were looking for.”

From 24 February, readers can log on to www.menshealth.com.sg to meet the 10 finalists and check out the behind-the-scenes action of the workshops and various activities. From April onwards, they can also vote for the finalist they find most inspiring for the chance to win attractive prizes and tickets to the Finals party.

Media Invitation

Your journalist, photographer and video crew are invited to cover the Mixed Martial Arts workshop. Please confirm your attendance with Adrian Cheong at 9798 6097.

Are You Men´s Health Enough?
Workshop No. 1 : Mixed martial arts

Date: 21 February 2009 (Saturday)
Time: 9.30am - 1.00pm
Venue: Evolve Mixed Martial Arts, 1 Selegie Rd, #02-22, Pomo Mall (formerly Paradiz Centre)

Programme:
9.30am : Finalists to arrive and change into Adidas workout outfit
10.00am : Nutrition/Sports nutrition workshop
11.00am : Mixed Martial Arts class
1.00pm : End


Issued by SPH Magazines Pte Ltd
Co. Regn. No: 1969-00476-M

MEDIA CONTACT
Adrian Cheong
Assistant Manager
Corporate Communications
SPH Magazines Pte Ltd
DID: 6319 2261
Mobile: 9798 6097
Email: cheongcy@sph.com.sg

About SPH Magazines Pte Ltd
A leading publisher in Singapore and the region, SPH Magazines Pte Ltd is a wholly-owned subsidiary of media giant Singapore Press Holdings Limited.

With a proven track record for sterling editorial content & award-winning designs, SPH Magazines raises the bar as a dynamic magazine publisher. In its stable are over 100 titles in English and Chinese, covering lifestyle, fashion, beauty, society, bridal, health, men´s lifestyle, movies, automobile, parenting, decor, new media and business. All the newsstand publications, including flagship title Her World, and other well-known titles such as Female, Home and Decor, Nuyou, Torque, HWM and GameAxis are among the highest-circulating titles and best-read in their respective lifestyle category.

This magazines group can also boast about its 10 luxury titles including its flagships The Peak and ICON. At the turn of 2008, SPH Magazines acquired Asia-Pacific Boating, China Boating, Jet Asia-Pacific, Luxury Properties, AsiaSpa, Polo China and Action Asia under its wholly-owned Hong Kong incorporated company Blu Inc Media (HK) Limited. This suite of titles has effectively made SPH Magazines the leading luxury magazines publisher in the Asia-Pacific region.

SPH Magazines’ established editorial units also provide excellent custom publishing services to major corporate clients by producing custom lifestyle magazines, newsletters and any other collateral to meet their business needs.

In the online and IT arena, SPH Magazines also has a highly regarded presence through the portals of its wholly-owned subsidiary, Hardware Zone Pte Ltd. www.hardwarezone.com(R) has consistently been getting rave reviews through the Hitwise awards and several review watchdogs over the last few years such that it has become the most respected portal in Asia.

With a vision to continue growth regionally, SPH Magazines is set to become Asia´s publishing powerhouse. It has publishing houses in China, Hong Kong, Thailand, Malaysia, Indonesia and Philippines. SPH Magazines in its fold have achieved strong market presence in their respective sectors, as well as distinguished track records and solid reputations.

At SPH Magazines, the promise is to deliver its best to meet the diverse needs and interests of all its stakeholders and achieve its vision to be a world class Publisher of Choice.

About Men´s Health Singapore
Licensed from Rodale Inc. in the US, Men´s Health Singapore was launched in 2003. It is the authority on men’s fitness, health, sex and relationships, grooming and style, with 36 editions worldwide. Men´s Health is the “100% Useful” magazine for the sophisticated and active man who is vibrant, financially secure and who seeks an editorial product that is presented in an approachable and professional manner. Men´s Health is Singapore’s no. 1 men’s magazine, with a readership of 70,000 (Source: AC Nielsen Media Index 2008). Men´s Health also has editions in Malaysia and Thailand, which are published by SPH Magazines´ associate companies.