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Best of Beauty Honoured

Singapore, February 10, 2009 – The Her World Beauty Awards 2008 organised by SPH Magazines Pte Ltd ("SPH Magazines") will be held at Raffles City Shopping Centre, Level 3 City Square on February 13, 2009, from 3pm to 5pm.

Now into its eighth year, the Her World Beauty Awards honours outstanding players in the beauty industry for products that have demonstrated unparalleled superiority and innovation. The awards ceremony aims to acknowledge the brands that are instrumental in influencing beauty and lifestyle trends through continually striving to deliver products of distinction to consumers.

The team at Her World sifted through products released between October 2007 and September 2008, and narrowed the selection to the products that addressed foremost beauty concerns and best met consumer needs. The list of 609 nominated products was released in both print and online editions of Her World, and over 2,000 readers weighed in to determine the Readers’ Choice Awards. A panel of experts (editors, leading makeup artists and doctors) were roped in to judge the Editors’ Choice Awards.

This year, Her World will be giving away 101 winning products in 53 categories, from anti-ageing, whitening, to new advances such as mineral makeup. There are also awards for the Most Inspiring Ad and the Best Newcomer for the most exciting new brand that entered the market in 2008. A grand prize – the Her World Beauty Product of the Year – will also be given by the editorial judging panel to a product that garnered the most votes and is considered exceptional, in that it is innovative and user-friendly, understands women’s beauty concerns and delivers on its promises.

For the first time, there will be special activities for readers following the awards ceremony. After the awards presentation, the winning products will be on display at the Winner’s Gallery at the Raffles City Shopping Centre, Level 3 City Square over the weekend, on February 14 and 15, 2009, from 11am to 9pm. There will also be exclusive workshops from Clarins and Lancome, offering hands-on experience of their winning products. Additional details and pre-registration of the workshops are available at www.herworld.com.

Elisabeth Gwee, editor of Her World, says: "The Her World Beauty Awards remains the most significant in the industry. We were the first to have a ceremony to formally recognise the best in the beauty industry here, and the first to include readers votes through an in-book poll.

"Avid support from readers has certainly helped establish the Her World Beauty Awards as the most important beauty event in Singapore, contributing to its success every year. The winning products have been validated by real women – proof that these beauty must-haves are worth every cent. What makes the Her World Beauty Awards even more noteworthy is how it has gone regional, with Her World Malaysia and Her World Indonesia having their own Beauty Awards."

Irene Tan, SPH Magazines’ general manager for lifestyle – fashion & beauty titles, says: "The Her World Beauty Awards applauds both stalwart and new players in the beauty industry for their untiring pursuit of product innovation. Their unceasing quest has shaped generations of beautiful and confident Her World readers, and we are pleased to be a part of this."

Nomination Criteria
1. Products must be launched in Singapore between October 2007 and September 2008.
2. Products must be available over the counters of department stores, retail boutiques or outlets.

Selection Criteria
The Her World Beauty Awards Readers’ Choice winners were determined by reader votes on a list of nominees published in the November and December 2008 issues of Her World, and online at www.herworld.com.

The Her World Beauty Awards Editors’ Choice winners were selected by an expert panel consisting of editors, beauty writers, makeup artists and doctors.

The Her World Best Newcomer winner was selected by both readers and the expert panel, for the most exciting new brand that entered the market in 2008.

The Most Inspiring Ad was selected by an editorial judging panel, based on the image used, ad copy and overall presentation.

The Her World Beauty Awards Product of the Year was determined from among products with the most votes; an editorial judging panel selected the final winner.

The complete results will be published in Her World’s March 2009 issue.

Media Invite
Your journalist and camera/ video crews are invited to:

Her World Beauty Awards 2008 - Awards Presentation Ceremony
Date: February 13, 2009 (Friday)
Time: 3pm to 5pm
Venue: Raffles City Shopping Centre, Level 3 City Square
Please confirm your reporters’ and photographers’ attendance with Pearly Mak at pearlym@sph.com.sg by Feb, 12, 2009, 5pm.

-------------------------------------------------
ISSUED BY SPH MAGAZINES PTE LTD.
Co. Regn No.: 196900476M

For more information, please contact:

Pearly Mak
Assistant Manager
Corporate Communications
Singapore Press Holdings Ltd
DID : 6319 1225
Mobile : 9765 6704
Email : pearlym@sph.com.sg

or

Charlee Ng (Ms)
Manager, Branding & Promotions
SPH Magazines Pte Ltd
Mobile : 9270-8159
E-mail : ncharlee@sph.com.sg
 

About SPH Magazines
A leading publisher in Singapore and the region, SPH Magazines Pte Ltd is a wholly-owned subsidiary of media giant Singapore Press Holdings Limited.

With a proven track record for sterling editorial content & award-winning designs, SPH Magazines raises the bar as a dynamic magazine publisher. In its stable are over 100 titles in English and Chinese, covering lifestyle, fashion, beauty, society, bridal, health, men’s lifestyle, movies, automobile, parenting, decor, new media and business. All the newsstand publications, including flagship title Her World, and other well-known titles such as Female, Home and Decor, Nuyou, Torque, HWM and GameAxis are among the highest-circulating titles and best-read in their respective lifestyle category.

This magazines group can also boast about its 10 luxury titles including its flagships The Peak and ICON. At the turn of 2008, SPH Magazines acquired Asia-Pacific Boating, China Boating, Jet Asia-Pacific, Luxury Properties, AsiaSpa, Polo China and Action Asia under its wholly-owned Hong Kong incorporated company Blu Inc Media (HK) Limited. This suite of titles has effectively made SPH Magazines the leading luxury magazines publisher in the Asia-Pacific region.

SPH Magazines’ established editorial units also provide excellent custom publishing services to major corporate clients by producing custom lifestyle magazines, newsletters and any other collateral to meet their business needs.

In the online and IT arena, SPH Magazines also has a highly regarded presence through the portals of its wholly-owned subsidiary, Hardware Zone Pte Ltd. www.hardwarezone.com(R) has consistently been getting rave reviews through the Hitwise awards and several review watchdogs over the last few years such that it has become the most respected portal in Asia.

With a vision to continue growth regionally, SPH Magazines is set to become Asia’s publishing powerhouse. It has publishing houses in China, Hong Kong, Thailand, Malaysia, Indonesia and Philippines. SPH Magazines in its fold have achieved strong market presence in their respective sectors, as well as distinguished track records and solid reputations.

At SPH Magazines, the promise is to deliver its best to meet the diverse needs and interests of all its stakeholders and achieve its vision to be a world class Publisher of Choice.
 

About Her World
Launched in 1960, Her World is Singapore’s most established monthly women’s magazine with the highest readership. Her World equips today’s achieving woman with information she can use – on fashion and beauty, topical women’s issues, career, health, relationships, and lifestyle trends. It inspires with engaging reads, keeps its audience updated on international trends, and covers relevant issues with depth, breadth and sophistication. Its readership is 214,000 (Source: AC Nielsen Media Index 2008), reinforcing its position as the best-read women’s magazine in Singapore. Her World also has editions in Malaysia, Indonesia, Thailand and Vietnam.