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FairPrice “Strikes It Big” with SPH newspapers and Radio 100.3FM

Singapore, 23 January 2009 - FairPrice and Singapore Press Holdings invite Singaporeans to soak in the festive cheer at the FairPrice Strike It Big Grand Finale happening at AMK Hub, Basement 1, Exhibition area from 3:00 to 5:00pm on 24th January 2009.

This is the exciting finale of the Strike It Big campaign, co-organised by FairPrice, Lianhe Wanbao, Shin Min Daily News, Berita Harian and Radio 100.3FM.

Over the course of the campaign, more than $100,000 worth of FairPrice gift vouchers were given out as prizes during weekly in-store draws and $40,000 more in a contest found in the three newspapers, all of which are published by SPH, Singapore’s leading media company. During the Grand Finale, FairPrice vouchers valued at $50,000 will be given away.

Popular DJs from Radio 100.3FM will be present to entertain the crowd with performances, and the cast of Jack Neo’s latest movie "Love Matters" will usher in the lunar new year as they give out ang baos and perform Chinese New Year songs, together with producer Neo himself. They will be joined by Guest-of-Honour Mr Seah Kian Peng, Managing Director of FairPrice Group Business.

As part of the festive promotion, shoppers who spend a minimum of $25 at AMK Hub FairPrice Xtra before 3.00pm on 25 January stand a chance to participate in stage games and win FairPrice Gift vouchers.

FairPrice Strike It Big and Price It Right Grand Draws
A total of $50,000 worth of FairPrice gift vouchers await the lucky winners who will be picked from all the entries from the in-store draws
and in-paper contest.

Strike It Big : 1st Prize: $10880, 2nd Prize: $6880, 3rd Prize: $3880, 4th - 15th Prizes: $880 each winner

Price It Right : Top Prize: $5880, 10 Prizes: $880 each winner
Stage Games* : FairPrice gift vouchers worth $3,120 in total

*Shoppers who spend $25 in a single reciept at AMK HUB FairPrice Xtra stand a chance to participate in the exciting stage games.

Programme:

3.00pm Event begins

3.15pm Arrival of Mr Chua Chim Kang, Editor of Lianhe Wanbao, Mr Koh Lin Hoe, Editor of Shin Min Daily News and Mr Mohd Zulkifli Rahmat, Deputy Editor of Berita Harian.

3.30pm Price It Right Draw (10 prize winners - $880 FairPrice vouchers each) by the three Editors

3.40pm Strike It Big Draw (4th - 15th prize winners - $880 FairPrice vouchers each) by Mr. Tng Ah Yiam, Director of Integrated Purchasing, NTUC FairPrice

3.50pm Stage Games

4.00pm Arrival of Guest-of-Honour, Mr Seah Kian Peng, Managing Director, Group Business of NTUC FairPrice

4.10pm Performance by Radio 100.3FM DJs

4.25pm Performance by Jack Neo and cast of "Love Matters"

4.45pm Price It Right Draw for Top Prize winner ($5880 FairPrice voucher) by Mr Lawrence Loh, Executive Vice-President of Display Advertisement, Marketing Division, Singapore Press Holdings.

Strike it Big Draw for 3 Top winners (1st Prize: $10880, 2nd Prize: $6880, 3rd Prize: $3880 FairPrice vouchers) by Mr Seah Kian Peng.

5.00pm Event ends

Media Invitation

Your journalist, photographer and/or film crew are invited to cover this event.

To RSVP, please contact Niccolle Lum at nlum@sph.com.sg or at 63194029 (DID) and 8188 8950 (HP), or Adrian Cheong at cheoncy@sph.com.sg, 6319 2261 (DID) or 9798 6097 (HP).

Issued by Singapore Press Holdings Limited
Co. Regn. No: 198402868E

For media enquiries, please contact:

Lim Ser Yee
Product Branding and Promotions
Marketing Division
Singapore Press Holdings
Tel: 6319 2342
Mobile: 9369 5766
Email: limsy@sph.com.sg

Niccolle Lum
Product Branding and Promotions
Marketing Division
Singapore Press Holdings
Tel: 6319 4029
Mobile: 8188 8950
Email: nlum@sph.com.sg

Adrian Cheong
Assistant Manager
Corporate Communications
Singapore Press Holdings
Tel: 6319 2261
HP: 9798 6097
Email: cheongcy@sph.com.sg

About Singapore Press Holdings Ltd

Incorporated in 1984, main board-listed Singapore Press Holdings Ltd (SPH) celebrates its 25th anniversary this year. It is the leading media company in Southeast Asia, delivering news and information through multiple media platforms.

Newspapers and Magazines
In Singapore, SPH publishes 17 newspaper titles in four languages. Every day, 2.9 million individuals or 79 per cent of people above 15 years old, read one of SPH’s news publications. SPH also publishes and produces more than 100 magazine titles in Singapore and the region, covering a broad range of interests from lifestyle to information technology.

Internet and Mobile
Beyond print, the Internet editions of SPH newspapers enjoy over 150 million pageviews with 9 million unique visitors every month. Apart from SPH AsiaOne portal, SPH’s online and new media initiatives include a revolutionary mobile advertising and information service, ZapCode; online marketplace for products, services and employment, ST701; local search and directory engine, rednano.sg; Stomp (Straits Times Online Mobile Print), a portal that connects, engages and interacts with readers on the Web and via mobile phone messaging; omy, a bilingual news and interactive portal and The Straits Times RazorTV, a free access interactive webcast service offering live chat shows and video on demand clips.

Broadcasting
SPH has a 20 per cent stake in MediaCorp TV Holdings Pte Ltd, which operates free-to-air channels 5, 8, U and TV Mobile, and a 40 per cent stake in MediaCorp Press Pte Ltd, which publishes the free newspaper, Today. In the radio business, SPH has an 80 per cent stake in SPH UnionWorks Pte Ltd, which operates entertainment stations Radio 100.3 FM in Mandarin and Radio 91.3 FM in English.

Outdoor Advertising
In addition, SPH has ventured into outdoor advertising through its wholly-owned subsidiary, SPH MediaBoxOffice Pte Ltd, Singapore´s largest outdoor motion display advertising network media company and a 35 per cent stake in TOM Outdoor Media Group, a leading outdoor advertising company in China.

Properties
SPH owns and manages Paragon, the prime retail and office complex in the heart of Orchard Road, Singapore’s main shopping belt. SPH’s wholly-owned subsidiary, Times Development Pte Ltd, is also developing a 43-storey upmarket residential condominium, Sky@eleven, at Thomson Road.