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SPH Magazines Appoints Editor For SilverKris

Singapore, 19 December 2008 - SPH Magazines Pte Ltd ("SPH Magazines") is pleased to announce the appointment of Ms Pearl Lee as Editor of SilverKris with effect from 9 December 2008. SilverKris is the monthly travel magazine of Singapore Airlines produced by SPH Magazines on behalf of the award-winning airline.

Ms Lee has twelve years’ experience in corporate communications and journalism. She started her career in journalism with The Straits Times and Her World, Singapore’s No.1 women’s magazine, before entering the field of corporate communications. She has worked for global management consulting company Accenture and its joint venture with Microsoft, Avanade Asia, and in her last role was Director of Corporate Communications & Public Affairs for performing arts centre Esplanade - Theatres on the Bay.

Said Ms Lee, "I’m delighted to be appointed editor of SilverKris and look forward to the challenge of my new role. I’m fortunate to be working with a team of highly motivated individuals, committed to meeting ever-higher standards as readers’ expectations change, and continuing to provide smart, engaging travel coverage for the savvy Singapore Airlines traveller."

Ms Caroline Ngui, Group Editor-in-Chief of SPH Magazines says, "SilverKris is an acclaimed international title that has clinched several prestigious awards for editorial and creative excellence. This quality publication has attracted attention from readers and advertisers around the world and naturally we went through a stringent selection process to choose the right individual for the job. I believe that Pearl will continue her predecessor’s good work and bring SilverKris to new heights."

Ms Lee reports directly to Ms Joanna Lee-Miller, Associate Group Editor for SPH Magazines’ Custom Publishing department. Ms Audrey Perera, the previous editor of SilverKris, will stay on with the team as SilverKris’ Consulting Editor.

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ISSUED BY SPH MAGAZINES PTE LTD.
Co. Regn No.: 196900476M

For more information, please contact:

Adrian Cheong
Assistant Manager
Corporate Communications
Singapore Press Holdings Ltd
DID : 6319 2261
HP : 9798 6097
Email : cheongcy@sph.com.sg

About SPH Magazines

A leading publisher in Singapore and the region, SPH Magazines Pte Ltd is a wholly-owned subsidiary of media giant Singapore Press Holdings Limited.

With a proven track record for sterling editorial content & award-winning designs, SPH Magazines raises the bar as a dynamic magazine publisher. In its stable are over 100 titles in English and Chinese, covering lifestyle, fashion, beauty, society, bridal, health, men’s lifestyle, movies, automobile, parenting, decor, new media and business. All the newsstand publications, including flagship title Her World, and other well-known titles such as Female, The Peak, Home and Decor, Nuyou, Torque, HWM and GameAxis are among the highest-circulating titles and best-read in their respective lifestyle category.

SPH Magazines’ established editorial unit provides excellent custom publishing services to major corporate clients by producing custom lifestyle magazines, newsletters and other collateral to meet their business needs. In addition, its wholly-owned subsidiary, Hardware Zone Pte Ltd, has the most respected IT portals in the region.

www.hardwarezone.com(R) is consistently the No.1 online portal as attested by the Hitwise awards over the last 2 years.

With a vision to continue growth regionally, SPH Magazines is set to become Asia’s publishing powerhouse. It has editorial offices in China, Thailand, Malaysia and Indonesia. Magazines in its fold have achieved strong market presence in their respective sectors, as well as distinguished track records and solid reputations.
At SPH Magazines, the promise is to deliver its best to meet the diverse needs and interests of readers and advertisers.

About SilverKris
SilverKris is the award-winning travel magazine of Singapore Airlines carried on every Singapore Airlines flight to 67 destinations in 35 countries. SilverKris is designed to inform, entertain and inspire readers, with coverage on the latest travel-related products and services, travel trends around the globe and exciting travel destinations to discover.

SilverKris’ awards include:

- Bronze for magazine editorial spread (July 2006) on a travel-related subject in the Asia Travel and Tourism Creative Awards 2006 organised by Ad Asia
- Judges’ Recognition for Best Magazine Cover (March 2007), IFRA Asia Media Awards 2007
- Honourable Mention for Best Feature Design (April 2007), Magnum Opus Awards 2008
- Grand Award for Design & Illustration (January 2008), APEX AWARDS 2008
- Award of Excellence in Feature Writing (February 2008), APEX AWARDS 2008