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Seventeen Queen of Queens 2008

Introduces two "firsts" in its five-year history

Singapore, December 9, 2008 - Seventeen, a publication of SPH Magazines Pte Ltd ("SPH Magazines"), presents Seventeen Queen of Queens 2008, an inter-varsity pageant held annually since 2004.

For the first time in the history of this signature event, Seventeen Queen of Queens contestants get up close and personal with their supporters on individual blogs on the Queen of Queens site. Readers and the public can get to know this year´s finalists a little better and discover what´s so special about them, before voting for their favourite on www.seventeen.com.sg.

Another “first” for the event: Besides the website, supporters can vote for their favourite contender through ZapCode. Voters stand to win prizes from sponsors and ZapCode just for selecting the finalist they want to win, as well as exclusive invites to the finals.

“As Singapore´s most popular young women´s magazine, Seventeen is proud to present this signature annual competition. Seventeen Queen of Queens celebrates everything that is special and outstanding about young women, and Seventeen readers look forward to supporting the event every year. This year, the contestants will be blogging on the website for the very first time. In addition to the website, voters can also select their favourite Queen via ZapCode.” Sasha Gonzales, Editor, Seventeen Singapore, added.

Seventeen Queen of Queens showcases pageant winners from four local universities – NUS, NTU, SMU and SIM. Throughout the academic year, each university conducts its respective varsity pageant and crowns its favourite beauty queen. Seventeen Queen of Queens brings together the year’s pageant queens from the various universities to compete for the ultimate Queen of Queens title. The one who walks away with the main prize will possess that rare combination of beauty, brains, poise and charm.

Guests will meet the contesting Queens in person as they compete for the crown on 12 December 2008 (Friday) at Powerhouse, St. James Power Station. It will also be a night of non-stop partying, as students and supporters from the various universities band together to cheer on their favourite Queens.

Seventeen Queen of Queens is a favourite with many advertisers. This year, we have the continued support from Forever 21, Canon, Hoyu and St James Power Station, and, joining this lineup of sponsors for the first time, Za and Ciba Vision. Besides the fun factor, this event is the perfect opportunity and medium for advertisers to reach their target audience in a personal manner. Seventeen Queen of Queens is organised by SPH Magazines.

MEDIA INVITATION

SPH Magazines Pte Ltd cordially invites your journalists and camera crew to cover the Seventeen Queen of Queen 2008
Date: 12 December 2008 (Friday)
Time: 7.30pm-10.30pm
Venue: Powerhouse @ St. James Power Station
Dress Code: Trendy

Please RSVP to pearlym@sph.com.sg by 12pm on Thursday, 11 December 2008.

Programme:
7.30 pm Guests Arrival and Mingle
8.15pm Programme commences
8.25 pm Fashion Presentation (1)
Introduction of Contestants One – by-One
8.40 pm Hoyu Stage Game
8.50 pm ZA Stage Game
9.00 pm Fashion Presentation (2)
Q/A Segment
9.20 pm Ciba Vision Stage Game
9.30 pm Dance Performance
Tabulation of Results
9.35 pm Finale Walk for All Contestants
9.45 pm Announcement of Subsidiary Award Winners
Announcement of Queen of Queens 2008 Winner
10.00pm End of event

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Issued by
Corporate Communications
SPH Magazines Pte Ltd
Co. Regn No.: 196900476M

MEDIA CONTACT

Pearly Mak
Assistant Manager
Corporate Communications
SPH Magazines Pte Ltd
DID: (65) 6319 1225
Email: pearlym@sph.com.sg
www.sphmagazines.com.sg

About SPH Magazines Pte Ltd

A leading publisher in Singapore and the region, SPH Magazines Pte Ltd is a wholly-owned subsidiary of media giant Singapore Press Holdings Limited.

With a proven track record for sterling editorial content & award-winning designs, SPH Magazines raises the bar as a dynamic magazine publisher. In its stable are over 100 titles in English and Chinese, covering lifestyle, fashion, beauty, society, bridal, health, men’s lifestyle, movies, automobile, parenting, decor, new media and business. All the newsstand publications, including flagship title Her World, and other well-known titles such as Female, Home and Decor, Nuyou, Torque, HWM and GameAxis are among the highest-circulating titles and best-read in their respective lifestyle categories.

This magazines group can also boast about its 10 luxury titles including its flagships The Peak and ICON. At the turn of 2008, SPH Magazines acquired Asia-Pacific Boating, China Boating, Jet Asia-Pacific, Luxury Properties, AsiaSpa, Polo China and Action Asia under its wholly-owned Hong Kong incorporated company Blu Inc Media (HK) Limited. This suite of titles has effectively made SPH Magazines the leading luxury magazine publisher in the Asia-Pacific region.

SPH Magazines’ established editorial units also provide excellent custom publishing services to major corporate clients by producing custom lifestyle magazines, newsletters and any other collateral to meet their business needs. In the online and IT arena, SPH Magazines also has a highly regarded presence through the portals and publications of its wholly-owned subsidiary, Hardware Zone Pte Ltd. www.hardwarezone.com(R) has consistently been getting rave reviews through the Hitwise awards and from several review watchdogs over the last 2 years such that it has become the most respected portal in Asia.

With a vision to continue growth regionally, SPH Magazines is set to become Asia’s publishing powerhouse. It has publishing houses in China, Hong Kong, Thailand, Malaysia, Indonesia and the Philippines. SPH Magazines in its fold have achieved strong market presence in their respective sectors, as well as distinguished track records and solid reputations.

At SPH Magazines, the promise is to deliver its best to meet the diverse needs and interests of all its stakeholders and achieve its vision to be a world class Publisher of Choice.

About Seventeen Singapore

Seventeen Singapore, licensed from Hearst Communications, Inc, is a fun fashion, beauty and lifestyle magazine that reaches out to young women aged 15-22. Spirited, engaging and accessible, Seventeen believes in real beauty for the real girl, and celebrates diversity and creativity by providing useful fashion, beauty and lifestyle tips for every body type and skin tone. According to the latest AC Nielsen Media Index 2007, Seventeen’s readership jumped from 46,000 to 72,000, making it the leading fashion & beauty magazine for young women in Singapore.