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Female 50 Gorgeous People 2008 takes a Fashion Forward Leap

Singapore, 02 December 2008 - SPH Magazines Pte Ltd’s ("SPH Magazines") Female Magazine’s annual 50 Gorgeous People event gets Singapore talking for the 12th year running. The annual event got a fashion forward injection and sophisticated treatment with a new exclusive chill-out format. And for the first time, a blog was created for the finalists on www.Female.GP.com, where they logged daily entries about themselves and their lives.

"We (and our readers) have been very pleased by the event’s new format, which captures our fashion forward direction perfectly," said Female Magazine editor Mina Sunico. "We kept the workshop intimate, the general vibe is lounge-y and chill-out, and we’re even going to have an awesome DJ battle exhibition at the finals."

The annual 50 Gorgeous People search, which began in 1997, has helped to launch the modelling and entertainment careers of past finalists, including TV artistes Belinda Lee, Phyllis Quek, Pierre Png and Andrea De Cruz, radio personality Vivien Tan, Fly Entertainment artiste Nadya Hutagalung and Andrea Fonseka.

The islandwide search for this year’s gorgeous men and women in Singapore started in August, separate searches were conducted at Wisma Atria and Clark Quay – complete with a Gorgeous Bar, that had a guest DJ from Zouk and free-flowing champagne. Entries were also accepted online at the www.Female.GP.com website.

From over 300 entries, 50 finalists were selected and revealed in the November issue of Female Magazine. The lineup included 20- and 30-something doctors, lawyers, a veterinarian, lawyers, an oil broker, bankers, engineers, musicians, models and more.

These Gorgeous People were invited to an exclusive fashion and beauty workshop at Relish Cafe on 11 October 2008. The workshop was conducted by Calvin Klein fragrances, Anna Sui makeup artists, Sebastian Professional hair stylists, Braun shaving experts and Female’s fashion team.

The "Most Gorgeous Male" and "Most Gorgeous Female" 2008 will be revealed at the Grand Finals Party on 4 December 2008 at Zouk. The finalists will take to the catwalk, decked out in Bebe, Ted Baker, Risis and Aldo, with makeovers by Anna Sui, Sebastian Professional and Braun and wearing Calvin Klein fragrances. Finalists also get the chance to take snapshots with Canon cameras and printers.

Readers can get invites to the exclusive Grand Finals at Zouk by logging on to www.Female.GP.com to vote for their favourite contestants. Voting ends on 3 December 2008 at www.Female.GP.com. Results are determined by a panel of judges and an online polling system. Winners of "Most Gorgeous Male" and "Most Gorgeous Female stand to win fashion vouchers and beauty products.

Female 50 Gorgeous People 2008 Sponsors:
Official Apparel: Ted Baker & Bebe
Official Footwear: Aldo
Official Grooming: Braun
Official Hair: Sebastian Professional
Official Imaging Partner: Canon
Official Jewellery: Risis
Official Fragrance: Calvin Klein fragrance
Official Makeup: Anna Sui
Venue Sponsors: Clarke Quay/Zouk/Wisma
Organised By: SPH Magazines Pte Ltd
 

MEDIA INVITE

Your journalist and camera and video crew are cordially invited to:

Female 50 Gorgeous People 2008 Grand Finals
Date: Dec 4, 2008 (Thursday)
Time: 8pm-11pm
Venue: Zouk

Programme:
8pm Arrival of guests
9pm Gorgeous Opening (first parade of finalists)
9.25pm "The making of" video
9.30pm 2nd fashion parade
9.40pm Q&A for top 10 finalists
9.55pm Performance
10.05pm Finale parade
10.10pm Crowning of subsidiary titles and winners
(* Program is subject to change in timing and lineup.)

Please confirm your attendance with Pearly Mak at pearlym@sph.com.sg by Wednesday, 3 December 2008, 4pm.

Issued by SPH Magazines Pte Ltd
Regn.: 196900476M

For media enquiries, please contact:

Pearly Mak
Assistant Manager
Corporate Communications
Singapore Press Holdings Ltd
DID: 6319 1225
HP: 9765 6704
Email: pearlym@sph.com.sg

About SPH Magazines Pte Ltd

A leading publisher in Singapore and the region, SPH Magazines Pte Ltd is a wholly-owned subsidiary of media giant Singapore Press Holdings Limited.

With a proven track record for sterling editorial content & award-winning designs, SPH Magazines raises the bar as a dynamic magazine publisher. In its stable are over 100 titles in English and Chinese, covering lifestyle, fashion, beauty, society, bridal, health, men’s lifestyle, movies, automobile, parenting, decor, new media and business. All the newsstand publications, including flagship title Her World, and other well-known titles such as Female, Home and Decor, Nuyou, Torque, HWM and GameAxis are among the highest-circulating titles and best-read in their respective lifestyle categories.

This magazines group can also boast about its 10 luxury titles including its flagships The Peak and ICON. At the turn of 2008, SPH Magazines acquired Asia-Pacific Boating, China Boating, Jet Asia-Pacific, Luxury Properties, AsiaSpa, Polo China and Action Asia under its wholly-owned Hong Kong incorporated company Blu Inc Media (HK) Limited. This suite of titles has effectively made SPH Magazines the leading luxury magazine publisher in the Asia-Pacific region.

SPH Magazines’ established editorial units also provide excellent custom publishing services to major corporate clients by producing custom lifestyle magazines, newsletters and any other collateral to meet their business needs. In the online and IT arena, SPH Magazines also has a highly regarded presence through the portals and publications of its wholly-owned subsidiary, Hardware Zone Pte Ltd. www.hardwarezone.com(R) has consistently been getting rave reviews through the Hitwise awards and from several review watchdogs over the last 2 years such that it has become the most respected portal in Asia.

With a vision to continue growth regionally, SPH Magazines is set to become Asia’s publishing powerhouse. It has publishing houses in China, Hong Kong, Thailand, Malaysia, Indonesia and the Philippines. SPH Magazines in its fold have achieved strong market presence in their respective sectors, as well as distinguished track records and solid reputations.

At SPH Magazines, the promise is to deliver its best to meet the diverse needs and interests of all its stakeholders and achieve its vision to be a world class Publisher of Choice.

About Female
Female is Singapore’s leading fashion and beauty magazine. Every month, Female delivers to its trend- and brand- conscious readers, the hottest looks from the fashion capitals of the world, profiles of the biggest designers, and the very best in style advice; as well as all the latest beauty news, from the most revolutionary products and services, to the most up-to-the-minute trends. According to the AC Nielsen Media Index 2007, Female’s readership is 140,000. It is vibrant and dynamic, a must read for stylish fashionista and beauty junkie.