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SPH Web Portals Favoured By Netizens

SPH’s network of websites such as zaobao.com, HardwareZone, ST701 and STOMP established as leaders in their respective categories by Hitwise and Nielsen Online

Singapore, 27 November 2008 - Singapore Press Holdings’ websites and portals have come up tops in 2 recent reports released by Nielsen Online and the international online research specialist, Hitwise. The results reaffirm SPH’s position as a major player in new media.

Hitwise Top 10 Awards

In the Hitwise Top 10 Awards for the period July to September 2008, SPH took top spots in the following 9 categories.

www.zaobao.com : News and Media – Print
www.st701.com : Shopping and Classifieds – Classifieds
btstocks.asiaone.com : Business and Finance – Stocks and Shares
btstocks.asiaone.com : Business and Finance – Business Information
www.soshiok.com : Food and Beverage – Lifestyle and Reference
www.hardwarezone.com : News and Media – IT Media
www.hardwarezone.com : Computers and Internet – Hardware
www.hardwarezone.com : Computer & Internet – Social Networking & Forums
singaporeseen.stomp.com.sg : Lifestyle – Blogs and Personal Websites

In particular, SPH websites dominated the News and Media – Print category, taking 9 out of the top 10 rankings.

zaobao.com
The online edition of SPH’s Chinese flagship newspaper Lianhe Zaobao (www.zaobao.com) retained its top ranking in the News and Media – Print category. Zaobao.com has a large following both locally and overseas. It enjoys 4 million page views daily and 7 million unique visitors each month.

Editor of Lianhe Zaobao Lim Jim Koon says: "Zaobao.com presents a unique and neutral perspective of China and focuses on issues concerning Chinese all around the world. In addition, it serves as a window for readers in China to understand Singapore and catch up on global matters. It also plays an important role in connecting Chinese from all over the world and in preserving the Chinese culture."

ST701
ST701 (www.st701.com), SPH’s e-marketplace for jobs, property, cars, products and services took a commanding lead in the Shopping and Classifieds – Classifieds section. ST701’s market share for the category is now close to 40 per cent.

Commenting on the site’s increasing popularity among online shoppers and job seekers, Ms Elsie Chua, Executive Vice-President for Classifieds in SPH’s Marketing Division, said: "In ST701, users have found the right combination of content and ease of use. We are glad and pride ourselves for meeting our users’ expectations. However, we will not sit on our laurels but will continue to improve our services for our customers."

Hardwarezone
SPH Magazines’ HardwareZone held on to its number 1 spot in 3 categories. HardwareZone has consistently dominated the following categories, namely, News and Media – IT Media; Computers and Internet – Hardware; and Computer & Internet – Social Networking & Forum. Its dominance in the News and Media – IT Media section is exceptionally high, garnering close to 94 per cent of the market share.

These were the same 3 categories in which HardwareZone was ranked overall top for the annual Hitwise Number 1 Award in 2007.

HardwareZone.com has successfully attracted more than just technology enthusiasts. Over the last few years, it has amassed a community of 300,000 members contributing to various interests of discussion. In Singapore alone, statistics stand at 1 million unique visitors with over 35 million pageviews.

Editor of www.hardwarezone.com Vijay Anand said: "We are very pleased to know that we have a loyal following of forum users and readers. The results serve to challenge us to push boundaries even more and offer greater value to our users."

AsiaOne and Business Times Online
SPH’s AsiaOne news portal (www.asiaone.com) and Business Times Online (www.btonline.com) also did well.

In particular, btstocks.asiaone.com was ranked number 1 in the Business and Finance – Stocks and Shares as well as the Business and Finance – Business Information categories.

AsiaOne’s food portal www.soshiok.com retained its top spot for the second quarter since it was launched in May this year. It now has a market share of more than 20 per cent in the Food and Beverage – Lifestyle and Reference category.

The health sections on AsiaOne and zaobao.com were ranked second and third in the Health and Medical - Information category.

Nielsen Online Weekly Top 10 Sites

In the Weekly Top 10 Sites Audited by Nielsen Online (3 Nov - 9 Nov 2008), SPH portals occupied six of the top 10 placings for local sites based on domestic page impressions. As a group, SPH’s network of websites and portals was ranked Singapore’s top.

1.
AsiaOne network*
2.
Singapore Exchange
3.
HardwareZone network*
4.
STOMP*
5.
StarHub
6.
zaobao.com*
7.
Fridae
8.
straitstimes.com*
9.
ST701*
10.
Golden Village

* denotes SPH websites
Source : Nielsen Online

Felix Soh, Digital Media Editor for SPH’s English and Malay Newspapers Division, said: "SPH’s results clearly show that our portals are the ones users go to for reliable and timely news and information. This is a result of the strong synergy between our print editorial colleagues and us in the new media units. It also acknowledges the teams’ effective marketing, which resulted in the top-of-mind recall amongst netizens."

 

Issued by Singapore Press Holdings Limited
Co. Regn. No: 198402868E

For media enquiries, please contact:

Chin Soo Fang
Head
Corporate Communications
Singapore Press Holdings
Tel: 6319 1216
Email: soofang@sph.com.sg

Adrian Cheong
Assistant Manager
Corporate Communications
Singapore Press Holdings
Tel: 6319 2261
HP: 9798 6097
Email: cheongcy@sph.com.sg

About Singapore Press Holdings Ltd

Newspapers and Magazines
Main board-listed Singapore Press Holdings Ltd (SPH) is the leading media company in Singapore, delivering news and information through print, Internet and broadcasting platforms. In Singapore, it publishes 17 newspaper titles in four languages. Every day, 2.9 million individuals or 79 per cent of people above 15 years old, read one of SPH’s news publications. SPH also publishes and produces more than 100 magazine titles in Singapore and the region, covering a broad range of interests from lifestyle to information technology.

Internet and Mobile
Beyond print, the Internet editions of SPH newspapers enjoy over 150 million pageviews with 9 million unique visitors every month. Apart from SPH AsiaOne portal, SPH’s online and new media initiatives include a revolutionary mobile advertising and information service, ZapCode; online marketplace for products, services and employment, ST701; local search and directory engine, rednano.sg; Stomp (Straits Times Online Mobile Print), a portal that connects, engages and interacts with readers on the Web and via mobile phone messaging; omy, a bilingual news and interactive portal and The Straits Times RazorTV, a free access interactive webcast service offering live chat shows and video on demand clips.

Broadcasting
SPH has a 20 per cent stake in MediaCorp TV Holdings Pte Ltd, which operates free-to-air channels 5, 8, U and TV Mobile, and a 40 per cent stake in MediaCorp Press Pte Ltd, which publishes the free newspaper, Today. In the radio business, SPH has an 80 per cent stake in SPH UnionWorks Pte Ltd, which operates entertainment stations Radio 100.3 FM in Mandarin and Radio 91.3 FM in English.

Outdoor Advertising
In addition, SPH has ventured into outdoor advertising through its wholly-owned subsidiary, SPH MediaBoxOffice Pte Ltd, Singapore´s largest outdoor motion display advertising network media company and a 35 per cent stake in TOM Outdoor Media Group, a leading outdoor advertising company in China.

Properties
SPH owns and manages Paragon, the prime retail and office complex in the heart of Orchard Road, Singapore’s main shopping belt. SPH’s wholly-owned subsidiary, Times Development Pte Ltd, is also developing a 43-storey upmarket residential condominium, Sky@eleven, at Thomson Road.

Visit www.sph.com.sg for more information.