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SoShiok.com is Number One

Singapore, 23 October 2008 - SoShiok.com, Singapore Press Holdings’ food website, has become the Number 1 food and beverage lifestyle site in Singapore, according to Hitwise, the international online research specialist which ranks the popularity of websites.

Barely five months after its launch, it has beaten more established food sites to achieve the top status.

According to Hitwise, SoShiok.com captured the biggest market share in the Food and Beverage (lifestyle and reference) category, which covers food and wine appreciation, gourmet and epicurean lifestyle, entertaining and cooking.

With Singaporeans´ preoccupation with dining, SoShiok.com´s comprehensive restaurant reviews and buffet guide are the favourite bookmarks for foodies.

The site, launched under the AsiaOne umbrella, also makes meal recommendations for breakfast, lunch and dinner, all personally picked by SoShiok.com’s editors.

Said SoShiok.com’s editor, Ms Chen Jingwen: “We make things even easier by having an interactive restaurant search feature with a map function that tells you where your dining option is located."

Since its launch in end-May, SoShiok.com has also organised various activities for its readers, such as the recent Oktoberfest party at Paulaner Brahaus.

SoShiok.com’s winning features:

1) Search features function allows readers to seek out dining options by location and cuisine type. A map service provides the location of the chosen option.

2) News Bites section carries the latest food news on current affairs, safety, trends, promotions and events.

3) Hot Restaurants is the section to go for food reviews, be it Singapore cuisine or French fine dining.

4) Foodie Features carries in-depth articles on gourmet lifestyle and food and restaurant trends.

5) Cook This is a section for recipes of food and drinks.

There is also a multimedia section where you can watch videos on food and drinks and even cooking demonstrations by hotel chefs, both local and foreign.

Starting in November, ’Top 10 SoShiok’ will be a foodie’s definitive guide to Singapore’s favourites such as char kway teow, chicken rice and roti prata. SoShiok.com will assess recommendations by the public and give away vouchers to those who submit the best recommendations.

SoShiok.com welcomes contributions of food reviews, food videos and news on restaurants, food products and beverage. Its email address is soshiok@sph.com.sg.

Issued by Singapore Press Holdings Limited
Co. Regn. No: 198402868E

For more information, please contact:

Pearly Mak
Assistant Manager
Corporate Communications
Singapore Press Holdings
DIDl: 6319 1225
Mobile: 9765 6704
Email: pearlym@sph.com.sg

About Singapore Press Holdings Ltd

Newspapers and Magazines
Main board-listed Singapore Press Holdings Ltd (SPH) is the leading media company in Singapore, delivering news and information through print, Internet and broadcasting platforms. In Singapore, it publishes 17 newspapers in four languages. Every day, 2.9 million individuals or 81 percent of people above 15 years old, read one of SPH’s news publications. SPH also publishes and produces more than 100 magazine titles in Singapore and the region, covering a broad range of interests from lifestyle to information technology.

Internet and Mobile
Beyond print, the Internet editions of SPH newspapers enjoy over 150 million pageviews with 9 million unique visitors every month. Apart from SPH AsiaOne portal, SPH’s online and new media initiatives include a revolutionary mobile advertising and information service, ZapCode; online marketplace for products, services and employment, ST701; local search and directory engine, rednano.sg; STOMP (Straits Times Online Mobile Print), a portal that connects, engages and interacts with readers on the Web and via mobile phone messaging and The Straits Times RazorTV, a free access interactive webcast service offering live chat shows and video on demand clips.

Broadcasting
SPH has a 20 percent stake in MediaCorp TV Holdings Pte Ltd, which operates free-to-air channels 5, 8, U and TV Mobile, and a 40 percent stake in MediaCorp Press Pte Ltd, which publishes the free newspaper, Today. In the radio business, SPH has a 80 percent stake in SPH UnionWorks Pte Ltd, which operates entertainment stations Radio 100.3 FM in Mandarin and Radio 91.3 FM in English.

Outdoor Advertising
In addition, SPH has ventured into outdoor advertising through its wholly-owned subsidiary, SPH MediaBoxOffice Pte Ltd, Singapore´s largest outdoor motion display advertising network media company, and a 35 percent stake in TOM Outdoor Media Group, a leading outdoor advertising company in China.

Properties
SPH owns and manages Paragon, the prime retail and office complex in the heart of Orchard Road, Singapore’s main shopping belt. SPH’s wholly-owned subsidiary, Times Development Pte Ltd, is also developing a 43-storey upmarket residential condominium, Sky@eleven, at Thomson Road.