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SPH Magazines’ titles remain top in readership - Nielsen Media Index 2008

Singapore, 17 October 2008 - SPH Magazines Pte Ltd ( "SPH Magazines") continues to maintain its market leading position in an increasingly dynamic and competitive sector which saw several magazine launches and new players over the past 12 months.

According to the Nielsen Media Index 2008, Her World and Female sealed their leadership positions among the English women’s fashion and beauty magazines. They maintained their number one and two positions respectively, with Her World’s readership at 214,000 and Female’s at 138,000.

Simply Her went from strength to strength. It debuted in Media Index 2007 with 79,000 readership and this escalated to 86,000 readership in Media Index 2008. The numbers proved that Simply Her has captured the imagination of the Singaporean women despite being only in the market for a short four years.

Shape, which caters to women seeking a healthy and active lifestyle, garnered 54,000 readership, making Shape the undisputed leader in this category.

Men’s Health made an impressive debut in the Media Index with 70,000 readership, making it the most read men’s magazine in Singapore. And Torque’s readership grew from 33,000 last year to 39,000 this year. Together, they affirm that SPH Magazines has as strong a hold on the men’s market as the women’s where it traditionally dominates.

In the home decor and design category, stalwart Home & Decor once again reigned as the most-read title with 83,000 readership registering an impressive growth of 46% from last year’s.

Young Parents proved itself as the authority in parenting information and resource by surging ahead of its competitors. With readership of 43,000, a jump of 43% from last year, it continues to lead in this category.

Mr Loh Yew Seng, CEO of SPH Magazines, said, " We are very pleased to have scored well consecutively. This attests to the uncompromised quality of our magazines and their constant relevance to our readers. We will continue to maintain our standards to remain the publisher of choice for our partners and advertisers."

The Nielsen Media’s release also indicate that people in Singapore are becoming multimedia savvy who tune into at least three to five kinds of media daily. It also showed that traditional media remain the primary choice for many, with most of the magazine titles it tracked enjoying stable readership.

Issued by SPH Magazines Pte Ltd
Co. Regn. No: 1969-00476-M

 

MEDIA CONTACT
Pearly Mak
Assistant Manager
Corporate Communications
Singapore Press Holdings Ltd
DID: 6319 1225
Mobile: 9765 6704
Email: pearlym@sph.com.sg
 

About SPH Magazines Pte Ltd

A leading publisher in Singapore and the region, SPH Magazines Pte Ltd is a wholly-owned subsidiary of media giant Singapore Press Holdings Limited.

With a proven track record for sterling editorial content & award-winning designs, SPH Magazines raises the bar as a dynamic magazine publisher. In its stable are over 100 titles in English and Chinese, covering lifestyle, fashion, beauty, society, bridal, health, men´s lifestyle, movies, automobile, parenting, decor, new media and business. All the newsstand publications, including flagship title Her World, and other well-known titles such as Female, Home and Decor, Nuyou, Torque, HWM and GameAxis are among the highest-circulating titles and best-read in their respective lifestyle category.

This magazines group can also boast about its 10 luxury titles including its flagships The Peak and ICON. At the turn of 2008, SPH Magazines acquired Asia-Pacific Boating, China Boating, Jet Asia-Pacific, Luxury Properties, AsiaSpa, Polo China and Action Asia under its wholly-owned Hong Kong incorporated company Blu Inc Media (HK) Limited. This suite of titles has effectively made SPH Magazines the leading luxury magazines publisher in the Asia-Pacific region.

SPH Magazines’ established editorial units also provide excellent custom publishing services to major corporate clients by producing custom lifestyle magazines, newsletters and any other collateral to meet their business needs.

In the online and IT arena, SPH Magazines also has a highly regarded presence through the portals of its wholly-owned subsidiary, Hardware Zone Pte Ltd. www.hardwarezone.com(R) has consistently been getting rave reviews through the Hitwise awards and several review watchdogs over the last few years such that it has become the most respected portal in Asia.

With a vision to continue growth regionally, SPH Magazines is set to become Asia´s publishing powerhouse. It has publishing houses in China, Hong Kong, Thailand, Malaysia, Indonesia and Philippines. SPH Magazines in its fold have achieved strong market presence in their respective sectors, as well as distinguished track records and solid reputations.

At SPH Magazines, the promise is to deliver its best to meet the diverse needs and interests of all its stakeholders and achieve its vision to be a world class Publisher of Choice.