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HardwareZone Iron Tech 2008

Inaugural regional contest to find best PC technology enthusiast

Singapore, 07 October 2008 - Hardware Zone Pte Ltd (Hardware Zone), a wholly-owned subsidiary of SPH Magazines Pte Ltd (SPH Magazines) has created a new grueling competition that crosses geographical boundaries to find Southeast Asia’s best PC technology enthusiast.

Hardware Zone Pte Ltd (Hardware Zone), a wholly-owned subsidiary of SPH Magazines Pte Ltd (SPH Magazines) has created a new grueling competition that crosses geographical boundaries to find Southeast Asia’s best PC technology enthusiast.

Contestants will be given a choice of hardware to build their system in the shortest possible time, set up and tweak it to the best usable settings, and at the same time ensuring they achieve the best performance for the buck.

The competition involves some known as well as surprise benchmarks to ascertain how well the contestants’ systems can hold up and what kind of results they can deliver.

They will also be assessed on how eco-friendly their system is, which will depend on their choice of hardware used and the kind of settings they choose to use on their systems.

HardwareZone Iron Tech 2008 is the first tech competition in the world to encompass all these aspects.

Qualification rounds started in early August 2008. Contestants were judged on how best they were able to optimise their existing systems, based on the percentage of performance improvement when tested against industry standard benchmarks.

Judges selected the best six from each of the 5 countries involved for the next phase. Over two weekends in September, the contestants in the other countries, except Singapore, battled in semi-finals rounds at their respective countries’ most popular IT and electronics malls. The top two contestants from each country will be flown to Singapore on an all expense paid trip to participate in the Grand Finals, to be held at Funan Digitalife Mall on 12 October 2008.

The Singapore semi-finals will take place on 11 October 2008. The top two local contestants will meet the regional finalists the next day in a showdown for the coveted title of Iron Tech champion.

Among the six semi-finalists from Singapore, one is a professional overclocker while another is a student who is also a forum master in www.hardwarezone.com®, a popular website among the PC technology enthusiasts.

This is the first ASEAN-wide tech competition of such nature. Back in 2003, Hardware Zone was the first company in the region to conduct a large scale overclocking event in Singapore. The event was very well received and saw contenders from around the region, and has since set the precedent for all such events. Now, Hardware Zone is set to create another milestone in the tech competition scene with the Hardware Zone Iron Tech 2008.

Jackie Lee, CEO of Hardware Zone, said: "HardwareZone Iron Tech 2008 is a challenge that we are offering our loyal users and fans, a chance to showcase their overclocking knowledge and prowess, to pit against some of the best technology enthusiasts from the region. Unlike your usual overclocking competitions focusing only on fastest performance, we included factors such as performance-to-price ratio and power draw. You will need to excel in all aspects to be crowned the HardwareZone Iron Tech champion. "

HardwareZone Iron Tech 2008 is proudly supported by MSI (Micro-Star International) and other sponsors. MSI is a world-class manufacturer of high quality IT products. It is one of Taiwan’s top 3 leading motherboard manufacturers and one of the top five frontend server manufacturers in the world.

For more information of the event and the contestants, please visit www.hardwarezone.com/irontech.

Media invitation
Your journalist, photographer and camera crew are invited to cover the semi-finals and finals. Details are as follows:

Dates : 11 October 2008 (semi-finals), 12 October 2008 (finals)
Time : 11am - 7pm
Venue: Funan Digitalife Mall

Detailed Programme for the Grand Finals on 12 October
11.00am – 12.00nn : Opening of event
12.00nn – 1.00pm : Event commences with pre-competition hype and stage activities by emcee
1.00pm – 1.45pm : Introduction of grand finalists & competition rules
1.45pm – 3.45pm : Competition Part 1 & 2
3.45pm – 4.30pm : Stage activities
4.30pm – 5.30pm : Competition Part 3 & 4
5.30pm – 6.15pm : Competition scores tabulation & stage activities
6.15pm – 6.45pm : Announcement of winners, prize giving ceremony & lucky draw
6.45pm – 7.00pm : Booth promotions

To RSVP, please contact Adrian Cheong at 6319 2261 or at cheongcy@sph.com.sg before 3pm, 10 October 2008.

Issued by SPH Magazines Pte Ltd Co.
Regn No.: 196900476M

For media enquiries, please contact:

Jereme Wong
Media Director
Hardware Zone Pte Ltd
DID: 6872 2725 ext 813
Email : jereme@hwzcorp.com

Adrian Cheong
Assistant Manager
Corporate Communications
Singapore Press Holdings Ltd
DID: 6319 2261
HP: 9798 6097
Email: cheongcy@sph.com.sg

About Hardware Zone Pte Ltd

As the leading IT media company in Asia, Hardware Zone Pte Ltd is a provider of marketing channels and services to the information communications, technology and interactive entertainment industry. Hardware Zone Pte Ltd publishes prolific IT magazine titles across Asia, namely HWM, GameAxis® Unwired and PHOTOVIDEOi™, operating in Singapore, Malaysia, Thailand, Philippines, Indonesia and Australia along with popular online portal www.hardwarezone.com® which has to date, a monthly viewership of more than 35 million page impressions. Capitalising on its editorial strength and creative marketing strategies, Hardware Zone Pte Ltd offers to marketers integrated media solutions and effective reach to IT consumers via our magazines, Internet products, research, direct marketing services, education and training, as well as events management.

URL: http://www.hwzcorp.com

About SPH Magazines Pte Ltd
A leading publisher in Singapore and the region, SPH Magazines Pte Ltd is a wholly-owned subsidiary of media giant Singapore Press Holdings Limited.

With a proven track record for sterling editorial content & award-winning designs, SPH Magazines raises the bar as a dynamic magazine publisher. In its stable are over 100 titles in English and Chinese, covering lifestyle, fashion, beauty, society, bridal, health, men’s lifestyle, movies, automobile, parenting, decor, new media and business. All the newsstand publications, including flagship title Her World, and other well-known titles such as Female, Home and Decor, Nuyou, Torque, HWM and GameAxis are among the highest-circulating titles and best-read in their respective lifestyle categories.

This magazines group can also boast about its 10 luxury titles including its flagships The Peak and ICON. At the turn of 2008, SPH Magazines acquired Asia-Pacific Boating, China Boating, Jet Asia-Pacific, Luxury Properties, AsiaSpa, Polo China and Action Asia under its wholly-owned Hong Kong incorporated company Blu Inc Media (HK) Limited. This suite of titles has effectively made SPH Magazines the leading luxury magazine publisher in the Asia-Pacific region.

SPH Magazines’ established editorial units also provide excellent custom publishing services to major corporate clients by producing custom lifestyle magazines, newsletters and any other collateral to meet their business needs.