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SPH Magazines launches Singapore’s only English-language watch magazine for women

Singapore, 26 September 2008 – 24:7, Singapore´s only English-language watch magazine for women, and the latest title by SPH Magazines Pte Ltd (SPH Magazines), hits newsstands and bookstores today.

The annual title will cater to the growing interest in watches and watch-making among affluent, fashion-forward women who appreciate watches with the passion of a buyer, collector, and a connoisseur.

Worldwide trends in watch-making techniques and design are evolving quickly, with new labels rapidly entering the scene and in particular, the new growth markets of Asia. 24:7is poised to capture these exciting developments in formats friendly to women.

The CEO of SPH Magazines, Mr Loh Yew Seng, says, “SPH Magazines has a strong understanding of the watch industry, having successfully launched and successfully occupied the market with Icon Moments, Nuyou Time, and The Peak Selections Timepieces. 24:7´s targeted and effective distribution channels will also ensure accessibility to the desired audience.”

Ms Ong Ting Nee, Editor of 24:7, adds, “24:7 looks at watches from every angle – product, brand, trend, people, technology, design and heritage. We have unparalleled expertise in translating watch trends, news, views and know-how into something engaging and visually exciting. Our aim is to make every issue a collectible!”

Mr Ong Ban, CEO of Sincere Watch welcomes 24:7,"It is a great time to have a women’s watch magazine, as the interest level on horology among women has significantly increased, and women are getting more knowledgeable. You can tell from their purchase decisions -- women these days are also going for complications, whereas in the past, aesthetics was something that solely influenced their purchasing decisions. As such, it’s excellent that a women’s watch magazine is here to cater to this growing market, which was traditionally predominantly male."

Mr Benedict Teo, Group GM, The Hour Glass says, "We are definitely listening to the women’s wishes and making watches to meet the requirement of the modern ladies."

The inaugural issue, retailing at $8 per copy, will cover topics such as:
• The most desirable showpiece watches of 2008/2009
• A definitive A-Z watch guide, touching on brands such as Audemas Piguet and Zenith, plus everything else in between that matters
• Why watch brands with a jewellery heritage are so loved
• Avid women collectors who unlock their treasure troves of beloved watches
• Conversations with the industry´s movers and shakers
• Vintage and independent watch brands
• What to wear with the latest watch trends
• What´s new in men´s watches for 08/09.

24:7 will be available at selected leading Singapore bookstores, and distributed at hotels, country clubs, Silver Kris Lounges (in Changi International Airport´s Terminals 2 and 3), DBS Bank Treasure Lounge, SATS Premier Lounge (in Terminals 1 and 2) and Jet Quay Lounge.


Issued by SPH Magazines Pte Ltd Co.
Regn No.: 196900476M

For media enquiries, please contact:

Adrian Cheong
Assistant Manager
Corporate Communications
Singapore Press Holdings Ltd
DID: 6319 2261
HP: 9798 6097
Email: cheongcy@sph.com.sg

About 24:7
Launched in 2008, 24:7 is Singapore´s only English-language watch magazine for women. It caters to the growing number of affluent, fashion-forward women who appreciate watches with the passion of a buyer, collector and connoisseur. 24:7 looks at watches in terms of the product, brand, trend, people, technology, design and heritage, presenting these trends, news, views and know-how in an engaging and visually exciting format that appeals to women.

About SPH Magazines Pte Ltd
A leading publisher in Singapore and the region, SPH Magazines Pte Ltd is a wholly-owned subsidiary of media giant Singapore Press Holdings Limited.

With a proven track record for sterling editorial content & award-winning designs, SPH Magazines raises the bar as a dynamic magazine publisher. In its stable are over 100 titles in English and Chinese, covering lifestyle, fashion, beauty, society, bridal, health, men´s lifestyle, movies, automobile, parenting, decor, new media and business. All the newsstand publications, including flagship title Her World, and other well-known titles such as Female, Home and Decor, Nuyou, Torque, HWM and GameAxis are among the highest-circulating titles and best-read in their respective lifestyle categories.

This magazines group can also boast about its 10 luxury titles including its flagships The Peak and ICON. At the turn of 2008, SPH Magazines acquired Asia-Pacific Boating, China Boating, Jet Asia-Pacific, Luxury Properties, AsiaSpa, Polo China and Action Asia under its wholly-owned Hong Kong incorporated company Blu Inc Media (HK) Limited. This suite of titles has effectively made SPH Magazines the leading luxury magazine publisher in the Asia-Pacific region.

SPH Magazines’ established editorial units also provide excellent custom publishing services to major corporate clients by producing custom lifestyle magazines, newsletters and any other collateral to meet their business needs.

In the online and IT arena, SPH Magazines also has a highly regarded presence through the portals and publications of its wholly-owned subsidiary, Hardware Zone Pte Ltd. www.hardwarezone.com(R) has consistently been getting rave reviews through the Hitwise awards and from several review watchdogs over the last 2 years such that it has become the most respected portal in Asia.

With a vision to continue growth regionally, SPH Magazines is set to become Asia´s publishing powerhouse. It has publishing houses in China, Hong Kong, Thailand, Malaysia, Indonesia and the Philippines. SPH Magazines in its fold have achieved strong market presence in their respective sectors, as well as distinguished track records and solid reputations.

At SPH Magazines, the promise is to deliver its best to meet the diverse needs and interests of all its stakeholders and achieve its vision to be a world class Publisher of Choice.