Advertisers get greater value for their dollars with integrated packages across all SPH media platforms
Singapore, 16 September 2008 - Leading media company Singapore Press Holdings´ (SPH) Marketing Division has started a new unit to meet the challenges that come with a rapidly changing media landscape.
Called the Strategic Marketing Department (SMD), it will focus on identifying and harnessing new opportunities that arise as businesses seek to maximise returns on their marketing dollars. It will leverage on SPH’s strengths in print, online, outdoor, radio, consumer research, directory and online/mobile search, distribution etc, and put together a total marketing solution that will help an advertiser reach his target audience.
Says Mr Leslie Fong, Senior Executive Vice President of Marketing at SPH: "Advertising in our newspapers has remained very strong, but we cannot rest on our laurels. Advertisers are beginning to demand even better returns on their advertising or marketing dollars, and are beginning to experiment with a whole spectrum of media platforms. This move is strategic and timely."
The Strategic Marketing Department, headed by Mr Geoff Tan, will engage advertisers as well as media-buying agencies in ongoing and in-depth discussions to gain a deep understanding of their businesses, especially their branding and marketing needs, and then offer them integrated packages across all the SPH platforms.
Mr Tan, who continues as General Manager of SPH New Media in charge of the ZapCode business, will be assisted by Ms Tan Su-lin, Ms Janet Wee and Ms Kuah Sok Khim.
"To underline how critical this department is to SPH’s future, I am giving it some of our heaviest artillery. Geoff, who has been handling Banking and Property, two of the best grossing groups in Display sales, is one of our most creative operators,’’ says Mr Fong.
"Janet was General Manager of SPH MediaBoxOffice and will bring her vast experience and contacts in the outdoor business to SMD. Su-lin headed the Telecommunications group, another top grosser in Display Sales, and Sok Khim was General Manager of the Beijing operation in our China outdoor venture before I pulled her back from this secondment. She will continue to help Geoff in the ZapCode business," he added.
The new team is looking forward to providing the best integrated packages to all advertisers.
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For more information and photos of the Strategic Marketing Department personnel, please contact:
Corporate Communications Division
Singapore Press Holdings Ltd
About Singapore Press Holdings Ltd
Newspapers and Magazines
Main board-listed Singapore Press Holdings Ltd (SPH) is the leading media company in Singapore, delivering news and information through print, Internet and broadcasting platforms. In Singapore, it publishes 14 newspapers in four languages. Every day, 2.9 million individuals or 81 percent of people above 15 years old, read one of SPH’s news publications. SPH also publishes and produces more than 100 magazine titles in Singapore and the region, covering a broad range of interests from lifestyle to information technology.
Internet and Mobile
Beyond print, the Internet editions of SPH newspapers enjoy over 150 million pageviews with 9 million unique visitors every month. Apart from SPH AsiaOne portal, SPH’s online and new media initiatives include a revolutionary mobile advertising and information service, ZapCode; online marketplace for products, services and employment, ST701; local search and directory engine, rednano.sg; STOMP (Straits Times Online Mobile Print), a portal that connects, engages and interacts with readers on the Web and via mobile phone messaging and The Straits Times RazorTV, a free access interactive webcast service offering live chat shows and video on demand clips.
SPH has a 20 percent stake in MediaCorp TV Holdings Pte Ltd, which operates free-to-air channels 5, 8, U and TV Mobile, and a 40 percent stake in MediaCorp Press Pte Ltd, which publishes the free newspaper, Today. In the radio business, SPH has a 80 percent stake in SPH UnionWorks Pte Ltd, which operates entertainment stations Radio 100.3 FM in Mandarin and Radio 91.3 FM in English.
In addition, SPH has ventured into outdoor advertising through its wholly-owned subsidiary, SPH MediaBoxOffice Pte Ltd, Singapore´s largest outdoor motion display advertising network media company, and a 35 percent stake in TOM Outdoor Media Group, a leading outdoor advertising company in China.
SPH owns and manages Paragon, the prime retail and office complex in the heart of Orchard Road, Singapore’s main shopping belt. SPH’s wholly-owned subsidiary, Times Development Pte Ltd, is also developing a 43-storey upmarket residential condominium, Sky@eleven, at Thomson Road.