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Torque goes big!

SINGAPORE, 10 SEPTEMBER 2008 – Torque, the premium, homegrown automotive magazine published by SPH Magazines Pte Ltd (SPH Magazines), has been upgraded with dynamic new looks and supersized content.

The new Torque is bigger and louder with its exciting and dynamic presentation of new sections and features. Incorporating exclusive insights into the Singapore Grand Prix in-book supplement, the September issue carries a whopping 192 pages.

“SPH Magazines has always been committed to delivering maximum value to readers, and that´s what we set out to achieve with the new Torque,” says Mr Allen Loh, Managing Director of SPH Magazines.

New to the editorial team at Torque are Mr David Ting and Mr Tony Tan, motoring journalists with more than 20 years of experience between them.

Mr Christopher Tan, the senior correspondent with The Straits Times known for his experience as a motoring journalist, will continue as Consulting Editor. He will contribute insightful interview pieces on top of his regular column that helps motorists and readers make sense of the changes in transport-related policies.

Said Torque’s Editor, Mr Lee Nian Tjoe: "The team is conscious about retaining Torque’s unique character and identity while broadening its reach to bring more exciting car reviews to readers."

Here’s a glimpse into the new Torque:

DRIVE
Torque’s signature style of in-depth reviews are featured here. Expect to find first-hand overseas reports from the magazine’s esteemed editorial team on newly launched models.

LIVE
Where readers will be indulged in luxuriant and informative spreads of things that make them tick. Top on the list is the regular feature stories on timepieces, where the association with cars dates back to the origin of the automobile itself.

MOD
Dedicated to car car owners and enthusiasts who believe that they can better personalise and improve on what car manufacturers offer, MOD explores the intriguing sub-culture of car tuning.

BUY
To make Torque more useful than ever before, the traditional new car price list has been given a thorough makeover where readers will find not just pricing details of new cars, but also nugget information to help them make informed decisions.

Torque believes in actively reaching out to its audience. Online, the magazine’s website, www.torque.com.sg features both interactive user forum channels as well as regular blogs from its editorial team. Offline, Torque organises exclusive "Breakfast with Torque" sessions where participants are granted backdoor access to the automotive experts in a casual setting.

The enhanced Torque will hit newsstands tomorrow.

Issued by SPH Magazines Pte Ltd
Co. Regn. No: 1969-00476-M

For more information and other visuals of Torque, please contact:

Adrian Cheong
Assistant Manager
Corporate Communications Division
Singapore Press Holdings Ltd
DID: 6319 2261
Mobile: 9798 6097
Email: cheongcy@sph.com.sg
 

About SPH Magazines Pte Ltd

A leading publisher in Singapore and the region, SPH Magazines Pte Ltd is a wholly-owned subsidiary of media giant Singapore Press Holdings Limited.

With a proven track record for sterling editorial content & award-winning designs, SPH Magazines raises the bar as a dynamic magazine publisher. In its stable are over 100 titles in English and Chinese, covering lifestyle, fashion, beauty, society, bridal, health, men’s lifestyle, movies, automobile, parenting, decor, new media and business. All the newsstand publications, including flagship title Her World, and other well-known titles such as Female, Home and Decor, Nuyou, Torque, HWM and GameAxis are among the highest-circulating titles and best-read in their respective lifestyle category.

This magazines group can also boast about its 10 luxury titles including its flagships The Peak and ICON. At the turn of 2008, SPH Magazines acquired Asia-Pacific Boating, China Boating, Jet Asia-Pacific, Luxury Properties, AsiaSpa, Polo China and Action Asia under its wholly-owned Hong Kong incorporated company Blu Inc Media (HK) Limited. This suite of titles has effectively made SPH Magazines the leading luxury magazines publisher in the Asia-Pacific region.

SPH Magazines’ established editorial units also provide excellent custom publishing services to major corporate clients by producing custom lifestyle magazines, newsletters and any other collateral to meet their business needs.

In the online and IT arena, SPH Magazines also has a highly regarded presence through the portals and publications of its wholly-owned subsidiary, Hardware Zone Pte Ltd. www.hardwarezone.com(R) is consistently been getting rave reviews through the Hitwise awards and several review watchdogs over the last 2 years such that it has become the most respected portal in Asia.

With a vision to continue growth regionally, SPH Magazines is set to become Asia’s publishing powerhouse. It has publishing houses in China, Hong Kong, Thailand, Malaysia, Indonesia and Philippines. SPH Magazines in its fold have achieved strong market presence in their respective sectors, as well as distinguished track records and solid reputations.

At SPH Magazines, the promise is to deliver its best to meet the diverse needs and interests of all its stakeholders and achieve its vision to be a world class Publisher of Choice.