Singapore, 4 September 2008 - The Business Times (BT), Singapore´s leading financial daily, is relaunching its weekend edition on Saturday, September 6, 2008, with a new look and fresh content.
The new Business Times Weekend will come in a compact format, half the size of the present weekday edition. This portable format makes it a convenient business read outside the office - at the gym, on the golf course or on the move – especially as most BT readers now work a five-day week.
Not only will the paper be easy to carry around, it will also be easier on the eye and easier to navigate. Incorporated within the redesign of the new BT Weekend are New York typographer Joshua Darden’s Freight family of fonts which bring a fresh and elegant feel to the BT brand.
The front page will have just one news story but plenty of blurbs to guide the reader on the entire range of news items, columns and features that appear inside.
The new BT Weekend will be more comprehensive and extensive in its coverage than the version that readers have seen till now. In addition to corporate news coverage and round-ups, it will continue to bring readers popular features such as The Raffles Conversation. It will also introduce some new ones such as a column by CEOs sharing their outlook and insights, and another by Singaporeans working overseas.
The lifestyle section has also been given a makeover. Titled “Living”, it now comes in the form of a handy pullout that is easy to read and share. Along with perennial favourites such as Dining, Shopping, Travel, Motoring and Sport, it also gives peeks into the lives of movers and shakers and tips on spending your money wisely.
(See Appendix 1 for a listing of the topics in the 2 sections.)
Alvin Tay, Editor of The Business Times, said: “We recognise the needs of our readers who enjoy the finer things in life while keeping their finger on the pulse of the economy. The new BT Weekend, which has drawn substantially from readers´ feedback, will further reinforce The Business Times´ position as a premium business product and the choice read for decision makers.”
Said Michelle Low, Executive Editor, The Business Times Weekend: “The new BT Weekend will retain BT´s character and identity and strive to offer dynamic content. We want to engage our discerning readers outside of the business realm. Advertisers can also leverage on the exciting array of creative advertising options offered by the revamped BT Weekend for more effective reach.”
A series of promotional activities have been lined up to promote the revamped Business Times Weekend edition.
1) For BT Weekend subscribers – 20 Desirables
The first 3000 subscribers are entitled to a sure-win lucky draw from one of the 20 Desirables umbrella of prizes worth a minimum of $50. These include airfares and accommodation to Angsana Velavaru, Maldives; Ball luxury watches and Sony Ericsson mobile phones etc
All the 3000 subscribers are also entitled to a complimentary 1-night stay at the Angsana Velavaru, Maldives (worth $650, exclusive of airfare).
The promotion is valid from 6 September to 31 October 2008 for a 12 month subscription of the BT Weekend at $56 (inclusive of delivery fees).
Lucky draw would be held on the 7 November 2008 at SPH News Centre and results of the draw will be published on the 8 November issue of BT Weekend.
2) BT Weekend launch
There will be a host of stage games and activities to attract new subscribers to the 20 Desirables promotion.
Date – Sat/Sun, 6 – 7 September 2008
Time – 11.00 am – 8.00 pm
Venue – Area besides Godiva, City Link Mall
3) BT Weekend retail promotions
Show your copies of the BT Weekend purchased on the following dates and receive the following treats (while stocks last).
Receive a free Old Singapore Collection Lacquer Tray worth $110 with a minimum purchase of $50.
Simply present the copy of BT Weekend at the Museum Shop @ the Asian Civilisations Museum from 6 to 12 September 2008.
While stocks last. Terms & Conditions apply.
Skyfitness special gym session discount:
Fitness Getaway at $588 (usual $788) only from 13 to 19 September
- 5 Personal Training Sessions to kick start your Fitness Lifestyle
- 1 Sky Signature Rejuvenation Hot Stone Massage (60mins)
- 3 Sessions of Group Exercise Classes such as Yoga, Pilates, Hip Hop, Kickboxing and Latin Jam
Plus! Free Fish Therapy Session for First 50 Customers to call in.
Pan Pacific Hotel 1 for 1 brunch deal:
One-for-one Global Kitchen Set Lunch valid from 22 to 25 September
The offer will be limited to one redemption per table and subject to advanced reservations with mention of the offer (Business Times Weekend Exclusive).
MWG Zinc II PDA phone deal:
Purchase Zinc II PDA phone at a special price
Singapore Flyer special deal:
Complimentary Moet & Chandon Champagne Flight with every 3 paying guests (U.P.S$69 per person)
Details of the redemption of the treats can also be found on the copies of the BT Weekend purchased on those dates.
4) BT Weekend roadshows
Check out the attractive subscription deals at the following locations.
(11am to 5pm)
|· 12 September
· 19 September
· 26 September
|· Market Street Carpark
· Chevron House
· HDB Hub
(11am to 7pm)
|· 13-14 September
· 20-21 September
· 27-28 September
|· Suntec City
· Great World City
Issued by Singapore Press Holdings Ltd
Co. Regn. No. 198402868E
For more information, please contact:
Ms Chin Soo Fang
Corporate Communications Division
Tel: 6319 1216
Yeo Siew Chi (Mr)
Corporate Communications Division
Tel: 6319 1586
H/P: 9749 5105
Ms Michelle Low
The Business Times Weekend
Tel: 6319 5258
About Singapore Press Holdings Ltd
Newspapers and Magazines
Main board-listed Singapore Press Holdings Ltd (SPH) is the leading media company in Singapore, delivering news and information through print, Internet and broadcasting platforms. In Singapore, it publishes 14 newspapers in four languages. Every day, 2.9 million individuals or 81 percent of people above 15 years old, read one of SPH’s news publications. SPH also publishes and produces more than 100 magazine titles in Singapore and the region, covering a broad range of interests from lifestyle to information technology.
Internet and Mobile
Beyond print, the Internet editions of SPH newspapers enjoy over 150 million pageviews with 9 million unique visitors every month. Apart from SPH AsiaOne portal, SPH’s online and new media initiatives include a revolutionary mobile advertising and information service, ZapCode; online marketplace for products, services and employment, ST701; local search and directory engine, rednano.sg; STOMP (Straits Times Online Mobile Print), a portal that connects, engages and interacts with readers on the Web and via mobile phone messaging; omy, a bilingual news and interactive portal and The Straits Times RazorTV, a free access interactive webcast service offering live chat shows and video on demand clips.
SPH has a 20 percent stake in MediaCorp TV Holdings Pte Ltd, which operates free-to-air channels 5, 8, U and TV Mobile, and a 40 percent stake in MediaCorp Press Pte Ltd, which publishes the free newspaper, Today. In the radio business, SPH has a 80 percent stake in SPH UnionWorks Pte Ltd, which operates entertainment stations Radio 100.3 FM in Mandarin and Radio 91.3 FM in English.
In addition, SPH has ventured into outdoor advertising through its wholly-owned subsidiary, SPH MediaBoxOffice Pte Ltd, Singapore´s largest outdoor motion display advertising network media company, and a 35 percent stake in TOM Outdoor Media Group, a leading outdoor advertising company in China.
SPH owns and manages Paragon, the prime retail and office complex in the heart of Orchard Road, Singapore’s main shopping belt. SPH’s wholly-owned subsidiary, Times Development Pte Ltd, is also developing a 43-storey upmarket residential condominium, Sky@eleven, at Thomson Road.
About The Business Times
The Business Times (BT), a member of the Singapore Press Holdings group, is South-east Asia’s leading business daily. It is Singapore´s only financial daily and provides a complete guide on the local, regional and international business scene.
BT brings to its readers each day a comprehensive and concise package of corporate, financial, economic and political news, analysis and commentary. BT also carries features and the latest lifestyle trends in food, entertainment, shopping, arts, health, travel and design.
In June 1995, BT became the first English-language newspaper in Asia to go on the World Wide Web. Since January 2000, BT Online started to be available from 4am Singapore time (GMT +0800) and to offer news updates throughout the day.
Redesigned in September 2004 to engage a new generation of readers, a refreshing blue masthead, bigger fonts and friendlier layout were introduced. The content has been expanded to reflect a complete read, packing in loads of new features, such as speciality pages, a daily take on the health of the Singapore economy and dedicated regional pages.
BT Online: http://business-times.asia1.com.sg