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The Straits Times: Serving You Better In Print And Beyond

Singapore, 2 August 2008 – Singapore´s No. 1 newspaper is revamping on 8 Aug 2008 with big changes in print and online.

The print edition of The Straits Times will be redesigned, with changes aimed at delivering the newspaper´s rich content to readers quicker and better.

The Straits Times is also shaking up its Internet presence to deliver more breaking news free of charge on its new-look website and add an exciting new interactive Web television site called RazorTV.

Established in 1845, The Straits Times is the flagship publication of Singapore Press Holdings and Singapore´s best-read newspaper, with 1.3 million readers. It was last redesigned four years ago.

ST editor Han Fook Kwang said the latest revamp is timely given the changing media landscape as well as readers´ needs and expectations.

He said: “We aim to serve our readers better – on all platforms. We want to excel in print, delivering the quality our readers have long associated with The Straits Times. We also want to connect and interact with our readers in new ways through our various online products.´´

Mr Han said the changes in print and online are motivated by the newspaper´s desire to stay relevant to readers who live busy lives, and to reach out to a new generation of tech-savvy readers who go to the Internet to read and contribute news and views.

With 300 journalists in Singapore and its network of bureaus across Asia and beyond, The Straits Times is well placed to deliver more of the quality journalism that has been winning international awards for excellence in news and feature writing, photography, art and design.

“We are going to give you more value for your money and reading time,” Mr Han said.


IN PRINT: QUALITY JOURNALISM

The newspaper will be redesigned with a bold new look that will be easier to read. Expect a new masthead, new fonts for headlines and body text, and new colours throughout the paper. The main news and feature sections remain, but some items will move for easier access.

In the front of the paper, the Prime section will be expanded to include more of the top news of the day. This is also where we will showcase the best work by our writers, photographers and artists. Expect commentary on issues of the day, as well as special reports and insights from people in the news. All our sections will add new features while continuing to deliver the news our readers turn to The Straits Times for.

The Straits Times´ three popular weekly specials - Digital Life, Mind Your Body and Urban – will continue to appear, but on different days. Digital Life will appear on Wednesday, Mind Your Body on Thursday and Urban on Friday.


ONLINE: NEWS & INNOVATION

Breaking news and blogs, free of charge: The Straits Times´ online product at www.straitstimes.com is being relaunched as ST Breaking News and ST Digital.

The Straits Times will report news as it happens over ST Breaking News. This free HTML site will feature breaking news updates, and news blogs by the newspaper´s writers and editors. Readers will be invited to give their views and interact with our writers.

ST Digital will be a paid site, with exclusive content for subscribers who can read The Straits Times via an e-paper format (a PDF version of the broadsheet edition), an e-reader for downloading, as well as a full HTML site. Current subscribers will receive automatic access to the new products.

The Straits Times Razor TV: This is a free interactive Web TV service, delivering live news programmes from our studio, on-demand videos and yet another platform for users to post their reviews and comments and join in the conversation on issues of the day.

Broadcast live from SPH´s Multimedia Centre web studio, it will be a unique convergence of web TV and social networking that aims to fully exploit the effects of Web 2.0 technologies.

Users who go to www.razor.tv will be able to interact in real-time with the hosts and guests of Razor TV´s news programmes, interact with other users and share content.

Razor TV will also feature user-generated content from other SPH websites such as Stomp (Straits Times Online Mobile Print or www.stomp.com.sg).

More details about the changes will be announced in The Straits Times from Monday, 4 August. Be sure to get your copy of the new look newspaper next Friday, and check out our great new offerings online.

Issued by Singapore Press Holdings Limited
Co. Regn. No. 198402868E

For more information, please contact:
Ms Chin Soo Fang
Head
Corporate Communications Division
Singapore Press Holdings Limited
Tel: 6319 1216
Fax: 6319 8150
E-mail: soofang@sph.com.sg

Ms Sherlyn Yap
Executive
Corporate Communications Division
Singapore Press Holdings Limited
Tel: 6319 1226
Cell: 9177 0747
Fax: 6319 8150
Email: syap@sph.com.sg


About Singapore Press Holdings Ltd

Newspapers and Magazines
Main board-listed Singapore Press Holdings Ltd (SPH) is the leading media company in Singapore, delivering news and information through print, Internet and broadcasting platforms. In Singapore, it publishes 14 newspapers in four languages. Every day, 2.9 million individuals or 81 percent of people above 15 years old, read one of SPH’s news publications. SPH also publishes and produces more than 100 magazine titles in Singapore and the region, covering a broad range of interests from lifestyle to information technology.

Internet and Mobile
Beyond print, the Internet editions of SPH newspapers enjoy over 150 million pageviews with 9 million unique visitors every month. Apart from SPH AsiaOne portal, SPH’s online and new media initiatives include a revolutionary mobile advertising and information service, ZapCode; online marketplace for products, services and employment, ST701; local search and directory engine rednano.sg; and STOMP (Straits Times Online Mobile Print), a portal that connects, engages and interacts with readers on the Web and via mobile phone messaging.

Broadcasting
SPH has a 20 percent stake in MediaCorp TV Holdings Pte Ltd, which operates free-to-air channels 5, 8, U and TV Mobile, and a 40 percent stake in MediaCorp Press Pte Ltd, which publishes the free newspaper, Today. In the radio business, SPH has a 80 percent stake in SPH UnionWorks Pte Ltd, which operates entertainment stations Radio 100.3 FM in Mandarin and Radio 91.3 FM in English.

Outdoor Advertising
In addition, SPH has ventured into outdoor advertising through its wholly-owned subsidiary, SPH MediaBoxOffice Pte Ltd, Singapore´s largest outdoor motion display advertising network media company, and a 35 percent stake in TOM Outdoor Media Group, a leading outdoor advertising company in China.

Properties
SPH owns and manages Paragon, the prime retail and office complex in the heart of Orchard Road, Singapore’s main shopping belt. SPH’s wholly-owned subsidiary, Times Development Pte Ltd, is also developing a 43-storey upmarket residential condominium, Sky@eleven, at Thomson Road.

Visit www.sph.com.sg for more information.