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Millenia takes a new direction

Singapore 8 July 2008 – Millenia, a premium lifestyle magazine produced by SPH Magazines Pte Ltd ("SPH Magazines") for Pontiac Land Group ("PLG"), has undergone a transformation. The new Millenia – conceived to complement Pontiac Land Group´s tenet of creating inspiring environments to enhance and enrich cosmopolitan lifestyles – is distributed to PLG´s stakeholders, PLG-owned properties such as offices, a retail mall, hotels and luxury apartments, targeting its tenants, hotel guests and residents.

The inaugural issue was released in March and offers readers more content than before, consisting of a vibrant mix of profiles on opinion leaders, product and event updates, and lifestyle features with international perspectives. Now published three times a year instead of bi-annually, every issue carries an overarching theme. ‘Verdant Earth´ is the thematic focus of the kick-off edition, a timely and topical subject as global awareness on earth-friendly initiatives grows.

Along with this new editorial direction, Millenia´s current design sports a modern, cosmopolitan look with international appeal. From the change in the masthead, to visually-driven layouts and creative applications of typography – all elements work to uplift and update the magazine´s look and feel. Millenia´s larger size and format, together with a conscious decision to use 100 per cent recycled paper, completes the look.

"The change of Millenia is timely as we have to continually look forward, engage readers and be more relevant. We hope readers will glean useful insights and find enriching takeaways," says Joanna Lee-Miller, SPH Magazines´ Associate Group Editor, Custom Publishing.

Carolyn Lee, Corporate Communications Manager, Pontiac Land Group, says: "The new Millenia is an extension of our commitment to inspire people to excellence. The new issue has been very well received by our stakeholders, tenants and hotel guests. We look forward to working together with SPH Magazines to create many more successful issues."

The launch edition of Millenia´s new direction also marks the start of a renewed contract between Pontiac Land Group and SPH Magazines, with the latter continuing to be Pontiac Land Group´s publisher of choice.

Says SPH Magazines Managing Director, Dennis Pua: “We have received very positive feedback on Millenia´s new look and content and remain committed to delivering a quality product with every issue. SPH Magazines is certainly very pleased to be able to continue our partnership with Pontiac Land Group.”

Pontiac Land Group owns Capella Singapore, The Ritz-Carlton, Millenia Singapore, Conrad Centennial Singapore, The Regent Singapore, Centennial Tower, Millenia Tower, Millenia Walk, Camden Medical Centre, The Colonnade, Brentwood Villas and Villa Madeleine. (www.pontiacland.com)

Editor, Shamilee Vellu says: "Our team is set to make every issue a memorable and engaging one."

Issued by
Corporate Communications Department
SPH Magazines Pte Ltd Co.
Regn No.: 196900476M
 

MEDIA CONTACT
Pearly Mak
Assistant Manager
Corporate Communications
SPH Magazines Pte Ltd
DID: 6319 2336
HP: 9765 6704
Email: pearlym@sph.com.sg
 

About SPH Magazines Pte Ltd

A leading publisher in Singapore and the region, SPH Magazines Pte Ltd is a wholly-owned subsidiary of media giant Singapore Press Holdings Limited.

With a proven track record for sterling editorial content & award-winning designs, SPH Magazines raises the bar as a dynamic magazine publisher. In its stable are over 100 titles in English and Chinese, covering lifestyle, fashion, beauty, society, bridal, health, men´s lifestyle, movies, automobile, parenting, decor, new media and business. All the newsstand publications, including flagship title Her World, and other well-known titles such as Female, Home and Decor, Nuyou, Torque, HWM and GameAxis are among the highest-circulating titles and best-read in their respective lifestyle categories.

This magazines group can also boast about its 10 luxury titles including its flagships The Peak and ICON. At the turn of 2008, SPH Magazines acquired Asia-Pacific Boating, China Boating, Jet Asia-Pacific, Luxury Properties, AsiaSpa, Polo China and Action Asia under its wholly-owned Hong Kong incorporated company Blu Inc Media (HK) Limited. This suite of titles has effectively made SPH Magazines the leading luxury magazine publisher in the Asia-Pacific region.

SPH Magazines’ established editorial units also provide excellent custom publishing services to major corporate clients by producing custom lifestyle magazines, newsletters and any other collateral to meet their business needs.

In the online and IT arena, SPH Magazines also has a highly regarded presence through the portals and publications of its wholly-owned subsidiary, Hardware Zone Pte Ltd. www.hardwarezone.com(R) has consistently been getting rave reviews through the Hitwise awards and from several review watchdogs over the last 2 years such that it has become the most respected portal in Asia.

With a vision to continue growth regionally, SPH Magazines is set to become Asia´s publishing powerhouse. It has publishing houses in China, Hong Kong, Thailand, Malaysia, Indonesia and the Philippines. SPH Magazines in its fold have achieved strong market presence in their respective sectors, as well as distinguished track records and solid reputations.

At SPH Magazines, the promise is to deliver its best to meet the diverse needs and interests of all its stakeholders and achieve its vision to be a world class Publisher of Choice.
 

About Pontiac Land Group

Pontiac Land Group owns multi-billion dollar office, hospitality, residential and medical developments designed by Pritzker Laureates including Lord Norman Foster, Richard Meier, Philip Johnson and Kevin Roche. The Group´s award-winning portfolio consists of The Ritz-Carlton, Millenia Singapore, Conrad Centennial Singapore, The Regent Singapore, Millenia Tower, Centennial Tower, Millenia Walk, The Colonnade, and Camden Medical Centre. The properties are also recipients of awards such as Travel + Leisure #1 Best Hotel in Singapore, Institutional Investor´s #1 Hotel, Asian Wall Street Journal´s Best Employer in Singapore, CNBC´s Best Business Hotel in Singapore, and the Singapore Quality Award. www.pontiacland.com