Singapore, 1 July, 2008 - The annual Miss Maxim Search, organised by SPH Magazines ("SPH Magazines") is back – and it´s bigger and better than ever before! After a gruelling four-month nationwide search, 14 finalists – each embodying a perfect mix of beauty, brains and a whole lot of style — were handpicked from more than 400 hopefuls. This year’s sassy mix includes a sexy paralegal-cum-fashionista, an alluring architect-in-training and an air stewardess who’s mad about trance music. All 14 lovelies were recently whisked off to sunny Koh Samui, Thailand, for a blazing hot photoshoot with the Maxim team. The stunningly sexy beachwear photos are out now in the July issue of Maxim.
Readers can look forward to seeing more of the finalists in the pages of Maxim over the course of the next few months, and a host of Miss Maxim activities have also been lined up, starting with the Miss Maxim Preview Beach Party.
To be held at the hip confines of Cafe Del Mar, Sentosa on July 5, readers and other guests will get a chance to witness the finalists in their bikini-clad best and interact with them through a lineup of exciting games, activities and photo opportunities. Following this, in early August, we’ll be rolling out the Win A Date With A Maxim Babe contest, in which five lucky readers will be treated to an all-expenses paid dinner with five of our finalists at a top restaurant! "There are lots of ’beauty’ contests out there, but perhaps none as interactive," says Maxim’s Editor Ronald Rajan. "We’re seeking to really give readers and fans a chance to get to know the girls as people, over and above just admiring them from a catwalk or in the pages of a magazine."
This year’s activities mark a definite upshift in the scale of the contest when compared to previous years, and gives Maxim Singapore a great platform to raise its profile in the local men’s magazine market. "This is the first time we are running the contest independently. Hence we have tailored the event to better suit our advertisers’ A&P agendas with a local flavour to foster closer engagements with our readers and ultimately reap higher visibility for the title and enlarge the advertising base for our clients," said Allen Loh, Managing Director, SPH Magazines.
Between now and August 22, readers can vote for their favourite contestants by logging on to www.maximonline.com.sg, where they will also get to see exclusive behind-the-scenes footage and videos of the girls. The grand winners will be announced at the Miss Maxim Search 2008 Finals Party to be held at The Arena at Clarke Quay on Friday, August 29. More than $10,000 in cash and prizes – including Marc Ecko watches, Aldo shoes and much more – await the contestants. Online voters also stand a chance to win Marc Ecko watches , Aldo shoe vouchers and a cash prize of $500. More fun n’ games are in the works and updates on the Miss Maxim Search will be publicised on www.maximonline.com.sg, STOMP and 91.3FM. So stay tuned, start voting and get ready -- because Maxim is turning up the heat!
Your journalist and camera/ video crew are invited to:
Miss Maxim Preview Beach Party
Date: 5 July 2008
Time: 4pm - 8pm
Cafe Del Mar, Sentosa
Please confirm your reporters´ and photographers´ attendance with me at firstname.lastname@example.org by Friday, 4 July 2008, 12pm.
Corporate Communications Department
SPH Magazines Pte Ltd Co.
Regn No.: 196900476M
SPH Magazines Pte Ltd
DID: 6319 2336
HP: 9765 6704
About SPH Magazines Pte Ltd
A leading publisher in Singapore and the region, SPH Magazines Pte Ltd is a wholly-owned subsidiary of media giant Singapore Press Holdings Limited.
With a proven track record for sterling editorial content & award-winning designs, SPH Magazines raises the bar as a dynamic magazine publisher. In its stable are over 100 titles in English and Chinese, covering lifestyle, fashion, beauty, society, bridal, health, men´s lifestyle, movies, automobile, parenting, decor, new media and business. All the newsstand publications, including flagship title Her World, and other well-known titles such as Female, Home and Decor, Nuyou, Torque, HWM and GameAxis are among the highest-circulating titles and best-read in their respective lifestyle categories.
This magazines group can also boast about its 10 luxury titles including its flagships The Peak and ICON. At the turn of 2008, SPH Magazines acquired Asia-Pacific Boating, China Boating, Jet Asia-Pacific, Luxury Properties, AsiaSpa, Polo China and Action Asia under its wholly-owned Hong Kong incorporated company Blu Inc Media (HK) Limited. This suite of titles has effectively made SPH Magazines the leading luxury magazine publisher in the Asia-Pacific region.
SPH Magazines’ established editorial units also provide excellent custom publishing services to major corporate clients by producing custom lifestyle magazines, newsletters and any other collateral to meet their business needs.
In the online and IT arena, SPH Magazines also has a highly regarded presence through the portals and publications of its wholly-owned subsidiary, Hardware Zone Pte Ltd. www.hardwarezone.com(R) has consistently been getting rave reviews through the Hitwise awards and from several review watchdogs over the last 2 years such that it has become the most respected portal in Asia.
With a vision to continue growth regionally, SPH Magazines is set to become Asia´s publishing powerhouse. It has publishing houses in China, Hong Kong, Thailand, Malaysia, Indonesia and the Philippines. SPH Magazines in its fold have achieved strong market presence in their respective sectors, as well as distinguished track records and solid reputations.
At SPH Magazines, the promise is to deliver its best to meet the diverse needs and interests of all its stakeholders and achieve its vision to be a world class Publisher of Choice.
About MAXIM Singapore
Licensed from Alpha Media in the US, Maxim Singapore was launched in October 2004. It is the biggest men´s magazine in the world, with 37 editions in 45 countries. Maxim Singapore is the handbook for the 21st century man that offers him shortcuts to living the good life. Maxim focuses on all things that a guy would enjoy – from stylish gadgets to sexy women, and from clever humour to smart life tips. This bold, dynamic and irreverent magazine is, arguably, for every guy. Maxim also has an edition in Thailand, which is published by an SPH Magazines associate company, and an edition in Indonesia, published by an SPH Magazines´ associate in Indonesia