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SPH enters MICE business with Sphere

Singapore, 4 June, 2008 – Main board-listed Singapore Press Holdings (SPH) today announces its foray into the Meetings, Incentives, Conventions and Exhibitions (MICE) business through a fully owned subsidiary, Sphere Exhibits Pte Ltd.

Sphere, which stands for "SPH Events, Roadshows and Exhibitions", aims to become a leading lifestyle event company in Singapore and the region, to complement its parent company´s media and publishing businesses. It will focus on creating and producing a spectrum of events targeted at mid to high-end consumers.

While SPH has been running different events for years, such as The Straits Times Mind Your Body and Lianhe Zaobao Health and You event, World Book Fair and the CATS Classified Car-nival, Sphere signals an expansion into this area with bigger shows to tap the MICE market.

Sphere’s initial offerings will include innovative and high quality events. To begin with, it will kick start its first event in the food & beverage sector. Sphere intends to give each of its shows a uniquely differentiated theme that will bring entertainment, enrichment and fun to the visitors. The company´s commitment to create memorable events will also result in greater mileage for the exhibitors.

Backed by its parent company, Sphere’s distinct competitive advantage is its ability to leverage on a comprehensive range of media assets which reaches more than 2.9 million people each day. By integrating these extensive and essential marketing tools in its offerings, exhibitors in Sphere´s shows would be assured of better value in enjoying stronger media mileage.

SPH Chief Executive Officer Mr Alan Chan said: “With Sphere, SPH can now offer our clients another platform to market their products and services. This will be backed by our comprehensive range of advertising platforms to give them the widest reach and biggest impact.”

Heading Sphere Exhibit Pte Ltd is Executive Director Mr Chua Wee Phong, who is also the Executive Vice-President of SPH´s Circulation Department. He will be backed by an executive committee made up of experienced members from the Group’s other businesses, including The Straits Times, Lianhe Zaobao, SPH Magazines and Paragon Shopping Centre.

Inaugural Event: "The Food Safari 2008"
Sphere´s first show will be ‘The Food Safari 2008´ at the Suntec Convention Centre in November.

This will be the first Food & Beverage show in Asia to adopt a theme park concept. It will house over 100 exhibitors spanning 2 exhibition halls, and the event will showcase a wide collection of food establishments catering to a diverse Asian palate. Visitors will also be treated to a tantalising mix of beverages at the beverage bars. And for those seeking to stay current with the latest and trendiest in kitchen interiors, this is a show not to be missed.

Unlike regular exhibitions, the Food Safari will be presenting a "star-studded" line-up of celebrity chefs, wine experts and food critics who will guide visitors through an exciting gourmet experience that promises to be a feast for all senses.

Visitors can expect to be part of the Food Safari Trail, which is a fun-filled journey with lots of interesting cuisines to be savoured.

What´s more, they can also witness culinary competitions right at the Safari.

Additional goodies for visitors even after the show
Sphere will also work with the exhibitors to allow visitors to enjoy privileges at the exhibitors’ retail outlets lasting up to one month after the show. This is to stretch their memorable experience beyond the event.

Mr Chua Wee Phong explained, “This celebrity line-up and extended retail arrangements with exhibitors is unique to Sphere´s events, and is set to be a signature feature for all of the company´s shows. It offers an increased value for anyone attending Sphere´s events, and makes the overall experience more exciting for both consumers and exhibitors.”

Show information
The Food Safari will attract 50,000 visitors over three days.

For more information on The Food Safari 2008, please contact Ms Adeline Goh at 6319 6127 or email gohtna@sph.com.sg.

Issued by Singapore Press Holdings Limited
Co. Regn. No: 198402868E
 

For media enquiries, please contact:

Ms Chin Soo Fang
Head
Corporate Communications
Singapore Press Holdings Limited
DID: 6319 1216
Fax: 6319 8150
Email: soofang@sph.com.sg

Ms Selina Esther Lim
Assistant Manager
Corporate Communications
Singapore Press Holdings Limited
DID: 6319 1872
Fax: 6319 8150
Email: limyl@sph.com.sg

Ms Elaine Chia
Marketing Manager
Sphere Exhibits Pte Ltd
DID: (65) 6319 1696
Fax: (65) 6741 1683
Email: echia@sph.com.sg

Ms Adeline Goh
Marketing Executive
Sphere Exhibits Pte Ltd
DID: 6319 6127
Fax: (65) 6741 1683
Email: gohtna@sph.com.sg
 

About Sphere Exhibits Pte Ltd

Incorporated in April 2008 and wholly owned by Singapore Press Holdings (SPH), Sphere Exhibits, which stands for "SPH Events, Roadshows and Exhibitions", aims to be the leading lifestyle event company behind exciting and innovative fairs, shows, events and exhibitions for mid to high-end consumers.

Backed by a committed and experienced team of professionals and SPH’s comprehensive range of advertising platforms, these events with unique concepts will not only draw local audiences but also regional participants. Sphere Exhibits is committed to building memorable and quality events which will be founded on research, planning, an established network of resources, and a wild but solid imagination.

About Singapore Press Holdings Ltd

Newspapers and Magazines
Main board-listed Singapore Press Holdings Ltd (SPH) is the leading media company in Singapore, delivering news and information through print, Internet and broadcasting platforms. In Singapore, it publishes 14 newspapers in four languages. Every day, 2.9 million individuals or 81 percent of people above 15 years old, read one of SPH’s news publications. SPH also publishes and produces more than 100 magazine titles in Singapore and the region, covering a broad range of interests from lifestyle to information technology.

Internet and Mobile
Beyond print, the Internet editions of SPH newspapers enjoy over 110 million pageviews with 7 million unique visitors every month. Apart from SPH AsiaOne portal, SPH’s online and new media initiatives include a revolutionary mobile advertising and information service, ZapCode; online marketplace for products, services and employment, ST701; and STOMP (Straits Times Online Mobile Print), a portal that connects, engages and interacts with readers on the Web and via mobile phone messaging.

Broadcasting
SPH has a 20 percent stake in MediaCorp TV Holdings Pte Ltd, which operates free-to-air channels 5, 8, U and TV Mobile, and a 40 percent stake in MediaCorp Press Pte Ltd, which publishes the free newspaper, Today. In the radio business, SPH has a 80 percent stake in SPH UnionWorks Pte Ltd, which operates entertainment stations Radio 100.3 FM in Mandarin and Radio 91.3 FM in English.

Outdoor Advertising
In addition, SPH has ventured into outdoor advertising through its wholly-owned subsidiary, SPH MediaBoxOffice Pte Ltd, Singapore´s largest outdoor motion display advertising network media company, and a 35 percent stake in TOM Outdoor Media Group, a leading outdoor advertising company in China.

Properties
SPH owns and manages Paragon, the prime retail and office complex in the heart of Orchard Road, Singapore’s main shopping belt. SPH’s wholly-owned subsidiary, Times Development Pte Ltd, is also developing a 43-storey upmarket residential condominium, Sky@eleven, at Thomson Road.