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Shape Run Singapore returns for the third year to lead regional series

Singapore, 25 April 2008 – Shape Run 2008, organised by SPH Magazines Pte Ltd (SPH Magazines), is bigger and better. SHAPE Singapore will be bringing its signature event, Shape Run, to Malaysia and Thailand this year, making it the region´s first series of women-only competitive runs. To kick-start the series, Shape Run 2008 (Singapore) will happen on 20 July 2008, Sunday, at The Padang. This is followed by Shape Run Malaysia in August, and the Thai edition in November this year. The run in Malaysia will be organised by Magazine World Sdn Bhd, and in Thailand, by Amarin Printing & Publishing Public Company Limited in partnership with SPH Magazines.

The Singapore event will be made more exciting as well with the addition of the new 5km Corporate Category. Employees from the same organisation can compete in teams of three to five, or in the 5km and 10km individual categories. The team with the lowest accumulated time of the first three finishers will be the winner.

Khoo Bee Khim, deputy editor of SHAPE, says: “It is evident from the last two years that Shape Run has motivated many women to get off the couch, and lead a more active lifestyle. Training and participating in a race is a great way to bond with your friends and colleagues. With the introduction of the Corporate Category, we hope even more women will be inspired to pick up running. As a complete mind and body guide, SHAPE continues to help more and more women live healthier and fitter lives. What better way to take charge of your life, and kick-start your way to better health than with Shape Run”.

Allen Loh, Managing Director of SPH Magazines, added: “We are extremely pleased and encouraged to know that Shape Run´s popularity has filtered to neighbouring countries. Working with our partners in Malaysia and Thailand, we hope to reach out to more like-minded women in the region through this annual flagship event of SHAPE.”

Registration for Shape Run 2008 (Singapore) will open on April 26, 2008. Runners can register online at www.shape.com.sg, or at the Shape Run 2008 launch event (12pm – 9pm) at Wisma Atria´s outdoor area on April 26. With last year´s 6,000 slots snapped up in just 12 days, a strong response is expected again this year with the 8,000 slots available. In fact, with the Run´s regional presence this year, foreign runners are also expected. Interested participants are encouraged to sign up early to avoid disappointment.

The registration fee for the Run is $30 for the Individual Categories, and $150 for the Corporate Category. All individual runners can top up $10 and receive a six-month subscription of SHAPE, the complete mind & body guide for women. All participants will receive a fabulous kit filled with running essentials, including a limited-edition Shape Run Nike tee, and a race certificate with personal timing upon completion of the run.

For the first time, Shape Run 2008 is proudly presented by Japanese car maker, Subaru. “Singaporeans are becoming increasingly health conscious and active. We are pleased to be part of an initiative that aims to get women even more involved in exercise. Whether they stroll, jog or run, I hope that women of all ages make their commitment to a healthier lifestyle by participating in this event”, said Mr. Glenn Tan, Group Chief Executive, Motor Image Enterprises. Shape Run 2008 is co-presented by Nike Women, who has been supporting the event for three years since its inception.

Other sponsors include AIBI, CITISPA, Dunlopillo, H-TWO-O, Kellogg´s, MARIGOLD Yoghurt, Marina Square, ParkwayHealth, StarHub, Sunplay, True Yoga, and VITAGEN Collagen. The event is supported by Singapore Sports Council (Sport A New You), Tote Board and Singapore Pools.

All runners and readers of SHAPE can check out the latest health, beauty, and fitness products and services at the exciting Shape Run Carnival one week before the race, from July 11-13, at Marina Square.

Issued by Corporate Communications Department,
SPH Magazines Pte Ltd, Co. Regn No.: 196900476M

For more information, please contact:

Pearly Mak
Assistant Manager, Corporate Communications
SPH Magazines Pte Ltd
Tel: +65-6319-2336
HP:+65-97656704
E-mail: pearlym@sph.com.sg
 

About SPH Magazines Pte Ltd

A leading publisher in Singapore and the region, SPH Magazines Pte Ltd is a wholly-owned subsidiary of media giant Singapore Press Holdings Limited.

With a proven track record for sterling editorial content & award-winning designs, SPH Magazines raises the bar as a dynamic magazine publisher. In its stable are over 100 titles in English and Chinese, covering lifestyle, fashion, beauty, society, bridal, health, men´s lifestyle, movies, automobile, parenting, decor, new media and business. All the newsstand publications, including flagship title Her World, and other well-known titles such as Female, Home and Decor, Nuyou, Torque, HWM and GameAxis are among the highest-circulating titles and best-read in their respective lifestyle category.

This magazine group can also boast about its 10 luxury titles including its flagships The Peak and ICON. At the turn of 2008, SPH Magazines acquired Asia-Pacific Boating, China Boating, Jet Asia-Pacific, Luxury Properties, AsiaSpa, Polo China and Action Asia under its wholly-owned Hong Kong incorporated company Blu Inc Media (HK) Limited. This suite of titles has effectively made SPH Magazines the leading luxury magazines publisher in the Asia-Pacific region.

SPH Magazines’ established editorial units also provide excellent custom publishing services to major corporate clients by producing custom lifestyle magazines, newsletters and any other collateral to meet their business needs.

In the online and IT arena, SPH Magazines also has a highly regarded presence through the portals and publications of its wholly-owned subsidiary, Hardware Zone Pte Ltd. www.hardwarezone.com(R) is consistently been getting rave reviews through the Hitwise awards and several review watchdogs over the last 2 years such that it has become the most respected portal in Asia.

With a vision to continue growth regionally, SPH Magazines is set to become Asia´s publishing powerhouse. It has publishing houses in China, Hong Kong, Thailand, Malaysia, Indonesia and Philippines. SPH Magazines in its fold have achieved strong market presence in their respective sectors, as well as distinguished track records and solid reputations.

At SPH Magazines, the promise is to deliver its best to meet the diverse needs and interests of all its stakeholders and achieve its vision to be a world class Publisher of Choice.

URL: http://www.sphmagazines.com.sg
 

About Shape Singapore

Shape is the complete mind and body guide for women in Singapore, licensed from American Media, Inc. It covers all aspects of living a well-balanced life, from the latest information on fitness, nutrition, exercise, and health, plus invaluable tips on living life to the fullest. Shape is motivating, inspiring and embraces the most desirable lifestyle for women – shaping their looks, as well as their lives. With an audited circulation of 28,657 and readership of 58,000, Shape is the leading active lifestyle guide for women in Singapore.

URL: http://www.shape.com.sg