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Record number of SUVs taking the TNP SUVival Challenge

SINGAPORE, 21 April 2008 – Over 300 participants will be setting off for a self-drive adventure on 26 April for a two-day one-night expedition to Bukit Tinggi, Pahang as they take part in the third TNP SUVival Challenge. With the number of entries hitting a record high, a total of 110 sports utility vehicles (SUVs) will go on the road trip that is filled with challenges en route.

This Challenge marks the first major event that The New Paper (TNP) is organising for its readers as it turns 20 this year. Due to the overwhelming response by readers, registration had to close earlier than planned. And in order to not disappoint the eager drivers, 110 SUVs were allowed to take part this year, 10 more than the maximum number of cars targetted for this expedition. There is a limit of four people per team per vehicle.

Bukit Tinggi has a a hilly terrain which makes off-road driving more challenging than past destinations Desaru and Malacca. And to add some thrill to the trip, TNP has planned some exciting games and off-road challenges for the participants, who will also be able to watch professional drivers show off their prowess with daring off-road driving demonstrations.

Challengers will be staying at the Colmar Tropicale. The hilltop resort modelled after the 16th-century Colmar Village in Alcase, France, comes complete with a castle drawbridge and a moat, as well as a deer sanctuary.

There are over $25,000 worth of cash, prizes and petrol vouchers to be given away, including prizes for two winners of the Best Dressed SUV competition.

The event will be flagged off at 7am from Raffles Marina and once the SUVs have crossed the immigration at the Second Link, the race will officially begin. The challenge involves drivers having to hunt for answers to encrypted clues and taking on challenges planted at different checkpoints en route to the final destination at Bukit Tinggi. The team with the highest point after completing the challenges will be the winner.

Ken Jalleh Junior, TNP Executive Editor, said: "The TNP SUVival Challenge has grown tremendously in popularity, as witnessed by this year’s response from readers. As we at TNP celebrate our 20th anniversary, we would like to thank our readers who have supported us and grown up with us in many ways. The TNP SUVival Challenge is the first of several events that they can look out for this year".

The TNP SUVival Challenge is presented by Champion Motors, the distributor of Suzuki cars, and the main sponsor is East Gear. Co-sponsors include Hella, Sunplay, SPC and YHI Yokohama. It is organised by The New Paper, with online partner AsiaOne and supporting radio station, Radio 91.3FM.

Media invitation:

Your reporter and photographer/video crew are invited to cover the flag-off at 7am on 26 April 2008 (Saturday).

To RSVP, please contact Selina Lim at 6319 1872 or limyl@sph.com.sg before 25 April, 5pm.

Please contact Elizabeth Chua at 94306244 if you need details of the winners and pictures for post-event stories.

Issued by Singapore Press Holdings Ltd
Co. Regn. No. 198402868E

For more information, please contact:

Chok Huey Jiuan (Ms)
Promotions Manager
Product Branding & Promotions
Marketing Division
DID: 6319 1518
Mobile: 9049 6509
Email: chokhj@sph.com.sg

Selina Lim (Ms)
Assistant Manager
Corporate Communications
DID: 6319 1872
Email: limyl@sph.com.sg

About Singapore Press Holdings

Newspapers and Magazines
Main board-listed Singapore Press Holdings Ltd (SPH) is the leading media company in Singapore, delivering news and information through print, Internet and broadcasting platforms. In Singapore, it publishes 14 newspapers in four languages. Every day, 2.9 million individuals or 81 percent of people above 15 years old, read one of SPH’s news publications. SPH also publishes and produces over 100 magazine titles in Singapore and the region, covering a broad range of interests from lifestyle to information technology.

Internet and Mobile
Beyond print, the Internet editions of SPH newspapers enjoy over 110 million pageviews with 7 million unique visitors every month. Apart from SPH AsiaOne portal, SPH’s online and new media initiatives include a revolutionary mobile advertising and information service, ZapCode; online marketplace for products, services and employment, ST701; and STOMP (Straits Times Online Mobile Print), a portal that connects, engages and interacts with readers on the Web and via mobile phone messaging.

Broadcasting
SPH has a 20 percent stake in MediaCorp TV Holdings Pte Ltd, which operates free-to-air channels 5, 8, U and TV Mobile, and a 40 percent stake in MediaCorp Press Pte Ltd, which publishes the free newspaper, Today. In the radio business, SPH has a 80 percent stake in SPH UnionWorks Pte Ltd, which operates entertainment stations Radio 100.3 FM in Mandarin and Radio 91.3 FM in English.

Outdoor Advertising
In addition, SPH has ventured into outdoor advertising through its wholly-owned subsidiary, SPH MediaBoxOffice Pte Ltd, Singapore´s largest outdoor motion display advertising network media company, and a 35 percent stake in TOM Outdoor Media Group, a leading outdoor advertising company in China.

Properties
SPH owns and manages Paragon, the prime retail and office complex in the heart of Orchard Road, Singapore’s main shopping belt. SPH’s wholly-owned subsidiary, Times Development Pte Ltd, is also developing a 43-storey upmarket residential condominium, Sky@eleven, at Thomson Road.