Men´s Health magazine isn´t looking for models; they´re looking for role models.
Singapore, 18 April 2008 – Are You Men´s Health Enough? 2008 (RUMH Enough?), organized by SPH Magazines Pte Ltd ("SPH Magazines"), is an island-wide search for regular guys who embody everything that Men´s Health is about. Guys who work and play hard, lead well-balanced and active lives, and guys who have overcome personal challenges and obstacles to achieve success in their own right were eligible to take part.
For the second year, RUMH Enough? has found 10 guys with inspiring stories that make them the modern, well-rounded guys. Among this year´s 10 finalists, there is Terence Lew, a hearing-impaired Ironman triathlete; Francis Wong, a doctor and rugby enthusiast, who battled a cyst in his brain and thyroid disease; and Jerry Seah, a triathlon coach who gave up an engineering job with an MNC to work with youth athletes.
“More amazing than their personal triumphs and success is the fact that these 10 guys don´t really think that the lives they lead is a big deal,” says Men´s Health editor, Raymond Goh. “After spending some time with them, you realise that they´ve done what they´ve done not so that they can talk about it or appear in a magazine, but simply because they knew it had to be done. I think there´s a lesson in there for all of us.”
All 10 RUMH Enough? finalists were put through a series of challenges and tests over a period of six months. They were tested on their fitness levels, on their personal sense of style and even put through a gruelling rope-and-obstacle course.
"Men’s Health’s focus on inspiring guys to lead a healthy, positive and well balanced life makes it one of the best-read men’s titles in Singapore. Its authoritative and very credible content not only serves the readers, but has also won over our advertisers who choose Men’s Health as a reliable medium for their message. Their association with the title also means for them a highly positive public image that is, at once, effective and credible. Are You Men’s Health Enough? 2008 is a natural extension of the magazine’s philosophy and reinforces SPH Magazines’ stand on the importance of overall well-being in a fast-paced urban world," says Allen Loh, Managing Director, SPH Magazines.
Come May 9, the winner of the contest – decided by online votes from readers, as well as a panel comprising the Men´s Health team – will be revealed at Zouk. Three subsidiary awards will also be given out to the guys on the night of the grand finals. These awards will be determined by three sponsors, namely Polar Fitness, Rodenstock and Tiger Beer. The subsidiary awards are:
A total of more than $90,000 worth of prizes are to be won by the finalists as well as our voters! The RUMH Enough? 2008 winner will receive $18,000 worth of prizes, which include a two-night resort stay for two at Phuket, sports apparels, eyewear, health supplement, shopping vouchers and many more. The other 9 finalists will each receive at least $2,700 worth of prizes.
From now till 30 April, readers can log on to www.rumhenough.com and vote for the finalist whom they find most inspiring. They stand a chance to win attractive prizes in our Grand lucky draw. The lucky draw prizes include an Oris Williams F1 Team Day Date, a two-night accommodation with breakfast for two in Bangkok, shopping vouchers and many more.
So, log on to www.rumhenough.com to read more about the finalists and coverage on the various activities and challenges they went through, and cast your votes for them.
SPONSORS: Oris, Tiger Beer, Crocodile, Rodenstock, Polar, John Varvatos, L´oreal Redken, GNC, SPH Media Box Office, 91.3FM, Aldo, Spa-Lon, Foltene, Zouk, Adidas, Fly Entertainment, FightWorks, Life O2, Panasonic, Shines Outdoor, Ski360 Degree, Wotif.com and Z Fencing.
Your journalists and camera/ video crew are invited to attend the RUMH ENOUGH? 2008 FINALS.
Details of the Event:
Date : Friday, 9 May 2008
Time : 7.30pm to 10pm
Venue : Zouk, 17 Jiat Kim Street
Please confirm your reporters´ and photographers´ attendance with me at firstname.lastname@example.org by Wednesday, 30 April 2008, 5pm.
Issued by Corporate Communications Department,
SPH Magazines Pte Ltd, Co. Regn No.: 196900476M
For more information, please contact:
Assistant Manager, Corporate Communications
SPH Magazines Pte Ltd
About SPH Magazines Pte Ltd
A leading publisher in Singapore and the region, SPH Magazines Pte Ltd is a wholly-owned subsidiary of media giant Singapore Press Holdings Limited.
With a proven track record for sterling editorial content & award-winning designs, SPH Magazines raises the bar as a dynamic magazine publisher. In its stable are over 100 titles in English and Chinese, covering lifestyle, fashion, beauty, society, bridal, health, men´s lifestyle, movies, automobile, parenting, decor, new media and business. All the newsstand publications, including flagship title Her World, and other well-known titles such as Female, Home and Decor, Nuyou, Torque, HWM and GameAxis are among the highest-circulating titles and best-read in their respective lifestyle category.
This magazine group can also boast about its 10 luxury titles including its flagships The Peak and ICON. At the turn of 2008, SPH Magazines acquired Asia-Pacific Boating, China Boating, Jet Asia-Pacific, Luxury Properties, AsiaSpa, Polo China and Action Asia under its wholly-owned Hong Kong incorporated company Blu Inc Media (HK) Limited. This suite of titles has effectively made SPH Magazines the leading luxury magazines publisher in the Asia-Pacific region.
SPH Magazines’ established editorial units also provide excellent custom publishing services to major corporate clients by producing custom lifestyle magazines, newsletters and any other collateral to meet their business needs.
In the online and IT arena, SPH Magazines also has a highly regarded presence through the portals and publications of its wholly-owned subsidiary, Hardware Zone Pte Ltd. www.hardwarezone.com(R) is consistently been getting rave reviews through the Hitwise awards and several review watchdogs over the last 2 years such that it has become the most respected portal in Asia.
With a vision to continue growth regionally, SPH Magazines is set to become Asia´s publishing powerhouse. It has publishing houses in China, Hong Kong, Thailand, Malaysia, Indonesia and Philippines. SPH Magazines in its fold have achieved strong market presence in their respective sectors, as well as distinguished track records and solid reputations.
At SPH Magazines, the promise is to deliver its best to meet the diverse needs and interests of all its stakeholders and achieve its vision to be a world class Publisher of Choice.
About Men´s Health Singapore
Launched in June 2003, Men’s Health Singapore is quickly establishing itself as the magazine for the sophisticated and active man. An authority on men’s fitness, health, sex, travel and fashion, Men’s Health is the ideal vehicle to reach a male audience that is vibrant, financially secure and looking for an editorial product that is presented in an approachable, sophisticated and professional manner. Men´s Health Singapore is licensed from Rodale Inc.