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my paper Executive Look 2008 Grand Finals

Unveiling The Definitive Singapore Executive

Singapore, 2 April 2008 – The winner of the inaugural my paper Executive Look will be announced on 4 April (Friday) at the my paper Executive Look 2008 grand finals. The contest is a new signature event by my paper, Singapore´s first full-fledged bilingual newspaper by leading media company Singapore Press Holdings (SPH).

The my paperExecutive Look is a competitive search for a young male or female executive who best epitomises the urban working executive – smart, stylish, savvy and confident. Contestants have to be executives below 35 years of age and currently employed with at least 2 years of working experience. Besides providing a platform for executives to express themselves, the contest aims to enhance the contestants’ profiles in the corporate world.

Registration started in January 08 and over 300 entries were received. The 20 finalists include managers, engineers, tax consultants, accountants, and analysts from companies such as Bloomberg, SingTel, Singapore Sports Council, UBS and Ernst & Young. They were put through training on skincare, make-up, catwalk and business etiquette for the past one month.

As the search is for the definitive urban working executive, contestants will be not be judged solely on looks. Instead, they will be judged on their style, disposition, “EQ” (Emotional Quotient) and “OQ” (“Office Intelligence Quotient”) through various segments, including corporate-related topic discussions with guest moderator Mr Nicholas Fang, a four-time national fencing champion and a correspondent with The Straits Times´ Money Desk.

The top 3 contestants will be unveiled at the grand finals at Raffles City Shopping Centre, and the grand winner will walk away with $10,000 cash, $800 Clarins Luxurious hamper and $600 hair services voucher from Jeric Hair Salon. The finalist who received the highest number of votes from readers of my paper, via an online voting contest from 24 March 2008 on http://executivelook.mypaper.sg, will also receive the “Readers´ Choice Award”. Voting ends on 3 April 2008, midnight.

Mr Yeow Kai Chai, Editor, my paper (English), who is one of the judges during the finals, said: “All the finalists are strong contestants and fine executives in their own right. The judges will have the arduous task of deciding on the most outstanding contestant who has all the required qualities. It will also not be easy for the contestants as a lot depends on their performance at that very moment. It´s not unlike a big job interview, except that at the finals, there will be lots of people looking at you.”

Mr Goh Sin Teck, Consulting Editor, my paper (Chinese), also a judge for the finals, added: “We are a young vibrant paper providing both important information and entertainment to our readers which include young bilingual executives. The inaugural my paper Executive Look has received great response from them and affirms our place with younger readers.”

Published by leading media group Singapore Press Holdings, my paper is a compact-sized, full-colour newspaper that places equal emphasis on Chinese and English. It has a daily circulation of 300,000 copies, and is available from Monday to Friday at MRT stations, bus interchanges, office buildings and selected residential areas.

Media Invitation
You and your camera/video crew are invited to attend the grand finals of the my paper Executive Look 2008.

To RSVP, please contact Adrian Cheong at 6319 2261 or cheongcy@sph.com.sg, by Thursday, 3 March 2008, 5pm.

my paper Executive Look 2008 Grand Final
Raffles City Shopping Centre, City Square, Level 3
4 April 2008 (Friday)
7pm – 9pm

Programme
7pm Cocktail reception
7.30pm – 9pm Segment 1: Presentation of my 20 Finalists
Segment 2: Self-Introduction
Segment 3: Panel Discussion with moderator Nicholas Fang (The Straits Times Money Desk Correspondent)
Performances by Jeassea Thyidor & Moose
Finale presentation of 20 finalists
Announcement of results & prize presentation
9.15pm End

Panel of Judges
1) Ms Eunice Olsen, Nominated Member of Parliament
2) Ms Koh Ching Ching, Head, Group Corporate Communications, Oversea-Chinese Banking Corporation Ltd
3) Mr Trey Wong, Renowned Freelance Stylist
4) Ms Elizabeth Gwee, Editor, Her World
5) Mr Yeow Kai Chai, Editor, my paper (English)
6) Mr Goh Sin Teck, Consulting Editor, my paper (Chinese)

Partners
Official Apparel Sponsor : Robinsons
Official Hairstylist : Jeric Salon
Official Make-Up : Clarins
Official Venue : Raffles City Shopping Centre
Official Website : omy
Official Magazines : Citta Bella, Her World
Official Outdoor Media : SPH MediaBoxOffice

For more information, please contact:
Tarisa Quak (Ms)
Promotions Executive
Product Branding & Promotions
DID: 6319 1275
Mobile: 9368 8374
Email: quakplt@sph.com.sg

Lim Ser Yee (Ms)
Senior Manager
Product Branding & Promotions
DID: 6319 2342
Mobile: 9369 5766
Email: limsy@sph.com.sg

Adrian Cheong
Assistant Manager
Corporate Communications
DID: 6319 2261
Mobile: 9798 6097
Email: cheongcy@sph.com.sg

About Singapore Press Holdings

Newspapers and Magazines
Main board-listed Singapore Press Holdings Ltd (SPH) is the leading media company in Singapore, delivering news and information through print, Internet and broadcasting platforms. In Singapore, it publishes 14 newspapers in four languages. Every day, 2.9 million individuals or 81 percent of people above 15 years old, read one of SPH’s news publications. SPH also publishes and produces over 100 magazine titles in Singapore and the region, covering a broad range of interests from lifestyle to information technology.

Internet and Mobile
Beyond print, the Internet editions of SPH newspapers enjoy over 110 million pageviews with 7 million unique visitors every month. Apart from SPH AsiaOne portal, SPH’s online and new media initiatives include a revolutionary mobile advertising and information service, ZapCode; online marketplace for products, services and employment, ST701; and STOMP (Straits Times Online Mobile Print), a portal that connects, engages and interacts with readers on the Web and via mobile phone messaging.

Broadcasting
SPH has a 20 percent stake in MediaCorp TV Holdings Pte Ltd, which operates free-to-air channels 5, 8, U and TV Mobile, and a 40 percent stake in MediaCorp Press Pte Ltd, which publishes the free newspaper, Today. In the radio business, SPH has a 80 percent stake in SPH UnionWorks Pte Ltd, which operates entertainment stations Radio 100.3 FM in Mandarin and Radio 91.3 FM in English.

Outdoor Advertising
In addition, SPH has ventured into outdoor advertising through its wholly-owned subsidiary, SPH MediaBoxOffice Pte Ltd, Singapore´s largest outdoor motion display advertising network media company, and a 35 percent stake in TOM Outdoor Media Group, a leading outdoor advertising company in China.

Properties
SPH owns and manages Paragon, the prime retail and office complex in the heart of Orchard Road, Singapore’s main shopping belt. SPH’s wholly-owned subsidiary, Times Development Pte Ltd, is also developing a 43-storey upmarket residential condominium, Sky@eleven, at Thomson Road.