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ICON celebrates its 3rd Anniversary with the

Singapore, 21 March 2008 - ICON, the award-wining Chinese monthly luxury lifestyle magazine published by SPH Magazines Pte Ltd ("SPH Magazines"), celebrates its 3rd Anniversary with the "Ball of Dreams".

ICON is the first luxury magazine to hold a ball at the St. Regis Singapore, John Jacob Ballroom before the hotel’s official opening in late April. Among the business partners and ardent readers of ICON that have been invited to the event on 26 March 2008 at 7.30pm, the guest list includes the who’s who in the region’s social circle.

The ballroom is named after the founder of St Regis New York. Specially handcrafted crystal chandeliers hang from the ceilings, giving a luxurious touch to the venue. The highlight, however, is its skylights that allow natural light to stream in lending a romantic glow to the space and complementing the theme of the night.

ICON hosted its first "Opera Ball" in the swanky Fullerton Hotel ballroom last year to celebrate its 2nd Anniversary, a first for a Chinese magazine. The event was very well attended and dubbed the "Ball of the Year" among the social circle. For this year’s event, about 300 guests will experience a night of unparalleled glamour and style, enjoying highlights such as a human mannequin installation by La Perla, Tiffany & Co. and Nokia. Other surprises include a fashion show by La Perla showcasing the latest Swimwear, Black label and Pret-a-Porter collections as well as a breathtaking aerial display by a duo of Australian trapeze artistes who have performed for the Cirque de Soleil.

In addition, a panel of judges including ICON’s managing editor, Ms Elsie Yah, will be on the lookout for 5 best dressed guests to be crowned "ICON’s Most Dazzling", "ICON’s Most Glamorous", "ICON’s Most Gorgeous", "ICON’s Most Stylish" and "ICON’s Most Elegant". Results will be announced during the evening. Guests will indulge in a sumptuous fine-dining experience with caviar, foie gras, truffles, fresh scallops with an East-meet-West twist.

"It is really a dream come true that ICON is able to come this far in its 3rd anniversary. The magazine has indeed made great strides in the luxury magazine market and we want to celebrate it achievements in style. “said Ms Elsie Yah.

Commenting on the success of ICON, Mr Loh Yew Seng, CEO of SPH Magazines said, "The editors and staff of ICON have indeed surpassed themselves to bring the magazine to where it is today. The quality of the magazine is unprecedented in the local Chinese sector and has earned praises even from overseas publishers. With the support of our readers, advertisers and business partners, SPH Magazines can only look foward to raising our publishing standards yet again and work towards delivering the best products for their benefit."

Supporting the event are our partners Moet & Chandon, who is offering celebratory champagne, while wine for the event is generously sponsored by Green Point and Terrazas. Guests will be presented with attractive welcome gifts comprising of Lanvin Eclat d’Arpege (her) / Lanvin Arpege pour Homme (him) fragrance and La Perla gift sets.

MEDIA INVITE

Your journalists and camera/ video crew are invited to attend the brunch party and cover the event.

Date: Wednesday, 26 March 2008
Time: 7.30pm to 10pm
Venue: St. Regis Singapore, John Jacob Ballroom

Please confirm your reporters´ and photographers´ attendance with Sim Yen Han at yenhan@sph.com.sg by Tuesday 25 March 2008, 1pm.

MEDIA CONTACT

For more information, please contact:

Ms Sim Yen Han / Pearly Mak
Deputy Manager, Corporate Communications
SPH Magazines Pte Ltd
Tel: 6319-5333 / 6319-2336
HP:91004934 / 97656704
E-mail: yenhan@sph.com.sg / pearlym@sph.com.sg

and

Ms Vicky Yong
Manager, Branding & Promotions
SPH Magazines Pte Ltd
Tel: 6319-6190
HP:98713596
E-mail: yongwmv@sph.com.sg

Issued by SPH Magazines Pte Ltd
Co. Regn No.: 196900476M

About SPH Magazines Pte Ltd

A leading publisher in Singapore and the region, SPH Magazines Pte Ltd is a wholly-owned subsidiary of media giant Singapore Press Holdings Limited.

With a proven track record for sterling editorial content & award-winning designs, SPH Magazines raises the bar as a dynamic magazine publisher. In its stable are over 100 titles in English and Chinese, covering lifestyle, fashion, beauty, society, bridal, health, men’s lifestyle, movies, automobile, parenting, decor, new media and business. All the newsstand publications, including flagship title Her World, and other well-known titles such as Female, Home and Decor, Nuyou, Torque, HWM and GameAxis are among the highest-circulating titles and best-read in their respective lifestyle category.

This magazine group can also boast about its 10 luxury titles including its flagships The Peak and ICON. At the turn of 2008, SPH Magazines acquired Asia-Pacific Boating, China Boating, Jet Asia-Pacific, Luxury Properties, AsiaSpa, Polo China and Action Asia under its wholly-owned Hong Kong incorporated company Blu Inc Media (HK) Limited. This suite of titles has effectively made SPH Magazines the leading luxury magazines publisher in the Asia-Pacific region.

SPH Magazines’ established editorial units also provide excellent custom publishing services to major corporate clients by producing custom lifestyle magazines, newsletters and any other collateral to meet their business needs.

In the online and IT arena, SPH Magazines also has a highly regarded presence through the portals and publications of its wholly-owned subsidiary, Hardware Zone Pte Ltd. www.hardwarezone.com(R) is consistently been getting rave reviews through the Hitwise awards and several review watchdogs over the last 2 years such that it has become the most respected portal in Asia.

With a vision to continue growth regionally, SPH Magazines is set to become Asia’s publishing powerhouse. It has publishing houses in China, Hong Kong, Thailand, Malaysia, Indonesia and Philippines. SPH Magazines in its fold have achieved strong market presence in their respective sectors, as well as distinguished track records and solid reputations.

At SPH Magazines, the promise is to deliver its best to meet the diverse needs and interests of all its stakeholders and achieve its vision to be a world class Publisher of Choice.

URL: http://www.sphmagazines.com.sg
 

About ICON

When luxury is everything, ICON is Singapore’s first and most-established Chinese luxury lifestyle magazine. A style guide for the rich and famous and The voice for Singapore’s bilingual elites, ICON features an irresistible mix of international and local events, up-to-the-minute fashion and beauty news, glamorous lifestyles of the uber-high-fliers, essential reads, and much more. ICON also publishes an annual watch and jewellery guide, ICON Moments, and licenses ICON’s Malaysian edition to Blu Inc Media Sdn Bhd.