Singapore, 20 March 2008 – SPH Magazines Pte Ltd ("SPH Magazines") celebrates the success of its wholly-owned subsidiary Hardware Zone Pte Ltd ("Hardware Zone") once again for the quarter ending October - December 2007, winning the Hitwise Number 1 Award in 3 categories for Computers and Internet – Hardware, News and Media - IT Media and Computers and Internet - Net Communities and Chat.
During this period, www.hardwarezone.com® was ranked No. 1 by visits among all Singapore websites in the Hitwise Computers and Internet – Hardware, News and Media - IT Media and Computers and Internet - Net Communities and Chat industry. The Hitwise Number 1 Award recognises websites from over 160 industries that are leaders in their respective category.
www.hardwarezone.com® has attracted more than just technology enthusiasts. Over the last few years, it has amassed a community of 250,000 members contributing to various interests of discussion. In Singapore alone, statistics stand at 369,000 unique visitors with over 18 million pageviews for the month of December 2006. These figures are audited by Nielsen/NetRatings.
Lim Chuan Jer, General Manager of Hardware Zone says, "We are delighted to know that we still have our flag in the No.1 position despite the increased intensity of competition in the online arena. That said, we are not about to rest on our laurels. In fact, www.hardwarezone.com® is undergoing a massive rejuvenation exercise which will further strengthen our position in the technology sector."
Hardware Zone has also signed up DoubleClick’s Dart for Publisher (DFP) which allows more comprehensive campaign reporting to our advertisers for a better view of ROI for their marketing campaigns. DoubleClick’s Motif also enables a wide range of rich media advertisement units which will be introduced slowly over the weeks.
Issued by SPH Magazines Pte Ltd
Co. Regn No.: 196900476M
For more information, please contact:
Ms Sim Yen Han
Deputy Manager, Corporate Communications
SPH Magazines Pte Ltd
Mr Lim Chuan Jer
General Manager, Hardware Zone
Hardware Zone Pte Ltd
Tel: 6872-2725 ext 815
HP: 9199 0720
About SPH Magazines Pte Ltd
A leading publisher in Singapore and the region, SPH Magazines Pte Ltd is a wholly-owned subsidiary of media giant Singapore Press Holdings Limited.
With a proven track record for sterling editorial content & award-winning designs, SPH Magazines raises the bar as a dynamic magazine publisher. In its stable are over 90 titles in English and Chinese, covering lifestyle, fashion, beauty, society, bridal, health, men’s lifestyle, movies, automobile, parenting, decor, new media and business. All the newsstand publications, including flagship title Her World, and other well-known titles such as Female, The Peak, Home and Decor, Nuyou, Torque, HWM and GameAxis are among the highest-circulating titles and best-read in their respective lifestyle category.
SPH Magazines’ established editorial unit provides excellent custom publishing services to major corporate clients by producing custom lifestyle magazines, newsletters and other collateral to meet their business needs. In addition, its wholly-owned subsidiary, Hardware Zone Pte Ltd, has the most respected IT portals in the region. www.hardwarezone.com® is consistently the No.1 online portal as attested by the Hitwise awards over the last 2 years.
With a vision to continue growth regionally, SPH Magazines is set to become Asia’s publishing powerhouse. It has editorial offices in China, Thailand, Malaysia and Indonesia. Magazines in its fold have achieved strong market presence in their respective sectors, as well as distinguished track records and solid reputations.
At SPH Magazines, the promise is to deliver its best to meet the diverse needs and interests of readers and advertisers.
About Hardware Zone Pte Ltd
As the leading IT media company in Asia, Hardware Zone Pte Ltd is a provider of marketing channels and services to the information communications, technology and interactive entertainment industry. Hardware Zone Pte Ltd publishes prolific IT magazine titles across Asia, namely HWM, GameAxis® Unwired and PHOTOVIDEOi™, operating in Singapore, Malaysia, Thailand, Philippines, Indonesia and Australia along with popular online portal www.hardwarezone.com® which has to date, a monthly viewership of more than 35 million page impressions. Capitalising on its editorial strength and creative marketing strategies, Hardware Zone Pte Ltd offers to marketers integrated media solutions and effective reach to IT consumers via our magazines, Internet products, research, direct marketing services, education and training, as well as events management.
Hitwise is the leading online competitive intelligence service giving strategists, agencies and financial analysts real-time insights on the online competitive environment. Hitwise uses ISP user activity logs, behavioral monitoring networks and proprietary Internet trawling technologies to monitor the surfing habits of local Internet users, covering home, work and educational usage. Monitoring the largest sample of Internet users of its kind in the world, Hitwise provides daily insights all companies need to make timely and effective business decisions. Hitwise is headquartered in Melbourne, Australia and offers its service in Australia, New Zealand, the UK, Hong Kong, Singapore and the USA.